What is the difference between online and offline exhibitions?

Digital exhibitions are a revolution for all exhibitions, which may be very painful for people who have been engaged in offline exhibitions for a long time, and they must first change their lives. Zhang Ming, vice president of Informa Markets China, said. In his view, there must be digital services and digital products to support it, and the mindset must also change.

The online and offline operation models and profit models are different, which are manifested in the following points:

1. The operation of online exhibitions requires a professional team and optimizes the talent structure.

In addition to the need to have sales and experts who understand the industry. There is also a need for talents with online operation skills, such as digital marketing, big data, data operation, business intelligence, digital consulting, and other talent structures that match informatization and digitalization. This brings a natural threshold for traditional exhibitions.

2. Online exhibitions should get rid of offline scene thinking.

Online exhibitions do not necessarily have digital floor plans, online booth plans, virtual exhibition halls, and virtual booths. Because since it is operated all year round, these maps and displays related to the pavilion and exhibition hall are redundant. There is no need to link the online exhibition with the exhibition period of the offline exhibition, the online operation is normalized, and 7*24*365 is in line with the trend.

3. Online exhibitions need to have an independent profit model that is independent of offline booth sales.

Since the online exhibition is a year-round event, it should be paid according to the monthly and annual model. How is the price of an online exhibition calculated? I think we should refer to the model of digital marketing technology companies, which is an option for online exhibitions to transform into digital marketing technology companies.

Compared with offline, the online exhibition has the characteristics of continuous display and 24 hours of non-ending.

Online exhibitions are conducive to accurately locating target customers, not missing every opportunity for cooperation, tracking and locating target groups, and helping enterprises easily conclude transactions.

In addition, the online exhibition can be easily visited without leaving home, avoiding crowd gathering, and green environmental protection.

Of course, offline exhibitions, as a traditional exhibition mode, still have great reference and retention value!

Difference 1: 24 hours of online exhibitions** The time of exhibits in online exhibitions is very different from that of offline exhibitions. During the offline exhibition, there are restrictions on the exhibition time and exhibition location, and the offline exhibition generally only lasts for two to three days, and the exhibition will be closed after the exhibition time, and the exhibits are only available during the day.

Difference 2: Centralized online exhibition information exchange network Since there is no restriction on the size of the exhibition hall, the online exhibition can access as much information as possible from exhibitors, so the online exhibition has also become.

Difference 3: Online exhibitions can continue to attract visitors Will the popularity of online exhibitions be a little inferior to that of offline exhibitions?

Online exhibition (English name: OAO Expo), also known as "double-line exhibition", "digital exhibition" and "online exhibition", it is a new way of exhibition organization and planning, enterprise participation and audience viewing, it is not a traditional exhibition online information display, but also different from virtual exhibitions and online exhibitions, is a new type of exhibition ecosystem in the Internet era.

What are the advantages and features of the online exhibition?

2. The online exhibition breaks the limitation of time and space and can be exhibited around the clock3. The promotion channels of online exhibitions are wider and can attract a large number of audiences4. Online exhibitions are more intuitive

In the past offline exhibitions, if exhibitors want to count the best amount, interactive data, visitor stay time and other relevant information, the process is often more cumbersome, and the data is not necessarily accurate. However, with the help of the online exhibition platform, the brand communication and conversion effect can be quantified through multi-dimensional data such as the number of content shares, the number of homepage views, and the popularity of the live broadcast room, which is more conducive to the review and tracking after the exhibition.

5. It has gradually become a new global trend

Online exhibitions are not only a breakthrough for Chinese exhibition institutions and enterprises in the face of the epidemic, but also a global trend. Facebook announced at the end of February that it was canceling the F8 developer conference planned for May in San Jose, California, and later announced that F8 might be replaced by an online conference. Apple's summer developer conference, WWDC, was also changed to an online live broadcast.

With the smooth resumption of work and production, and the recovery of some large, medium and small exhibitions, in the next six months, the exhibition industry will eventually usher in great development, and online exhibitions will also become a new model of exhibition format to be normalized and popularized.

The online exhibition relies on a professional Internet platform and is a form of exhibition held online.

1. Low cost.

The online exhibition saves the cost of booth rental, booth construction, labor costs, material production, etc., and only needs AI to participate in the exhibition.

2. It is not bound by time and place.

Due to the epidemic, many offline visitors and exhibitors have no way to participate in the exhibition, and the online exhibition can be carried out anytime and anywhere.

3. Intelligent customer acquisition.

Quickly obtain AI corporate homepage and AI electronic business card, data analysis is more timely, saving time and energy4. A variety of interaction methods.

Traditional mini-games and sign-in activities are not attractive, and online live interaction can create an atmosphere and spread more favorably.

Online and offline exhibitions.

Exhibition as a kind of industry or industry public display activities, the essence of the exhibition should be the industry or industry development information presentation and docking marketing activities, offline physical exhibitions give people more experience and a sense of trust, but can not solve the regionality (the beginning of the exhibition is positioning, the impact is not broad enough), timeliness (the end of the exhibition disappears, the scene can not be reproduced), retention (the end of the exhibition is invalid, marketing can not last), this is the traditional exhibition faced by the common development bottleneck and pain points. Let's first analyze and summarize the functions, needs and purposes of traditional exhibitions

Organizer: the pursuit of brand influence, corporate profitability, industry competitiveness, exhibition innovation.

Exhibitors: the pursuit of advertising, enterprise presence, industry information collection, expand potential business opportunities.

Professional Audience: Pursue industry investigation, industry information collection, expand cooperation opportunities, and gather new and old customers.

First, the cost of participation is low.

There is no need to spend huge exhibition costs, booth rental, booth construction, labor costs, transportation costs, material production and other expenses like traditional offline exhibitions, but only need to create an AI corporate homepage (product and service display, communication), easy to collect and disseminate.

Second, the exhibition never ends.

Offline exhibitions disappear when the exhibition ends, marketing is invalid, so people who don't know or can't come to the site mean that this exhibition doesn't exist at all, and the online exhibition is built in the cloud, providing 365 days a 24-hour exhibition.

3. The exhibition is not regional.

Since there is no geographical limit, there is no need for personnel to go to the site, there is no need to transport products to the site, more exhibitors and visitors, as long as there is an Internet can participate in online exhibitions anytime and anywhere, exchange business cards online, and communicate.

Fourth, efficient and lasting marketing.

The online exhibition audience is dozens and hundreds of times that of the offline exhibition, and the AI enterprise homepage and AI v-business card marketing radar of the online exhibition track visitor data in a timely manner, analyze the data in time, and the exhibitors grasp the analysis results in a timely manner to obtain customers efficiently and intelligently.

5. Online safety and environmental protection.

The construction and display of offline exhibitions will produce a huge amount of exhibition waste, resulting in a serious waste of resources and potential safety hazards, while online exhibitions are absolutely green and free of safety concerns.

Based on years of continuous cultivation of the event and exhibition industry, deeper accumulation of industry resources, more professional application platform technology implementation, and senior operation experience, "Business Card Event Line" ensures continuous value output and allows you to have a deeper understanding of online exhibitions. "Business Card Activity Line" is the pioneer of industrial interconnection transformation and upgrading, helping the digital transformation and upgrading of the industry, making the industry more efficient and intelligent, digitally empowered, and infinite possibilities!

With the cultivation of the general environment and the support of the industry, "online exhibitions" will become a "hot" trend in 2020. As we all know, the well-known Canton Fair will convert 60,000 offline booths into 10,000 online booths, and will hold its first online exhibition from June 15 to 24, but it is difficult to find a ticket.

The overseas market has huge potential, especially the 'Belt and Road', and the pent-up demand is accelerating to make up. For safety reasons, recently, the spokesperson of the Ministry of Commerce said at the summit that participating in online exhibitions is an important way for foreign trade enterprises to strive for new orders.

It is a form of exhibition online.

The concept of a two-line exhibition has actually been around for a few years. Double-line exhibition can also be called "digital exhibition", which is to use "Internet +" to innovate the development model of the traditional exhibition industry and realize the "dual-line integration" of offline + online exhibition, which is used to complement the shortcomings of offline exhibitions and amplify the advantages of offline exhibitions, which are mutually dependent and win-win relationships.

Business Card is a dual-line exhibition SaaS cloud service provider, providing relevant software and hardware technical support to the organizers to realize dual-line exhibitions.

The current online exhibition Super Number Symbol 4458

It can be understood as a form of online, which is different from this clean energy exhibition, and it is a form of live broadcast.

The difference between online exhibitions and offline exhibitions and e-commerce platforms is that e-commerce platforms and offline exhibitions are like a big market, and if enterprises want to participate in the exhibition, they have to rent booths, build stores, and decorate stores in the market, and they have to invest a lot of work.

The online exhibition we designed is a navigation page, and we can display the products of the exhibitors by putting the links of the exhibitors' products on the navigation page. Thousands of companies, thousands of products, can easily build a product-rich online exhibition.

Visitors from all over the world can use the search function of the browser, ** on the navigation page of the exhibition, find the products and companies they need, and negotiate directly with the enterprises. In this way, the online exhibition has realized the function of attracting traffic for enterprises and matching transactions.

Of course, the first section of the exhibition can also be designed to be more ornamental, and you can also add short, live broadcast and other functions to the exhibition, so that the exhibition is more technological, more novel and interesting, and more efficient.

With the maturity of online exhibitions, banks and insurance can also be introduced to guarantee transactions; Introduce customs, commodity inspection and other joint inspection departments to serve the exhibition, and even trade directly on the platform like an e-commerce platform.

The advantage of this is that we can use thousands of existing enterprises** to build an online exhibition with rich products in a very short time at a small cost.

In this way, a small city can afford to hold an exhibition and make it an exhibition.

Of course, if the exhibition is well held and the traffic is increasing, we can also engage in some commercial activities, receive some advertisements, generate income for the exhibition, and make up for the cost of some exhibitions.

If the city is small and the transportation is not convenient, it is very difficult to invite some important guests to the offline exhibition. You can find leaders to record ** and congratulate them with inscriptions. With little time to spare, these requirements are almost always met.

These materials are accumulated year after year on the exhibition platform. The more time passes, the richer the materials accumulated, the better and more well-known the online exhibition will be, and the value of the intangible assets of the exhibition will increase.

The most important thing is the originality and technological sense of this model, which allows people to have more room for imagination about its future, so it is more valuable.

The scope of the online exhibition transcends time and space. It is 24 hours a day, 365 days a year**. It can be accessed at any time. It can be seen anywhere in the world as long as you have access to the Internet. This is something that cannot be compared with traditional offline exhibitions.

The online exhibition is an exhibition that is placed on the Internet and placed in the cloud, it is an exhibition that can be taken away, and the online exhibition is a **, you can take it with you and tour the exhibition everywhere.

Cities can set up a MICE delegation to hold exhibitions around the world. The operation is also very simple, go to various places to find the **,**, chamber of commerce, hold a press conference in the hotel, or send some advertisements on the **, it will attract a lot of traffic, and a promotion can benefit for a long time.

In fact, online exhibitions are relatively narrow, and from the perspective of the general trend, the digital transformation of exhibitions is imperative.

However, this does not mean that offline exhibitions will be completely replaced, but in the current digitalization process, offline exhibitions are constantly being digitally upgraded, which is also to cater to the living habits of exhibitors.

There are currently two major trends at online exhibitions:

One is completely online, using VR technology to build a 3D booth to present the entire exhibition on the exhibition, exhibitors can build their own booths on the exhibition, release introductions and products, and exhibitors can visit the exhibition and click on the booth to understand information and communicate with each other.

The second is the combination of offline and online, the main part of the exhibition is still put down, after all, some products and services still need face-to-face communication and physical objects. The functions of exhibition invitation, exhibition registration, charging, exhibition sign-in, data statistics and other functions are transferred online, so that the organizer can better count the customer information of Wu Zuo and operate, and can also push messages in a timely manner, which is convenient, fast and accurate. It can also help organizers save labor costs and time costs.