Undergraduate advertising design, what to learn in advertising design

Advertising design is graphic design, and the main course is divided into four stages:

Phase 1. Fundamentals of Computer Operations.

Marketing Plan Writing &

Report making. Design Sketch (Structure).

Design sketch (light and shade).

Photoshop digital image processing.

Phase II. Plane composition.

Three-dimensional composition. Color composition.

Illustrator InDesign CoreDrawPop hand-drawn.

Poster (poster) design.

Phase 3. Logo (VIS) design.

DM design. Album design.

Packaging design. Graphic creativity.

Font design. Stage 4.

Fundamentals of Printing Technology and Advertising Materials.

UI icon design.

UI Interaction Design Mind Map.

UI interface design.

Comprehensive project training.

You can go to a formal professional IT training institution to make an appointment for a trial experience to feel whether you can really understand the course. Hope it helps.

Visual Communication, Digital Design, Display Design, Corporate Image Design, Web Design, Pattern, Layout Design, Printing Process, Book Binding Design, Calligraphy, Font Design, Composition Foundation, Graphic Design, Poster Design, Packaging Design, and Decorative Painting, Theoretical and Modern Design;

You can learn graphic design, it's not bad.

Advertising design has been a rigid demand for a long time, but the frequency of demand is not as high as that of daily FMCG.

1. From the perspective of competition, the future development prospects of the advertising industry are still good. This is also an added effect of competition between enterprises.

2. From the perspective of the industry, in China, the development of the advertising industry is very fast, the trend of industry segmentation, enterprises originally have their own advertising department, but from the management and professionalism can not keep up with the development of the times and market requirements, therefore, they must find a more professional company to do a good job in advertising design.

3. From the perspective of economic development, in foreign countries, the living space of advertising companies is very large, especially some advertising companies with strong creative ability. China's market economy is relatively backward, so the future trend of developing countries can be seen through developed countries, and the advertising industry does have a wide range of room for development.

The colleges and universities that offer advertising design majors are divided by region as follows:

1.Southwest China: Sichuan University of Foreign Languages, Guizhou University, Yunnan University, Southwest University of Political Science and Law, Southwest Normal University.

2.Northwest China: Lanzhou University, Xi'an College of Foreign Chinese, Northwest University, Ningxia University, Xinjiang University, Shanxi University, Inner Mongolia University, Cracked Inner Mongolia.

University of Science and Technology, Inner Mongolia University for Nationalities, Shaanxi Normal University, China West Normal University, Northwest University of Political Science and Law.

3.North China: Peking University, Tsinghua University, Minzu University, Communication University of China, Beijing Second College of Foreign Chinese, Beijing Technology and Business University.

Chinese People's University, China Youth University of Political Science, Tianjin Normal University, Hebei University, Shandong Normal University, Qingdao University, Hebei University of Science and Technology Corridor.

Fang Normal University, Hebei University of Economics and Business, Hebei Normal University.

4.East China: Nanjing University, Zhejiang University, Xiamen University, Fudan University, Soochow University, Nanjing Normal University, Shandong University, Nanjing Physical Education.

Shanghai University of Finance and Economics Shanghai University of Sport Shanghai Foreign Chinese University.

5.Northeast China: Liaoning University, Heilongjiang University, Shenyang Normal University, Harbin University of Commerce, Jilin Normal University, Jilin University.

6.Central China: Zhengzhou University, Hubei University, Hunan Normal University, South-Central University for Nationalities, Wuhan University, Huazhong University of Science and Technology, Central China Normal University.

Hunan University, Sichuan University, Wuhan University of Physical Education, Zhongnan University of Economics and Law, Hengyang Normal University.

7.South China: Guangdong University of Foreign Studies, Hainan Normal University, Jinan University, Guangxi University.

This is the institution that opened the specialty, and there is no ranking.

Advertising design is a discipline, specifically for the marketing planning and art designers of advertising companies and institutions, who have good entrepreneurial design ability in print advertising design, and can independently complete design plans in print dynamic advertising, film and television advertising, network advertising and other related industries.

Marketing, Consumer Psychology, Public Relations, Business Negotiation, Market Research, Marketing Management, Introduction to Chinese Culture, Introduction to Advertising, Introduction to Communication, Advertising Psychology, Advertising Planning and Creativity, Advertising Management, Chinese and Foreign Advertising Regulations, Advertising Copywriting, Advertising Effect Research, Advertising Photography and Videography, Advertising Art Design, Computer Art Aided Design, Computer Graphics and Image Information Processing, 3DS, Advertising Market Research and Analysis.

Professional featuresThrough the study and training of basic theories and basic skills of advertising, students not only have a solid ability to engage in copywriting, planning, advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and event planning ability. It focuses on cultivating students' ability to analyze the effect of advertising communication and the ability to engage in advertising management, advertising market research and marketing. To enable students in this major to cultivate compound talents who understand not only advertising art design, text advertising design, but also advertising communication and event marketing.

Universities that are good at studying advertising design include Communication University of China, Wuhan University, Xiamen University, etc.

1. Communication University of China is located on the bank of the ancient canal in the east of Beijing, covering an area of 10,000 square meters and a total construction area of 10,000 square meters. The university is a national key university directly under the Ministry of Education of the People's Republic of China, a national "211 Project" and "985 Project" advantageous discipline innovation platform, a national key university built by the "Everest Plan", "2011 Plan" and "111 Plan", and is one of the first batch of "Double First-Class" world-class discipline construction universities in the country, and is known as "Haidilao University" and "the highest university in the field of information and communication".

2. Wuhan University is a key comprehensive university directly under the Ministry of Education of the People's Republic of China, a key construction university of the national "Tongying 985 Project" and "211 Project", and the first batch of "Double First-Class" construction universities, attracting thousands of students to study.

3. Xiamen University, founded in 1921 by Mr. Chen Jiageng, a famous patriotic overseas Chinese leader, is the first university founded by overseas Chinese in the history of modern education in China, and is one of the earliest universities in China to recruit graduate students.

The schools that offer advertising design majors are as follows:

1.Southwest China: Sichuan University of Foreign Languages, Guizhou University, Yunnan University, Southwest University of Political Science and Law, Southwest Normal University.

2.Northwest China: Lanzhou University, Xi'an College of Foreign Chinese Languages, Northwest University, Ningxia University, Xinjiang University, Shanxi University, Inner Mongolia University, Inner Mongolia University of Science and Technology, Inner Mongolia University for Nationalities, Shaanxi Normal University, China West Normal University, Northwest University of Political Science and Law.

3.North China: Peking University, Tsinghua University, ** University for Nationalities, Communication University of China, Beijing Second University of Foreign Chinese, Beijing Technology and Business University, Chinese Minmin University, China Youth Youth University of Political Science, Tianjin Normal University, Hebei University, Shandong Normal University, Qingdao University, Hebei University of Science and Technology, Langfang Normal University, Hebei University of Economics and Business, Hebei Normal University.

4.East China: Nanjing University, Zhejiang University, Xiamen University, Fudan University, Soochow University, Nanjing Normal University, Shandong University, Nanjing University of Physical Education, Shanghai University of Finance and Economics, Shanghai University of Sport, Shanghai Wai Chinese University.

5.Northeast China: Liaoning University, Heilongjiang University, Shenyang Normal University, Harbin University of Commerce, Jilin Normal University, Jilin University.

6.Central China: Zhengzhou University, Hubei University, Hunan Normal University, South-Central University for Nationalities, Wuhan University, Huazhong University of Science and Technology, Central China Normal University, Hunan University, Sichuan University, Wuhan University of Physical Education, Zhongnan University of Economics and Law, Hengyang Normal University.

7.South China: Guangdong University of Foreign Studies, Hainan Normal University, Jinan University, Guangxi University.

The top 10 universities in the country for advertising majors are:

Xiamen University, Communication University of China, Chinese Renmin University, Peking University, Jinan University, Fudan University, Xiangtan University, Nanjing University, Wuhan University, Jiangsu University.

Knowledge Expansion:

This ranking refers to the ranking of advertising, which has a design direction.

1. Specifically, Xiamen University is the first university in the country to offer a major in advertising.

3. The National People's Congress is somewhat similar to the Chinese transmission, but the students are not as good as the Chinese transmission.

4. Peking University, Fudan University, Nanjing, and Wuhan University are very strong in themselves, so the advertising major is not the best major in the school.

5. In Xiangtan and Jiangsu, the comprehensive strength of the school is not strong, so it pays attention to the construction of advantageous disciplines, and the school investment in advertising is considerable.