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In today's society with the development of big data, how to strengthen their own information monitoring and management has become a difficult problem for many enterprises. In the face of a large number of messy market public opinion monitoring system, different functions are also different, how to use the appropriate public opinion monitoring system to monitor the company's own public opinion information, today can the network for you to introduce the three ways of network public opinion monitoring refers to? Let's take a look.
Search engines as a more traditional way of network public opinion monitoring, the operation process is relatively simple, generally will be used, 360, Sogou and other search engines, the keyword input, and then from the first page to preview, to the back of the page, one by one, you can calculate the results to generate a data analysis report.
Project search refers to the service platform with built-in search function such as online platform, Sina Weibo, mobile phone WeChat, etc., enter special keywords to carry out search, and after the search is over, the search content will be displayed one by one.
3.Public opinion monitoring system tool.
The public opinion monitoring system tool can automatically collect data, automatically warn information and notify the person in charge of the information in advance, and can also carry out real-time monitoring 7*24 hours a day, enter keywords to implement network-wide monitoring, in-depth analysis of company information, and can be converted into a public opinion analysis report in the form of a graph to provide data support for public opinion response. Of course, the cost of developing a public opinion monitoring system is not cheap, and if the budget is limited, you can find a third party to cooperate, and the public opinion monitoring system is relatively cost-effective.
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Under normal circumstances, the average cost of public opinion monitoring of enterprises is 3-5w a year.
1. Public opinion monitoring software.
Under normal circumstances, the criteria for judging the quality of a public opinion product include the accuracy and timeliness of public opinion monitoring, whether it can be monitored on the whole network, whether it can provide public opinion early warning, public opinion analysis, and generate public opinion reports. On this fast, a better public opinion monitoring software ** Knowledgeable micro business monitoring system, Eagle Eye Speed Reading Network, Eagle Strike Early Detection System, People's Daily Public Opinion Data Center, China Public Opinion Network, Zhiwei, Qingbo Big Data, Public Opinion Secretary, Sina Public Opinion Pass, Ren Zixing, etc.
2. Enterprise public opinion services.
Like some high-quality public opinion monitoring software, in addition to meeting the conventional public opinion product selection criteria, it can also carry out real-time push and reminder of information, provide free product upgrade services, and constantly update and iterate products.
1.Micro-business information monitoring system.
The network-wide public opinion monitoring tool integrates enterprise public opinion monitoring (negative monitoring, industry monitoring, marketing monitoring, competitive product monitoring), public opinion alarm notification, public opinion analysis, public opinion report, public opinion communication traceability and other services, aiming to help enterprises understand and track the external environment, detect negative information early, prevent network public opinion risks, analyze competitors, and grasp market opportunities.
2.Recognize micro business intelligence report.
Relying on the micro-business intelligence monitoring system and the professional business intelligence analyst team, through qualitative and quantitative analysis, we help enterprises analyze and summarize the characteristics and rules of information dissemination from multiple angles and dimensions, so as to tap the hidden business value behind the information.
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