What are the day to day management of the marketing team?

The daily management of the marketing team is "three axes": there are many management methods and means of the marketing team, such as daily management, assessment and incentives, communication and interaction, and mentality training. Among them, the author also believes that the daily management of the marketing team is the cornerstone of the smooth development of other management work.

Because, thousands of high-rise buildings rise from the ground; The more basic the day-to-day management work, the more it is related to the growth of the entire marketing team. It can be said that the learning and communication, mentality adjustment, clear focus of information, and work arrangement of a marketing team are basically completed through the development of daily management work. Generally speaking, there are several ways to carry out daily management work:

1. Meeting management The types of meetings generally include: daily morning meeting, weekly meeting, and monthly summary meeting. Of course, different marketing teams will have different meeting cycles.

For example, the marketing team of "K of Hearts" has implemented a meeting management system of "Nissin Nigao, weekly report and weekly training, and monthly promotion".

The main contents of the meeting include:

1) Team members summarize the work implementation of the previous stage, plan the work objectives and content of the next stage, and put forward the problems existing in the work;

2) The team leader makes an overall analysis and comment on the marketing work in the previous stage, and makes arrangements for the marketing work in the next stage;

3) Publish the performance of team members in the previous stage, reward the advanced ones and put forward rectification suggestions to the laggards;

4) Carry out marketing seminars or trainings to help team members improve their skills, adjust their mindsets, and motivate the morale of the whole team.

In addition, conference management should pay attention to the following points:

1) The meeting is for people to propose, analyze and solve problems, not to provide people with an opportunity to complain;

2) Have a clear theme, don't ramble; Be able to draw a unified conclusion, not empty talk;

3) Do not hold absent meetings, do not hold postponed meetings, and strictly enforce meeting discipline.

Second, the design of reasonable and proper use of marketing** is not only an important means for team members to manage customers and self-management, but also an important tool for team leaders (leaders) to carry out daily management, **management can make the work clear, let people know the performance at a glance, but also allow the team to dynamically supervise customers.

In this series of courses, we will divide into 5 modules and 30 series of courses, which will explain in detail the core essence and underlying logic of Alibaba's management of the three axes, and teach you how to do a good job in recruiting people, building teams, getting results, and leadership training.

Course Catalog: Good generals are like clouds, and the bow and horses are solid", Ali won in the end.

Core Essence丨The first task of a manager is to empower people.

The underlying logic丨Let every partner in the team believe in the power of believing.

The way of management丨To be a good manager, you must have five aspects.

It's a matter of life and death丨Recruitment is the beginning of all strategies.

Four steps to recruitment丨Determine what kind of people to recruit from the business.

<>2. Understand the needs of employees: first understand the needs of employees with silver imitation stools, so as to motivate them in a targeted manner, and give different incentives to different employees, so as to mobilize their enthusiasm for work.

3. Enterprise training plan: For some employees with strong intellectual curiosity, the company can regularly do some company training, and continuously improve the sales level of salesmen through business forward training.

4. Create a warm team: sometimes some warm atmosphere is needed, which can not make employees nervous at work, which is not conducive to the development of business, and a warm team atmosphere can also make employees have a greater sense of belonging.

5. Management of old employees: through certain incentive policies to arouse their fighting spirit.

Sales

It refers to the act of providing products to a third party in the form of **, leasing or any other means, including related ancillary activities to promote such acts, such as advertising, **, exhibitions, services and other activities. In other words: sales refers to the activities to achieve the production results of the enterprise, and it is an activity to serve customers.

The main processes of marketing are: (1) including market research, market analysis, production decision-making, market positioning, etc.; (2) Including the research and development of new products, the production of new products, marketing planning, brand promotion, market promotion, product display, negotiation and signing, etc.; (3) Including products, delivery and transportation, payment settlement, etc.