There is no business selling bulk liquor in the countryside, but it is not closed, how do you make m

Drinking alcohol is like food culture. People from different regions have different wine options. For example, Shanxi people like to drink fragrant white wine.

Old Beijingers are particularly fond of Erguotou.

Guizhou people like sauce-flavored type.

Henan people like to drink strong aromatic wine.

Culture, and of course drinking, too. For example, for the older generation in our countryside, it is a good thing to be able to drink bulk liquor. As a rule, after buying bulk liquor, it is heated up and drunk on the stove.

It's been a habit for decades and it's still impossible to forget about bulk wine, which is full of homely feelings.

Shopkeepers know when they buy bulk liquor**. How much money he sells in a day doesn't affect his business. Of course, the more liquor he sells, the more profit he makes.

However, if he can't sell wine for a day, then put it in a jar and it will only get better, so there is no rush to sell it. There is no need for no one to come to buy bulk liquor, and the store must be closed because he is still ** other goods.

Bulk wine is not the same as finished wine. It has a beautiful outer packaging. Most bulk wines are made per catty** and are packed in containers that can be reused twice, such as wine tanks or plastic barrels.

This method of sales has reduced the cost of bulk wine by at least half of the cost of finished wine. Moreover, bulk wine is also made from pure grains, and its taste quality is similar to or even better than that of the finished wine. As a result, many consumers prefer to buy bulk liquor to drink.

Wine is really not afraid of deep alleys, there is an ancient business.

A unique wine in the store, whose reputation does not spread all at once, is self-improvement by slowly exploiting the strength, quality and characteristics of the wine during drinking, rather than relying on people. Brag. As a result, the spread of wine was rather slow.

This shochu. Once the reputation spreads far, far away, customers from far away will come to buy the wine. Nowadays, there are many people who have traveled thousands of miles to find the person who bought the wine, which is the most common and common thing.

The humble small business in the countryside actually holds huge business opportunities. Maybe someone's success is accidental, but hard work is the beginning of success. If you run a small wine shop on the high street, you will gain the approval of the people around you will increase the number of customers.

After all, most of the low-spending groups are still in the countryside. Bulk wines can satisfy their tastes and can satisfy their needs. As a result, it is rare to see street-side wine shops closed.

To open a winemaking workshop in the countryside, the investment does not need to be very large, and the cost of brewing a pound of 50 degrees of liquor is 3 yuan 4 cents 7, in addition to wine, there will still be 90 pounds of sake lees water and 30 pounds of wet sake lees, some people will buy wet sake lees for feed, **The price is more than two yuan, and even the cost **, which shows how high the profit of wine is.

This is because this bulk liquor is not only retail, but also wholesale, and there are supermarkets and some distilleries to buy it here.

Because the profits of loose wine are particularly high, they basically have no cost, so they will make a lot of money every time they make a deal, it is recommended that you try not to buy loose wine to drink, the alcohol content in it is too high.

Although there is no business in the shops, many of them deliver alcohol to customers in rural areas, and there are many restaurants, so it is relatively profitable.

If you want to say that the shops selling bulk liquor in the township are deserted but can be maintained, many friends may not know how to make money in these shops. According to the Bianshaw Bee Tribe, in villages and towns** bulk liquor stores usually have their own stable customers. Although it seems that there are not many people who usually buy alcohol, they can survive and even make money.

Let's take a look at how the shops selling bulk liquor in the township are profitable.

As a township, we all know that the biggest feature of a township is that it has a small population, but it is widely distributed, and the main sales methods are in the way of going to the market. Other times it's hard to buy anything. It is precisely because the rural areas are vast and sparsely populated, and in order to meet the daily living expenses of the rural people, the rural areas are actually supplemented with township markets, that is, commissaries.

The commissary solves the problem that the township market cannot give all the scattered people ** daily necessities, including alcohol.

Not everyone has to drink it, so even in a township, not many people need to drink it for a long time. In addition, it is unrealistic to rely on the township market to give ** liquor to people who like to drink. When these commissaries order baijiu, a small amount of baijiu can hardly meet the long-term demand of an area.

Therefore, the scattered commissaries in the village will order a large number of alcohol, and now the traffic is getting bigger and bigger. There are fixed sales channels.

If you pay attention to observation, you will find that in fact, many people who buy alcohol rarely go to the places where they sell bulk wine on the street, because they generally buy not much wine, and buying a small amount of wine in the places that sell bulk wine on the street is similar to buying in other small shops, which leads to many people who love to drink alcohol to buy in small shops, and a large number of people who love to drink alcohol will not buy wine to take away, but drink directly at the place where they bought it. For example, there are bakeries, restaurants, barbecues, etc. In a rural market with liquor.

The liquor in these places is generally delivered directly by the merchants, forming a fixed source of customers, so we can't see how many people go to the store to buy liquor.

Many rural people below the county level like to drink alcohol, but they can't afford to consume such a large amount every day, so cheap and delicious bulk liquor has become their favorite! The lowest price is 10 catties at a time. Don't underestimate these**. It's like playing with sesame oil.

Similarly, it is not a problem for a person to drink 200 catties a year, but the profit is much higher than that of sesame oil. Calculated according to 100 people, the average annual sales volume is 10,000 catties. Net profit per kilogram.

At 4 yuan to 8 yuan, the annual net profit of this piece alone is conservative at 60,000 yuan. These customers are small tobacco and liquor shops in the countryside. For such customers, we can't wait for customers to come to the door, but take the initiative.

Each village chooses a similar shop, puts a few pounds in their shop, and leaves a number and sends it over when it sells out. The last payment must be settled for each wine delivery. Generally, as long as we make money, they will pay on time.

Here, your own profit can be lower, mainly to do volume.

The profit of the store that sells loose liquor is related to the ** they sell, if the general normal **, there is not much profit, the brewing time is long, and there may be a possibility of failure, and the profit is not high. If it is the same as packaged liquor, the profit will be high, and the basic materials for liquor making will be cheap and the cost will not be high.

In fact, there are basically no regular manufacturers of these wines, and they have to be blended with this special alcohol, and the profits are actually very high, the profit of a pound of wine is about 80%, and it is very profitable.

The profit is still relatively large, the cost price of bulk liquor is particularly low, and half of the profit can be obtained by selling one pound of liquor.

The profit should be said to be particularly large, because the cost of these loose liquor is particularly low.

There is quite a big profit. Because the liquor sold by the manufacturer is the most profitable. It's just that the sales volume is not too high.

There are many reasons for this, but let's briefly analyze the reasons for this.

First of all, many shops that sell loose liquor just seem to have a bad business, but in fact the benefits are very good. In fact, many times when we pass by the shops that buy loose liquor, we can see that this kind of shop is relatively deserted, and it belongs to the kind of people who are full of doors. But we can't be deceived by this appearance.

You must know that many people go to buy loose wine, they don't buy one catty or two catties, they buy dozens of catties or even hundreds of catties, and they may buy a year's amount at a time, so it will seem that there are few people who buy wine. Another is that most of the shops that sell loose liquor have their own sales channels, such as some restaurants, food stalls and other places, all of which are delivered directly to the door. In addition, some red and white ceremonies will also order wine from this kind of store, and it will also be delivered to your door.

And these are the main income of the store, not the bad business.

The second thing is that most of these shops have their own fixed release dates, and there are many people who go to buy sake at that time. Winemaking is also a technical work, but also depends on the weather, seasons and other external factors, generally speaking, opening the cellar to produce wine is not casual, will choose a relatively stable date, at that time there will be a lot of people to taste, buy wine. And most of these dates are at night, so we can't see them when it's crowded.

And what we usually see is not the date of their wine, so there are not many people who go to buy wine.

Finally, some people may think that this kind of bulk wine is fake, so people who have not drunk bulk wine will basically not buy it. Unlike those who sell bottled wine at the supermarket counter, many people may have some misunderstandings about the shops that sell bulk wine, thinking that this kind of store sells blended wine and fake wine, and many people dare not buy this kind of wine for their own health. As a result, some shops selling bottled wine are doing particularly well, while those selling bulk wine are doing poorly.

Because everyone doesn't like loose wine very much, it doesn't have a very beautiful packaging, it is not suitable for buying for storage or giving away, and its quality is not reassuring, so the general public does not like to buy, and business is very poor.

Because people nowadays pay attention to food and dietary safety, loose wine sometimes feels that it is not so hygienic, and will choose finished wine.

Because the quality of loose wine is not particularly good, sometimes there are fake and shoddy products, and many consumers are very uneasy, so they will not buy it.

The commissary, which was very popular in the countryside before, sold a complete range of items, including diet and daily life, needles and threads, and brain utensils, as well as the sale of loose wine, so he sold a lot of items, selling loose wine is one of the things sold, the store understands the price of their own loose wine, how much they sell a day does not affect their business, the more wine they sell, the more profit it makes, but if one day it can't be sold, the liquor is placed in the tank, it will only be more and more good, so there is no rush to sell, not necessarily no one comes to buy loose wine, it is necessary to close the store, because he also sells other products.

In rural towns, you can see that in some wineries, both roasted and loose liquor are sold, and the smell of wine wafts in the streets, and for this kind of storefront, the business is more professional.

The masses in the countryside are accurately positioned. This kind of winery, their positioning target is the rural people, the wine he roasted, the key is also to drink to the rural people, so the price will not be too high, 1 kilogram is around 10 yuan, some rural people are very busy, to eat quickly, hurry to play a little loose wine, and then go home, you may not be able to see him stay in the winery for a long time.

Rural people buy more loose liquor at one time. There are also some rural people, when there is no wine to fight, but also feel troublesome, will at the beginning of the year, they will go to beat forty or fifty catties of wine, put it at home to hoard, gradually eat, drink slowly, so in the wine field may not see the rural people go to drink every day, but the winery has already been sold.

The profit of roasting loose wine is still somewhat large. For this kind of winery in the town, when roasting wine, it also breeds and raises cattle, and the roasted wine obtains a certain profit, and then the winery comes to develop breeding and cattle raising, so although the winery's bulk wine sales are not large, it does not affect his own profitability.

Sell directly to the outside. For this kind of distillery, the output of the liquor must be ***, more and more people like to drink, and slowly become famous, after becoming famous, there may be some large sales in other places, or some large distilleries, they will directly buy the loose liquor it bakes, so even if they can't see the rural people to buy loose liquor, it will not affect his own rights and interests.

In the township, few people buy loose liquor one day, and the reason why they don't close their shops is that they sell high prices and make big profits.

It shows that the operating efficiency of these liquor shops is relatively good, although there are relatively few people who usually buy them, but once they buy, they will buy a lot of liquor, so the income is also relatively high.

Because they don't need to earn too much money, they are idle every day, they always have to find something to do for themselves, and the money they earn every day is enough to eat and live on their own.

The merchants who sell loose liquor in the town are generally time-honored brands, and they may have made liquor for a long time**, they not only rely on individual customers to buy, but also have their own supply channels.

They not only sell loose baijiu, but also make baijiu. Give all these liquors to those wholesalers. They are also able to reap certain benefits.

1. The cost of opening a store is low, and the annual rent of the store on the street is about 30,000 to 50,000, so the cost of opening a store is lower, and the profit is more.

In addition, if you look closely, you will find that many of the casual hotels are hidden in deep alleys or inconspicuous places on the street, in order to save the cost of opening a store. As the saying goes, "The aroma of wine is not afraid of deep alleys", so many people don't have to worry about not being able to sell their wine.

Again, the profit of loose liquor is actually quite large, loose liquor ** is generally about five or six yuan to more than ten yuan, and there are hundreds of more expensive ones, which can reach a profit per catty.

As for earning more and earning less, it still depends on the conscience of the boss, many people know that loose liquor is brewed with pure grain, and the quality of the grain also affects the profitability.

And now many people who sell loose liquor are not brewed by themselves, either they are pulled from small distilleries, or there are many unscrupulous merchants who use alcohol to blend loose liquor with external products, which is very profitable.

Second, the consumer group is very targetedThe consumer group of loose liquor is actually very targeted, and its consumers are mainly those who are elderly, farmers, and some people with low incomes.

This industry market is still very huge, those brands of liquor are all the main high-end industry market, for the bottom of the industry market few brand-name liquor companies to do, so this leaves a blank industry market for bulk liquor.

The market competitiveness between the two sides will also be very small, so this also causes a big difference between loose liquor and those famous brand baijiu. Loose liquor is mainly bought by individuals to drink by themselves, so there is no need to pay attention to packaging or anything, just buy a wine pot and take it home.

And those brands of liquor are all packaged, many liquor companies have put a lot of effort into the outer packaging, so that the entire grade of the liquor is a lot higher, this kind of liquor is prepared for sending relatives and friends, banqueting others.

In addition, the main industry market of liquor is still the local industry market, although there are also chain bulk liquor stores, but there are not many, and he cannot form a brand effect like brand liquor.

As far as I know, all of us old men buy liquor to drink at home, and only use packaged liquor when guests come or give gifts. Therefore, loose liquor is very targeted, and there are not many loose liquor stores, and there is not much choice, while those brands of liquor have many choices.