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The eight principles are the principle of obviousness; The principle of easy to take and easy to put away; display the principle of fullness; first-in, first-out principle; the principle of association; ** Line Principle; ** with principle; Vertical display principle.
In supermarkets, it is better to have no more than 10 large categories, which is easier to manage. However, this still depends on the business philosophy of the operator, and if the business owner wants to expand the scope of business to a wide range of fields, it may need to use more large categories. The principle of large classification is usually divided according to the characteristics of goods, such as production, production methods, processing methods, preservation methods, etc., and a large group of similar commodities is gathered together as a large classification.
Classification is based on the function or use of the product when used by consumers, for example, in the large category of candy and biscuits, it is divided into a "breakfast-related" sub-category. Breakfast connection is a concept of function and use, and the provision of these products is to solve the problem that consumers have a "rich breakfast", so in the category, toast, bread, jam, peanut butter, cereal and other goods can be combined to form this sub-category.
In the business strategy, sometimes it is desirable to highlight the characteristics of certain commodities and must be specially managed, so the classification based on the origin of the commodity is developed. For example, some stores attach great importance to foreign customers in the business district, so they pay special attention to the management of imported goods, and list the "imported biscuits" as a sub-category, and collect the biscuits belonging to foreign countries in this sub-category, which is convenient for the statistics of purchase or sales, and is also conducive to the performance of the store.
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1. The principle of obviousness.
Second, the principle of easy to take and easy to put away.
Third, the principle of display fullness.
Fourth, the first-in-first-out principle.
5. Relevance principle.
Sixth, the principle of the first line.
Seventh, the principle of ** belt.
8. Vertical display principle.
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1. The display is plump and the colors are coordinated.
1) Most of the other commodities are displayed in accordance with the principle of "function - brand - specification - ** - color".
2) The display of goods must consider the best rate of the product and whether it is easy for customers to obtain.
2. Obviously, reach out.
1) The brand of goods on the shelves is facing the customer, keeping the shelves and goods clean;
2) heavier, larger, and cheaper goods are placed on the lowest shelves; The single product specification is small, and the most expensive goods are placed on the upper layer; In particular, best-selling products and first-class goods should be placed in the first-class position, about a meter high; And display lines.
Row noodles): Hypermarkets must not be less than 50
cm, supermarkets shall not be less than 20 cm.
3) The price tag is kept with the product.
Consistently, uniformly placed in the product out.
The lower-left corner of the profile.
3. Commodity related, longitudinal display.
1) Related goods are displayed on both sides of the aisle; or on shelves in the same aisle, in the same direction, on the same side;
2) Products that belong to the same function, but different brands and specifications should be displayed vertically.
3) **The sample surface of the commodity is larger than that of the parity commodity.
4. Relative positioning, first-in, first-out.
1) The single product is relatively positioned on the shelf, and remains stable for a period of time except for seasonal factors;
2) The goods must be displayed forward, that is, the sale is completed, can not be replenished in time, the existing goods should not be filled in advance, and the "temporary out-of-stock" should be placed to inform the customer when it is out of stock;
3) The goods are first-in-first-out, and the employees need to remove the original goods on the shelves, wipe them clean, put in the new goods first, and then put the original goods in the front row.
4) Merchandise ** starts from the back row.
5. Characteristic goods, humanized display.
1) In accordance with the regulations of Shanghai Biaochao, food for diabetics should be displayed on a group of shaded ends, and with the counter logo.
2) Children's products are displayed in a low position.
3) Special products can be displayed in combination.
6.In principle, raw materials, raw products or semi-finished products are classified according to the raw materials of which they are composed;
7.Commodities that form part of other commodities are, in principle, grouped together with other commodities;
8.When finished or semi-finished products are classified according to the raw materials of which they are composed, if they are made from several different raw materials, they are in principle classified according to their main raw materials
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1. The principle of obviousness.
Second, the principle of easy to take and easy to put away.
Third, the principle of display fullness.
Fourth, the first-in-first-out principle.
5. Relevance principle.
Sixth, the principle of the first line.
Seventh, the principle of ** belt.
8. Vertical display principle.
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