What questions should be asked when doing a survey to invest in a department store?

1. Survey of the surrounding business environment, including the age structure of the surrounding population, occupational proportion, consumption level, etc. This can take the form of questionnaires, etc.

2. Investigation of competitors' business conditions, especially the sales strategies and specific policies of opponents, which need to be carefully collected.

3. Communication with ** departments, including taxation, industry and commerce, it should also be noted that the fire prevention office and the public security bureau are very important after opening the store, and they must be investigated clearly, otherwise it will be very troublesome to rectify.

Mainly these, I wish you a successful store opening.

To make a large-scale store department store, we must first figure out the positioning of the store: whether to be high-end or low-end. After having a clear positioning, it is necessary to conduct preliminary research on the market around the location of the store.

In the early stage of market research, it is necessary to analyze the surrounding environment, crowds, traffic conditions, residential community distribution, business categories and business conditions of similar businesses in the store, and make a preliminary analysis of the market through research information to determine whether it is feasible for investment.

After doing a good job of the project research report, it is necessary to consider whether the shopping mall is self-built or leased, and if it is self-built, it is necessary to consider the cost of land purchase, land acquisition, design and construction, etc., and if it is a lease, it is necessary to consider the rent and decoration investment.

According to the setting of the shopping mall, the investment target is preliminarily selected and the initial contact is conducted.

Market Research 1Market geography (to avoid multiple duplication of services, traffic in an area) 2Customer's supply demand (people's opinion)3.

Competitor Survey 4. Staff quality (very important) 5The upfront input cost (budget), and the expected profit in the later stage (not loss).

6.The choice of means of sales (the choice of means of competition is adapted to the preferences of the public).

There are three main aspects.

1. The business environment of the shopping mall (including urban population, age structure, shopping habits, etc.) 2. Differentiation characteristics (including the scale, capital, positioning and actual business conditions of all stores of the same type).

3. Administrative planning (including the work plan of the last ten years, economic policies, tax indicators, etc.).

Oops, a little ambitious,,, encouragement...

Investing in shops should pay attention to the following issues:

1. The choice of location: the location determines the non-replicable value of the shop, and the high-quality location is the primary guarantee for investing in the shop.

2. Choose a developer with a big brand: choose a shop to follow the brand, because shop real estate is a difficult real estate product with high capital requirements and strong professional integration ability, and the follow-up operation of the shop is the most critical link, which largely determines whether investors can obtain stable returns.

3. The choice of passenger flow groups: the commercial value is high if the passenger flow is large, and the reverse is small, and the size of the passenger flow depends on the number of surrounding communities, as well as the future development plan, whether there is an increase in population will directly affect the commercial passenger flow.

4. It is very important to choose a location with convenient transportation: the convenient road network is always the main theme of the development of economic growth and wealth, and the investment potential of shops with convenient transportation is very huge.

1. Investing in shops should not only look at the first, but also look at the location. For example, there are some areas around the periphery that have low prices, but they are not popular, and they may have to be held for several years before they become prosperous. Second-hand shops in mature areas have a certain radiation impact and have a fixed customer group, so the investment risk is less and the return is more stable.

If you choose shops along the street, consider the neighborhood with a more mature business atmosphere; If you choose shops around the community, you should focus on the peripheral shops in the nearby large-scale community.

2. It also depends on the number of regional shops, and the area with a large amount should be cautious. The commercial area is Dianduolong City, but at present, if the number of commercial facilities in the large residential area is too large, it is not good, because the capacity of the community business is limited.

3. The type of shop is also very important, try to choose a large room with a short depth. Some shops have floors higher than meters, but it is actually difficult to do a mezzanine. If the unit price is higher because of the higher floor, be cautious.

4. To consider the return on investment of the shop, you can't just consider ** when buying a shop, the value of the shop is ultimately realized through leasing, and the lease should consider who to rent to. Different tenants have different requirements for shops, for example, restaurants need to have water and water supply, power electricity, gas, and smoke exhaust facilities. It is best to choose a shop with good versatility, and choose a larger space when renting.

Precautions for buying shops: 1. Pick a large number of lots; 2. The corner or street side is a good location, don't buy a middle lot; 3. Look at the passenger flow of the outer street shops, and look at the management and operation of the inner street shops; 4. The number of low-rise shops is more sufficient; 5. Be sure to buy a shop with independent property rights; 6. Be wary of the developer's leaseback commitment; 7. If the rental yield is above 8, you can consider investment.

1. Location: The location determines the irreproducibility of the value of the shop, and the high-quality location is the primary guarantee for investing in the shop.

2. Brand: Choose a shop to follow the brand, because shop real estate is a difficult real estate product with high capital requirements and strong professional integration ability, and the follow-up operation of the shop is the most critical link, which largely determines whether investors can obtain stable returns.

3. Passenger flow group: the commercial value is high if the passenger flow is large, and the commercial value is small if the passenger flow is small, and the size of the passenger flow depends on the number of surrounding communities, as well as the future development plan, whether there is an increase in population will directly affect the commercial passenger flow.

4. Traffic location: convenient road network is always the main theme of the development of economic growth wealth, with convenient transportation shop investment potential is very huge, where the traffic goes, the first place to follow, means that wealth will flow to where, is an important attribute that can make wealth capital rapid appreciation.

As long as you occupy a place in the shop, you will definitely bring a certain amount of income.

Pay attention to the service life and utilization rate of the shop in terms of service life, residential is 70 years, office is 50 years, and shop is 40 years, so when choosing a shop, you should look at its development date, and one year less service life is also a big loss for investors. In addition, because the unit price of the shop is high, the usage rate is important. Generally speaking, the utilization rate of the bottom merchant is higher than that of the residential because it has less share.

It is possible to pay attention to the sale of shops with leases and the "chartering" prohibited by the state are completely different things. The so-called after-sales charter is a promise that is difficult to keep, while selling with a lease is a visible behavior between the merchant and the shop lease. The first step for investors to achieve returns is to attract investment, but individual investors go to attract investment, the channels are relatively narrow, and after buying a shop with a lease, they can collect rent regularly.

As for whether the lease is genuine, you can do an investigation on the other side of the lease. In addition, once the shop enters the site for renovation.

It involves a huge investment, and it is difficult for merchants to run away in the short term. Of course, any investment has risks, and the operator of the shop with a lease may also unexpectedly quit the lease, so investors should be mentally prepared.

Note that choosing a brand developer requires stronger professionalism than residential investment, which requires investors not only to have a certain financial strength, but also to have higher requirements for investment experience and investment philosophy. For example, he has to analyze the return on investment, the consumption power of the surrounding area, consumption habits, etc., and also to examine the strength and concept of the developer. Any investment is risky, and the investment must not affect the quality of life.

As a non-professional investor, you should choose some developers with brands, who can have a clear positioning, reasonable business planning, and unified operation, so that the investment risk will be greatly reduced.

1. Shopping mall management personnel refer to the management personnel at all levels who exercise management functions in the daily management of the shopping mall, command or coordinate others to complete specific tasks, they are a team of management cadres with rich professional knowledge, excellent management skills and good comprehensive quality, and their work performance is directly related to the success or failure of the shopping mall.

2. Specific responsibilities:

1. Fully responsible for the operation and management of the shopping mall, as well as the system, implementation and inspection of the shopping mall plan.

2. Reform the original organizational structure, marketing policy, benefit distribution plan and management form according to the actual situation.

3. Establish the organization of the shopping mall, appoint and dismiss the department manager and decide the candidates for middle-level cadres and the number of shopping malls to ensure that the service quality of the shopping mall meets the needs of customers.

4. Be responsible for the economic benefits of the shopping mall, and have the right to operate and allocate various resources.

5. Abide by the provisions of the national financial management system, decide the allocation, cost and investment of funds, and direct and supervise the use of funds.

6. Undertake the social responsibility of the shopping mall on behalf of the shopping mall.

7. Reward the good and punish the bad, and be responsible for the legitimate rights and interests of all employees and the rights of people's livelihood.

Job Responsibilities:

1. Organize the work meeting and daily morning and evening meetings on this floor, convey the spirit of the instructions of the superiors, reflect the situation of the employees and the cabinet group, and play the role of connecting the upper and lower levels;

2. Conscientiously assist the operation manager in his work, implement the daily work content, and correct violations in a timely manner;

3. Understand the ideological status of department personnel, eliminate bad tendencies, report immediately, and study and solve them;

4. Strictly implement the work process, work points and rules and regulations of department employees, and cultivate a high sense of responsibility and enthusiasm for work.

5. Be familiar with the working conditions of the employees in the department, analyze the problems that are prone to occur and put forward the basic essentials to solve them;

6. Inspect each post from time to time, guide employees to work and supervise their completion;

7. Promote team spirit, promote corporate culture, keep in mind the company's purpose, and enhance the cohesion and centripetal force of employees;

8. Organize market research, reflect the problems existing in the store and the real needs of customers, and make regular summary reports;

9. Responsible for arranging and adjusting employee shifts, giving priority to combination, and correctly using command and management rights;

10. Strive to learn relevant knowledge, take into account every detail of complex essentials, and adopt different leadership and supervision methods for employees;

11. Organize and participate in the planning of first-class activities that are conducive to the development of the company;

12. Preside over departmental meetings, analyze the current situation of work, put forward work requirements and solutions, and clarify work objectives;

13. There should be rules to follow to solve problems, pay attention to personal cultivation, and establish a good image for employees;

14. Undertake sales tasks in the region;

15. Complete other tasks assigned by superiors.

Hope it helps.

I think it's important to pay attention to what kind of consumer group your business is in, whether it's high or medium or low, and then it's important to pay attention to the trends and look at the magazines about clothing.

Analyze who your target customers are? Then research your target market, look for competitors in the same category, and pay attention to wholesalers' shipments.

Resource collection is not easy, satisfied

The main content is to tell people what work to do during and after the implementation of the questionnaire to ensure that the information filled in the survey is complete, correct and effective.

In the process of investigation and implementation, it is necessary to check the data in a timely manner, check whether the collected information is complete and accurate, pay attention to whether the figures in the data are correct, and make timely remedies and corrections, so as to avoid human errors as much as possible.

After the questionnaire, after the elimination of the waste papers, the rate of effective questionnaires should be counted. For the questionnaire on which the conclusions of the study are based, the ** rate should generally not be less than 70%.

1. Composition of the questionnaire.

SectionsA formal questionnaire generally consists of the following three components:

Part I: Introduction. It mainly explains the theme of the survey, the purpose of the survey, the significance of the survey, and expresses gratitude to the respondents.

Part III: Appendix. This part could be used to register information about the respondents and collect information for further statistical analysis.

2. The function of the questionnaire.

1. Be able to correctly reflect the purpose of the investigation, specific problems, highlight the key points, and make the respondent willing to cooperate and assist in achieving the purpose of the investigation.

3. The unified questionnaire is also convenient for the statistics and sorting of data.

3. Principles of questionnaire design.

The following principles should be taken into account when designing the questionnaire:

1. The questions listed on the questionnaire should be necessary, but the questions that you don't want should not be included.

2. The questions asked are understood by the customer.

3. Don't beat around the bush when asking questions.

4. Questions should be asked clearly, clearly and concretely.

Fourth, the way in which the questionnaire is asked.

The questionnaire can be asked in two ways:

1. Closed-ended questions.

That is, a number of choice answers are given after each question, and the respondent can only choose his own answer among these selected answers.

2. Open-ended questions.

It is to allow the respondent to answer the question in his or her own words. Since this method of asking questions will get a variety of answers, which is not conducive to statistical analysis of data, it should not be too much in the questionnaire.

5. Requirements for the design of the questionnaire.

When designing a questionnaire, designers should take care to follow these basic requirements:

2. Be able to get close cooperation from the respondent, fully consider the identity and background of the respondent, and do not ask questions that the other party is not interested in.

3. It should be conducive to making the respondent make a real choice, so the answer must not be ambiguous, making it difficult for the other party to choose.

4. You can't use technical terms, and you can't merge two questions into one, so that you can't get a clear answer.

5. The order of the questions should be reasonable, generally put forward general questions first, and gradually inspire the respondents, so as to achieve gradual progress.

7. There should be no hint in the question, and the wording should be appropriate.

8. In order to facilitate data statistics and processing, it is best for the questionnaire to be read directly by the computer to save time and improve the accuracy of statistics.