How much is the advertorial promotion and publishing platform?

Generally, there are two types of good advertorial promotion, free and paid;

Let's start with free, there are generally four types of free:

Self-** platform.

Weibo: You can do a vertical subdivision, raise an account, do content, and if there is traffic, the advertorial will be valuable;

Today's headlines. Baijia.

Without going into detail one by one, let's look at it here

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Forum platform. Stick, know, experience; Zhihu, Tianya Forum, Comprehensive Forum, Vertical Forum, etc.;

Blogs and social platforms.

Document sharing platform.

Library, Douding Network, Daoke Baba, 360 Personal Library, etc.

Free has the advantage of being free, but also has its drawbacks, for the general enterprise or individual needs to build momentum, to advertise the brand, the effect of free is always slower, and it requires a large amount of content to continue to accumulate, precipitation may have an effect; After talking about the free, let's talk about the paid ones:

Paid**,This effect is relatively better,In addition to**its own brand awareness and traffic,The ads placed on it are also easy to be included,So that the advertiser's users need to understand the advertising information when they can also search for relevant information in it,This kind of paid advertising is not expensive,Generally, you can charge according to the article,According to the price of **, it can be divided into country**,Portal news**,There are also vertical categories**,Users can choose the most suitable according to the needs of the placement**, To achieve accurate delivery, to give you an example, for example, you can see the prices of these types of ** on the official website of the media box:

1. National ** :(take People's Daily Online as an example).

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This is the price corresponding to the value of each channel and the advertising position of Sina.com, as well as the ** information; In addition, you can also search for NetEase, Sohu, Tencent, etc. on the official website of the media box, and you can have everything you want;

3. Vertical class**.

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You can choose to place a delivery according to the industry category**, as shown in the figure above;

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All these rays of science and technology are here......

Ranging from a few dollars to hundreds or thousands. Specifically, according to platform traffic, fan quality and other factors.

Before this question, we need to be clear about where the money is mainly spent on advertorial promotion. There are two main costs for the promotion of soft friends: first, it is the cost of the soft text, if it is just an ordinary soft text, you only need to make a budget according to 150 yuan (generally about 1,000 words).

The other part is the cost of advertorial release, this part of the cost varies greatly, the cheapest wild complaint is a few dollars, and there are thousands of yuan, as shown in the figure below, just take a few screenshots of the first-hand advertorial release channel provided by our company**. It can be seen that the soft text resources on the pothos network platform are still very different. However, the portal of ordinary song skin**, generally released a ** of about 50-200 yuan**, can be released to a collection and good authority**.

Writing here, I believe everyone has a rough budget for the cost of advertorial promotion. In addition to the portal**, now the traffic and effect of self-promotion are also considerable, and when you are doing advertorial promotion, you can also choose to self-** to get a part of the mobile traffic**. For more advertorial promotion costs, and skills, welcome to visit the pothos advertorial publishing platform.

The cost of advertorial promotion mainly includes two parts: the cost of writing and publishing the advertorial. 1. Advertorial writingAdvertorial writing is usually charged by the number of words, and the types of manuscripts generally written include event publicity, character interviews, corporate brand introductions, etc., and the cost of writing ordinary manuscripts in about 1000 words is about 200 yuan, and in-depth professional manuscripts, according to the popularity and level of variety, there will be fluctuations, hundreds to thousands are possible.

Second, the cost of publishing soft articles is mainly calculated according to the release of the **, the general comprehensive portal needs about 200 Zhenghu, and the vertical industry ** is generally dozens to more than 100. Authoritative portals have relatively high requirements for manuscripts, and ** are also relatively high. As a cost-effective online brand communication channel, advertorial promotion achieves the effect of publicity by continuously outputting the latest brand trends and product information.

There are low and high levels of advertorial promotion, and there is a good publishing platform between 20-80 or so general user needs.

Some special publishing platforms, such as the homepage of the major mainstream ** of CCTV, are relatively high.

Like the push hand I cooperated, ** is very moderate.

From low-end to high-end, it covers tens of thousands of people**.

So if you want to make a more expensive mainstream **, or a cheaper news**, you can keep an eye on the mu.

Like Phoenix.com, I think Kai Burysen** is not expensive.

If the advertorial is promoted, it is generally free, for example, now many self-** platforms, you can publish your own advertorials, if you want to include it, you can publish it in some high-weight **. Qingwang will generally include it, such as Baijiahao Sohu.

Some big platforms want to send soft articles as the endorsement of the company's guess cherry words, Sui Zhengcong you need to pay.

Of course, you can also find someone to do professional things, and it can save time.