Endorsements need to be cautious, should celebrities be responsible for endorsing products?

Celebrity endorsements must be responsible for the product, so they need to be very cautious when endorsing. There are really a lot of products endorsed by celebrities, and the things they endorse are also varied and varied, but no matter what they endorse, they must try it before and be responsible for the product. It's also responsible for the fans who like them.

Because if there is any problem with the products they endorse in the future, the celebrity's reputation will also have problems, which will seriously break the trust of the celebrity among fans. Moreover, China's advertising law stipulates that if the recommendation and endorsement of celebrity experts and social celebrities are proved to be false advertisements, they shall be jointly and severally liable. <>

Advertising spokespersons making testimonials of goods and services in advertisements shall be based on facts, comply with relevant laws and administrative regulations, and must not make testimonials for goods they have not used or services they have not received. Therefore, celebrity endorsement products also need to bear legal responsibility, and they will definitely bear legal responsibility if there is a problem in the future. Recently, Wang Han endorsed a product design of 370,000 users and an amount of 231, I believe that many people know about this matter, know that this is an app, not purely a financial product, but a lending intermediary platform, many users are suffering losses here and can't find a place to hope that someone can be responsible for this matter.

Therefore, many users who have suffered losses have set their sights on Wang Han, the spokesperson of this app, and many people have asked him to come forward and be responsible. Wang Han is a senior host of Hunan Satellite TV, and the appearance of such a thing has also brought him a lot of controversy, especially affecting his image among fans. Sometimes people will believe this product because of what they like, because it is endorsed by their favorite idol, so they will buy it, but if there is a problem, it will definitely reduce the image of the idol among fans.

But then Wang Han responded, saying that he had ended the endorsement relationship with the platform in 2018, and would face the matter with the lawyer, and sincerely apologized to everyone. Although it was explained later, this matter still left a deep impression on fans, so celebrity endorsement products must have a special understanding of the product before they can endorse it. Also take responsibility for the products you endorse.

Need. As a public figure, celebrities have a large number of followers, so they need to be more selective about the products they endorse, otherwise they may cause damage to the rights and interests of consumers.

Of course, since you choose to endorse the product, then part of the reason why users choose this product is to trust this star, if you are not responsible at all, if there is a problem with the product, is your endorsement too casual?

Celebrities should not be held responsible for endorsing products. Although the star endorses a certain product, the production process of this product has nothing to do with the star, even if the product quality is problematic, it has nothing to do with the star.

Celebrities are responsible for endorsing products, because consumers will buy because they are influenced by you, and you are partly responsible if something goes wrong.

Celebrities still need to be cautious when receiving endorsements, if there are any problems with the brands he endorses, these spokespersons will also be implicated, there are many celebrities with a good reputation, because there is a problem with the endorsement brand, so their own reputation has also been affected. Therefore, I think that as a celebrity, they still have to attach great importance to the brand they endorse, they need to do a background check to find out what the brand's products are like, so that they can be spokespersons and promote these products to consumers. Otherwise, they are deceiving consumers.

If there is any problem with this product, everyone will definitely blame the spokesperson. There are many celebrities who do not have any negative news, and they are criticized by some people for endorsing a certain product of poor quality. So I think a celebrity should still do a good job of investigating the background of these brands.

In this way, we can investigate all these endorsements clearly. In this way, we can explain it to consumers well. <>

The celebrity endorses the brand, and then the consumer will buy the brand if he trusts the star, because everyone trusts the star, so the star cannot live up to everyone's trust. Therefore, as a star with a good reputation, he must manage his image well, and he must not endorse some products with a lot of negative news, if he endorses such a product, his own reputation will collapse. As a celebrity, they should have a sense of social responsibility, and they should recommend some better products to consumers, which can benefit consumers.

It is absolutely impossible to infringe on the interests of consumers, and if it is to infringe on the interests of consumers, then this star will also be affected. <>

When a celebrity endorses a brand, it should not only look at the endorsement fee, but more importantly, whether the product is really easy to use. After knowing that it is easy to use and the quality is relatively good, it can be recommended to consumers.

Celebrity endorsement products have become a popular trend now, and many brands will invite some popular artists to endorse their products or brands in order to expand their popularity and increase the sales of their products. This is a mutually beneficial behavior for brands and artists, and after a lesser-known product is endorsed by a well-known artist, it can increase the sales of its own products, and many fans of the artist will compete to buy the product. Artists who are not very well-known will also increase the value of artists after endorsing high-luxury brands or some products with high national popularity.

Therefore, the endorsement product is well chosen, which is a win-win situation for the star and the brand. <>

But if there is a problem with either the star or the brand, then it is a very fatal blow to the other party. Therefore, in order to maintain their reputation, celebrities are generally very cautious when receiving endorsements. Although the endorsement fee of many brands is very high, if there is bad negative news on the brand side, it is very bad for the reputation and popularity of the star.

When celebrities receive endorsements, they must first pay attention to the quality of the brand and the product, because many fans buy the product because of their favorite stars, and if the quality or use feeling is not good, this is also an overdraft for the star's credit. Many fans feel that it is not easy to use after buying the product, and they will also have some bad emotions towards the stars who endorse them. For the brand and the product, if the product is not easy to use, there will definitely be no repeat customers.

The second is to understand the brand or product evaluation, because many brands have recently had problems with their political positions, resulting in many celebrities having to terminate their contracts, which is also a big loss, so celebrities must understand the background of the brand and the business philosophy behind it before receiving endorsements. If there is really no way to understand, you can indicate when signing the contract that if there is no way to continue the cooperation because of problems with the product or brand, you do not need to pay liquidated damages if you propose to terminate the contract.

What should be paid attention to is to see whether the brand is worthy of our endorsement, and also to see the overall publicity of the brand and the quality of the brand. It may be more cautious to take on endorsements after thinking about it clearly.

When docking endorsements, you need to pay attention to the reputation of the product and the safety of the product, as well as the relevant regulations for the two parties to sign the contract, and when receiving the endorsement, don't just look at the money, but also look at the quality of the product.

When celebrities receive endorsements, they must pay attention to whether the endorsement is consistent with what the merchant said, and whether the safety of the endorsement and the relevant qualification standards are complete, and when receiving the endorsement, they must negotiate with the merchant.

Pay attention to the reputation of the product, the quality of the product, when endorsing the product, you must check it in advance, do not accept advertisements at will.

The star should be responsible for Lu Sun, after all, he endorses this product, and many fans buy it because of the celebrity's endorsement, and they should have done a good job of quality control in advance. There are also brands that should be responsible, and they should be the most responsible for quality problems, and the quality control is not up to par.

I think there is a problem with the lack of products endorsed by celebrities, of course, the star should be responsible for Youluo, after all, he not only charged a high ** fee, but also gained a certain number of fans, so he should bear some responsibility for this matter?

I think celebrities should be responsible as spokespersons, as well as the person in charge of the product, and the manufacturer should be responsible.

Article 56 of the Advertising Law stipulates that where false advertisements for goods or services related to the lives and health of consumers cause harm to consumers, the advertising agents, advertisement publishers and advertising spokespersons shall be jointly and severally liable with the advertisers. Therefore, only products related to human life and health may need to be jointly and severally liable with advertisers.

Celebrity false endorsements violate the principle of good faith as stipulated in the Civil Law. Some celebrities help merchants promote products without experiencing the product in person for high advertising costs. In the end, those consumers who blindly believe in celebrities have become "lambs on the board".

Lao Liu analyzes the real interview questions of the public examination.

The current national situation is that if the celebrity advertises knowing that it is a fake, he will only be liable at this time, and if he does not know, he will not be responsible, but he can find the producer and the seller to take responsibility, and if there is an institutional guarantee, the guarantee agency will also be responsible.

It makes sense, they can't be allowed to go unpunished, but our laws are not perfect, and we can only rely on ** and the public to morally condemn them.

If you know that it is false, you must be responsible for knowingly committing it, otherwise, you will not be responsible.

I think so. Because consumers choose to buy because they see your endorsement.

Brand spokesperson refers to the special personnel who provide information dissemination services for the profit-making or public welfare goals of the enterprise or organization. ”

The brand spokesperson is the most closely related to the brand, and the spokesperson is closely related to the brand's image, tonality, market and target group. In most cases, the image of a brand ambassador will appear in brand advertisements and major events.

Brand spokespersons are divided into regions, including global spokesperson, Asia-Pacific spokesperson, China spokesperson and other titles. <>

As a spokesperson, you should be responsible for the product failure.

If you want to belong to the celebrity and the endorsement company, what kind of legal relationship is it, according to the advertising contract in the "Advertising Law", the star should be the identity of the first person. Then, if something goes wrong with the product, the star should be held responsible. As the spokesperson of the product, it is necessary to perform the constraints in the contract and the legal relationship of the matter, that is, to be bound by the Advertising Law.

The star is under a ** contractAt the same time, the first matters must be subject to mandatory regulations, and the "Advertising Law" requires that advertisements should be true and moderate, so the first person should do as required.

The key factors to consider when choosing a brand ambassador depend on the positioning of the brand or product and the target customer base, and the fit with the brand ambassador's advocates (fans). The task of the spokesperson is usuallyThere are two kinds: one is product endorsement, the other is brand endorsement, the key choice of product endorsement is that the brand spokesperson must be the user of the brand or the spokesperson of the target customer group, for example, cosmetics focus on choosing entertainment stars to show their product power, while sporting goods usually choose sports stars to express their high association with sports; The most important thing for a brand spokesperson is the consistency between the core values and concepts of the brand, and the personal brand image, temperament and value identity of the spokesperson.

Of course, this is a must. When endorsing, it is necessary to understand whether the product is qualified to avoid legal liability.

According to the notice of the State Administration for Industry and Commerce, brand spokespersons need to be responsible for their own endorsed products. To a certain extent, it has stifled the phenomenon of celebrities endorsing fake and shoddy products for money!

Charge. Brand spokesperson is a broad concept, and in general, it refers to special personnel who provide information dissemination services for the profit or public welfare goals of an enterprise or organization.

Of course, I have to endorse, many celebrities just endorse products that do not affect themselves. For example, Guo Degang.

Of course you do, isn't it true that the spokesperson doesn't care about anything after receiving the money himself? Many people will buy this product because of the brand spokesperson, so I think the spokesperson needs to be responsible for the product he endorses.

Brand spokespersons should also have a minimum of professional ethics, and should understand the brand before endorsement.

This thing is audible and heavy, and the products you endorse will experience your own image, so there is a little bit, not that being responsible has an impact on your business name.