Will you go on a spending spree because of celebrity endorsements?

No, just buy what you need.

Yes, L'Occitane, L'Oreal I use, Coke, thermos son use, and then go to KFC together on the weekend!

Yes, because of Zhang Yunlei he is worth it.

There will be more inclinant firefighting, but not crazy. For example, if you need to buy skin care products, you will choose an idol endorsement, go to KFC instead of McDonald's, drink Coke instead of Fanta, etc. Anyway, you have to buy and use, so it's better to choose one with a poster to buy Zhu Yilong's future is promising.

No, I never look at which celebrity the endorsement is, I only buy what I need.

I'd love to have it, but the strength doesn't allow it.

No, it's always been sensible.

Of course not, if they endorse some luxury goods, they can't afford to buy them, do they have to slap their faces and become fat?

Will consume, but will not blindly, buy what you need.

No, I would buy endorsements from my favorite actors, but not for the sake of buying. And you only buy it when you need it. Anyway, I have to use it myself, and by the way, I support idols.

I won't go crazy with consumption, but I will also support it appropriately, and I will definitely buy it if I need it, and I won't consider other brands.

I'm sure not, although I like celebrities, but what they endorse is another matter, the most important thing is that I don't have a lot of money, and the things endorsed by celebrities are more expensive, so I can't afford it.

I won't, I'm still very rational in my consumption, and I will choose to buy if necessary.

No, as much as I like this star, I know exactly where my life is. You must chase the stars sensibly.

No, to be honest, it is not as reliable to look at celebrity endorsements as small commodities of life pushed by Internet celebrities, and now the consumption of people is becoming more and more rational, only those who are really not bad for money, and the places where they talk about pomp and circumstance will buy brand products, and ordinary people who live at home rarely buy a certain product because of a celebrity endorsement, and there are also individual phenomena, or they are suspected of pyramid schemes.

No, no matter how much I like the celebrities, I will consume the advertisements they endorse rationally, and the purpose of my consumption is: only buy what I need.

As a middle-aged person, my consumption is quite rational, and I will not go crazy because of celebrity endorsements.

Now looking for obvious endorsements, just to consolidate the awareness of the market. It's not because of who endorses a new product, everyone will buy like crazy. Now everyone only believes that seeing is believing, and the effect and *** are really good.

Personally, I think that if it's not the current celebrity endorsement brand, consumers won't pay for it. Instead, consumers will not pay for celebrity endorsements that do not meet the product attributes.

A celebrity endorses more than 10 products at the same time, and each product is not related. For example, Cecilia Cheung has also endorsed the world's xx motorcycle, children's milk powder, and jewelry. Once I went on a business trip to a fourth-tier city, I found that she also endorsed a large furniture city and an anti-theft door!

For a while, I felt very surprised + extremely disgusted.

Merchants find celebrities to endorse too many times, and people will naturally feel numb and even resist. So now in fact, this star effect is not as serious as before.

Personally, I think there are too many celebrities now, all kinds of celebrities, even if we use celebrities to endorse the brand, but we may not be able to believe that the brand's things are good, unlike in the past, it seemed that there were only a few stars around us, and we all liked them very much, but then this is not the case now, there are too many celebrity endorsements, so we sometimes can't go to school, is it good? And now even if it's something endorsed by a celebrity, I don't have an idea, I don't want it for you, we will think about letting celebrities endorse things, and the endorsement fee must be deducted in the commodity, so he will not add it to be high, but they are pastures, and it is impossible to say that it is impossible, so even if it is a celebrity endorsement now, it may consider whether to buy it, and it is not as influential as before.

Celebrity endorsement products are a common thing, because it is good for celebrities and manufacturers, and the impact on consumers depends on whether you can treat the product hospitable, and some people will buy those products that are not very good because they like a certain star!

The role of celebrity endorsement is to build momentum for the product, enhance the brand value, and show the strength of the enterprise, and the so-called star effect is also like this. And most fans will consume because of idol endorsements.

Let's take a look at the successful cases of celebrity endorsements in the past two years: vivo celebrity endorsements: Let's ask ourselves, when did we know about the vivo brand?

I believe that many users, like me, know about this young mobile phone brand through variety shows and celebrity endorsements? Now, let's take a look at vivo's celebrity endorsement route: Korean stars invited from x6, Choi Siwon, Song Joong Ki, to domestic recognized handsome star Peng Yuyan, etc., plus sponsorship of various David TV comprehensive programs, it can be said very responsibly that the circle of fans of celebrity endorsement is proper.

If consumers like that star, they will blindly buy that product, no matter how high the ** is, how poor the quality is, consumers will buy it. These are the influences of celebrity endorsements.

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The impact of celebrity endorsement on consumers can increase consumers' favorability towards the brand, thereby increasing the credibility of the brand and improving the popularity and sales performance of the product. 1. Advantages of celebrity advertising: At present, celebrity advertising mainly has the following significant advantages:

1. Shift the audience's attention to celebrities to the product, and improve product attention and popularity: From the current point of view, the role of celebrity advertising in the promotion of products is one of its most important functions. Celebrities attract the attention of the audience through their own wide popularity, and use the psychology of people to like celebrities, worship celebrities, and imitate celebrities to attract advertising audiences.

2. Use the audience's love for celebrities, let consumers love the house and Wu, and increase the preference of the brand: Many consumers choose the product because of their love for the celebrity who endorses it, which is another important role of celebrity advertising, affecting consumers' concepts and behaviors. 3. Strengthen the brand image through the image charm of celebrities, thereby effectively increasing the credibility and reputation of the brand

Due to the special status of celebrities and their affluent living standards, their daily necessities are naturally defined as high-end consumer goods, which has a high degree of credibility and prestige for the products. 2. Disadvantages of celebrity advertising: 1. Because celebrities have a high eye-catching rate, they often distract people's attention from advertising products and are easy to dominate

The survey results found that 82% of celebrity advertisements remembered the image of the celebrity, 49% remembered the brand name of the product, and 45% remembered the image of the product incorrectly or confused. The data shows that consumers are more likely to remember the personal image of celebrities and ignore the product itself. 2. If the celebrity does not have any intrinsic or obvious connection with the advertising product, it will form a far-fetched and untrustworthy feeling:

Some companies often find some celebrity endorsements that have nothing to do with them, which makes celebrity advertising less credible and influential. 3. The bad image of celebrities affects enterprises: the personal image of celebrities is uneven, and once their social reputation is bad, it may affect products, so it is very important for businesses to choose the right celebrity, otherwise there may be hidden dangers.

Silk's desire to consume will be greater, and there will usually be various idol support clubs, and then a bunch of fans will pay for the idols. What is celebrating an idol's birthday, etc., in the eyes of normal people, this behavior is a bit brain-dead, but the loyalty of this kind of fans is very high. The sales of related products around their idols are generally very high, and the number of millions or tens of millions of fans is enough to form a huge consumer market.

Consumers tend to think that following celebritiesFootsteps, buying the products they endorse is the support of their idols, and they can get as close to their idols as possible. At the same time, consumptionThey believe that celebrities are at the forefront of fashion and are leading the trend in their gestures, so the brand of their favorite celebrity endorsement is more attractive and easier to guide college students to consume behavior.

One is that this product is really good and worth buying. The second is to support your favorite stars, which I think is a happy behavior. The third is that they are indeed quite rich, and they are not bad for money.

The psychology of following the trend has always existed among fans, and fans of a certain celebrity often gossip about celebrity-related news in the group, including products endorsed by celebrities.

People's herd mentality, and people have a sense of identity with familiar things, and advertisements use the fame and credibility of celebrities to make people believe what advertisements say.

It should be a psychology of choosing to believe, thinking that the products used by celebrities will be the best products, so I believe in the quality of the products.

It should be that you believe in your idols, and you think that the things you use for your idols must be better, but many people don't know that celebrities don't use what they endorse at all.

It's a kind of trust in idols, and I think the products endorsed by idols are good.

Seeking new psychology. When buying goods, the pursuit of new products, new colors, ** style, that is, the pursuit of popular and fashionable goods. Although this type of commodity** is generally on the high side.

Its practical value is not much better than the old product, but because people pursue a fresh, trendy feeling of this kind of novelty, so the new product is often more popular.