Sentimental price increase! A bottle of 8 yuan in the Arctic Ocean, the taste has been the same fo

A bottle of "8 yuan" in the Arctic Ocean, the taste has been the same for ten years, I think not only feelings, but also the flavors sold, and the price increase will also be supported!

It's not so much that the taste of the Arctic Ocean has been the same for ten years, but that the love for the things I liked as a child has been the same for ten years. This is feelings, and it has nothing to do with the quality and value of the thing itself.

The taste is indeed the same for 10 years, which is actually just an inner feeling, and companies can make a lot of profits.

There are also many old brands that rely on selling feelings, because things are getting faster now, and some people are willing to spend money to buy old things in order to be nostalgic for the past.

I don't think it's so expensive, and if it's for the sake of feelings, it should be reduced rather than raised.

The Arctic Ocean costs 8 yuan a bottle, which is indeed a few dollars more expensive than ordinary drinks. But now drinks are not cheap, a cup of milk tea costs several yuan, as a business also has to make money, you can't rely on feelings to support yourself.

Look at what feelings, the Arctic Ocean is really not necessary to drink this kind of substitutable, like some unique.

Second, what has special significance to yourself and is irreplaceable is expensive, but after leaving the Arctic Ocean, I won't feel too much.

A famous brand with a history of 100 years, "Tianjin Goubuli", saw him get up from a tall building, entertain guests, and then collapsed. The decline of Goubuli is due to the loss of the ** close to people due to taking the high-end route, no innovation and no change. Now, another national beverage brand, Arctic Ocean, has quietly raised its price.

The epidemic in Beijing is gradually overBut ordinary people in Beijing have found that restaurants and supermarkets in the Arctic Ocean have reached 8 yuan a bottle. Six months ago, I remember still being 5 or 6 yuan a bottle. Now, 8 yuan a bottle really makes it difficult for many ordinary people to consume.

Is it so expensive?

Founded in 1936, Arctic Ocean Soda has a history of more than 80 years and is widely known in Beijing, Tianjin and other surrounding areas. However, with the development of the beverage industry, the market share of the Arctic Ocean is getting smaller and smallerSo much so that many small supermarkets in Beijing can't buy it, but the Arctic Ocean ** all the way**. Frankly, drinking Arctic Ocean soda is a feeling.

How high-end are glass bottles and color flavors? World-famous beverage brands, such as Coca-Cola, Fanta, Sprite, etc. They are lowered**, have a wide variety, and create drinks with a variety of flavors and recipes.

In contrast, the Arctic Ocean has remained unchanged for a decade.

It wasn't until 2007 that a domestic company took back the Arctic Ocean brand from PepsiCo, but it put in countless efforts to build new factories, teams, and markets. However, hard work paid off, and the new team at Arctic Ocean Soda brought the old beverage brand back with a strong comeback through science and technology, and excellent publicity, which also evoked memories for countless people. In the past few years, the annual sales of soda ash in the Arctic Ocean exceeded 600 million yuan, and in order to meet the needs of the world, the production capacity of the Arctic Ocean continued to expand.

It chooses to continuously increase the ** of the Arctic Ocean to obtain maximum profits, but the unit price of 8 yuan also makes it lose its intimacy with people and become a drink with selling points. A bottle of Sprite Coke represents the public's demand, and you would be hard-pressed to describe it in other words than the feeling of buying the Arctic Ocean for $8. After all, it's small and expensive.

This will lose a lot of customers, which is equivalent to digging your own grave. The Arctic Ocean is a domestic carbonated drink, the beverage market is fiercely competitive, Pepsi, Fanta, Sprite are 3 yuan a bottle, 8 yuan of the Arctic Ocean no one drinks, consumers will not pay for feelings.

Arctic Ocean soda has a history of more than 80 years, and even though the market share of Arctic Ocean is small, its ** is still high. The reason why the Arctic Ocean is selling at a higher price is feelings, and what is sold is the history of the older generation, so there is no innovation in order to inherit history, not to be immutable and stubborn.

8 yuan Arctic Ocean, the taste is not innovative, it is the original taste, but it has been turned over several times, the amount is small and expensive, take the high-end route of feelings, it is bound to lose its market value, and 2 pieces of 5 Coke Sprite can be recognized by the public.

In fact, there is nothing innovative in this, and many companies will use their feelings to make money.

A famous brand with a history of 100 years, "Tianjin Goubuli", can see its development, and then you can also see it fall. The decline of Goubuli is due to the deliberate high-end route, and it has lost its best advantage, and there is no innovation and no change. Now, another national beverage brand, "Arctic Ocean", has also quietly raised prices.

Recently, we found that the Arctic Ocean has reached 8 yuan a bottle. A few months ago, it was still 5 or 6 yuan a bottle. Now, 8 yuan a bottle really makes it difficult for many ordinary people to consume.

The Arctic Ocean has a history of more than 80 years and is widely known in the surrounding areas such as Beijing, Tianjin and Hebei. However, with the development of the beverage industry, the market share of the Arctic Ocean has been decreasing, so much so that many small supermarkets have lost sight of it, but the ** of the Arctic Ocean ** is all the way**.

Frankly, drinking the Arctic Ocean is a feeling. Glass bottles and pigment flavors are not much high-end, the world-famous beverage brand Coca-Cola, etc., they have lowered **, enriched the variety, and created a variety of flavors and recipes. In contrast, the Arctic Ocean has remained unchanged for a decade.

Thanks to the illustrious history of the Arctic Ocean, this soda would have been deeply rooted in previous years. Drinking it now is more like a feeling. In the eighties of the last century, the annual production of the Arctic Ocean reached 10 million dozen. <>

At the beginning of the 21st century, the Arctic Ocean was once out of production and was hidden in the snow for more than ten years. The old Arctic Ocean team was disbanded and the production line was closed. It wasn't until a few years later that a domestic company recaptured the Arctic Ocean brand, but countless efforts were made to build a new factory and team.

A bottle of Sprite Coke for three yuan represents the needs of the public, but 8 yuan to buy the Arctic Ocean can only be feelings. Ignoring buns is a lesson, there is no innovation, just selling feelings. It's hard to say how far this line of thinking can go. <>

For these national brands, such as Goubuli Bun and Arctic Ocean, can continuous price increases become the cornerstone of development? Is it really the right decision to lose the market and the average consumer? Let's wait and see.

The price of the Arctic Ocean is sold for eight yuan a bottle, this**I think it's a bit high, compared to many drinks of the same type, it is already a relatively expensive drink, and it is indeed a bit unacceptable compared with before.

I can't accept it, this ** is too expensive, and it's completely different from usual.

I think it should sell 801 bottles to benchmark with Moutai.