With the arrival of strict management, can the pit of Internet celebrities bring goods be filled l

On October 17, Yang Hongcan (director of the Law Enforcement and Inspection Bureau of the State Administration for Market Regulation) pointed out that the State Administration for Market Regulation pays great attention to online Internet celebrity information, and brings goods through the Internet, e-commerce platforms, social **, TV shopping programs and other channels, which will bring into the attention of regulators

Internet celebrities bring goods, because of the advantages of low threshold and high returns, so many merchants have expressed their love and support. However, problems such as false propaganda to deceive consumers into buying inferior products, and live broadcast data fraud to deceive merchants into giving more advertising fees have emerged. You will find that the things you buy from the Internet celebrity are not as good and magical as she said, so you have been deceived, and the supervision of this aspect has always been relatively weak.

Industry insiders pointed out that although there are various problems with online red goods, it is the general trend to promote the growth of e-commerce through Internet celebrity signing。Many merchants choose to promote online red goods, and some fans sometimes just like the image of the Internet celebrity, so they rush to buy their favorite Internet celebrities, and they don't care so much about the quality of the product.

This is a long-term process that needs to be more strictly controlled, and the pit of Internet celebrities bringing goods is not so easy to fill. Quality and quantity cannot be achieved by "consciously" aloneAfter all, it is impossible to implement every detail, and the buyer must have his own judgment ability, and do not believe what others say, which requires the joint efforts of many parties!

There will always be a day when Internet celebrities will only be short-lived, and new professions will emerge.

It should be better, and it will have a controlling effect on poor quality goods.

No, after all, the number of people in the regulatory department is limited.

Internet celebrities will also strictly control their own products, after all, if things are not good, they will also damage their character.

You said that if you bring good things, forget it, bring everything, it's time to take care of it.

Shopping through online live broadcast has gradually become an important shopping method for young people, and some businesses have also taken a fancy to the ability of anchors and celebrities to bring goods, and invite anchors and even celebrities to carry out live broadcasts of their own goods through cooperation and other means.

In the case where the anchor is directly engaged in the anchor activities by the employees of the merchant or the operator, in this case, since the anchor is an employee of the merchant itself and there is a labor relationship with the merchant, the live broadcast shall be an act of performing duties, and if a dispute arises due to product quality problems, the corresponding legal liability shall be borne by the merchant itself.

If the anchor of the coarse spike fruit brings goods for the live broadcast of his own products, the anchor is both the operator of the goods and the seller, and when there is a problem with the product quality, the anchor shall bear the corresponding legal responsibility for the product quality in accordance with the law.

At present, there is often another situation that often causes heated discussions on the Internet, that is, Internet celebrities and celebrities serve as anchors to promote the products of merchants and increase the sales of goods through their own influence.

In this case, according to Article 2 of the Advertising Law of the People's Republic of China, an advertising spokesperson refers to a natural person, legal person or other organization other than the advertiser who recommends or certifies goods and services in his or her own name or image in an advertisement. At this time, the identity of the anchor of Yanbu is easy to be identified as the advertising spokesperson.

According to Article 56 of the "Advertising Law of the People's Republic of China", "where false advertisements for goods or services related to the lives and health of consumers cause harm to consumers, the advertising agents, advertisement publishers, and advertising spokespersons shall bear joint and several liability with the advertisers." Where false advertisements for goods or services other than those provided for in the preceding paragraph cause harm to consumers, their advertising agents, advertisement publishers, or advertising spokespersons shall bear joint and several liability with the advertisers if they clearly know or should know that the advertisements are false, but still design, produce, **, publish, or make recommendations or proofs.

If the anchor is identified as an advertising spokesperson during the live broadcast, he shall be jointly and severally liable once the products he recommends have quality problems.

The quality of the goods with goods is related to the anchor. As anchors, they play an important role in sales and promotion by promoting and promoting products to the audience through live broadcasts and other channels. Therefore, the anchor should fully understand and inspect the goods to ensure the quality and authenticity of the goods, if the anchor deliberately promotes low-quality, untrue products in order to achieve the sales target, or does not care about the quality and authenticity of the goods, it will have a negative impact on consumers.

Consumers will be disappointed and dissatisfied with the low-quality or inauthentic products they buy, and their trust in the anchor will also be reduced, and even resistance will occur.

Therefore, anchors should maintain integrity and professionalism when promoting and promoting goods with goods, inspect and evaluate the quality and authenticity of the goods, and avoid promoting and demolishing low-quality or untrue products. At the same time, the anchor should also respond to consumers' feedback and questions in a timely manner and provide satisfactory services to consumers. In this way, we can establish the trust of consumers and increase the effect of product sales and promotion.

With the popularization of the network and the development of network technology, the network has now entered thousands of households.

We use the web every day. The Internet not only makes our lives more colorful, but also brings people closer together. Even nowadays there are a lot of people promoting their products online, and we often see some influencers who will promote some of their local delicacies online.

Most of these Internet celebrity delicacies are very, and the people** are generally relatively moderate.

Therefore, a lot of Internet celebrity food is generally very suitable for us ordinary people to enjoy. This will allow us to taste the local food of each place, but there are also some Internet celebrity foods, which are ridiculously expensive.

For example, we once saw an Internet celebrity bring goods and say that her Internet celebrity food is pure natural and does not have any pollution. And it is very rare, so he said that rare things are expensive. Therefore, her Internet celebrity food** is very expensive, some of them cost hundreds of yuan a gram, or even thousands of yuan, which is really expensive for ordinary people.

Such expensive food will certainly not be supported by too many people.

So we still hope that those Internet celebrities should try to choose some foods that everyone can accept when they are in the first place to eat, because this can not only bring very rich benefits to Internet celebrities, but more importantly, these Internet celebrity foods also give us ordinary people. Bringing more good food can also enrich the lives of each of us.