How to write a newsletter, how to write a good newsletter

You're not here to ask questions

A friend asked me how to write a good newsletter.

I simply replied to her: the first thing about the newsletter is authenticity and timeliness. It is written quickly, and the manuscript must be seen quickly, otherwise it will be daylily, and it will be cold before it can be reported!

This is just my one-sided view. For those of you who do newsletter reporting, I'm just scratching the surface.

If you want to write a good news report, you can't learn much in it. Here are mainly essays, essays, and essays. There are no articles like news, newsletters.

If you want to write a good newsletter, you need to read more newspapers and read more newspapers and magazines. Absorb the essence and learn how to write a newsletter.

More than 20 years ago, I worked as a newsletter reporter and wrote newsletters for prefectural and county newspapers. He is a special correspondent of a county-level newspaper and has published a large number of news and communication works.

Therefore, for that Jane's consultation, I can still give her some writing questions.

Newsletter reports, and essays, are written in a completely different way.

First of all, it must be true, truth is the soul of a newsletter, without real people and things, it is nothing.

The second is timeliness, which is speed. Race against time to grab a press release, as soon as the news event happens, you must write it as soon as possible, and after the news time, the best thing you write is also in vain.

The third is to see the manuscript, which is the manuscript you write, and you should send it to the newspaper as soon as possible, so that the newspaper can publish the newspaper as soon as possible, which is the speed of grabbing news.

In addition to the above three points, of course, there are other ways to write newsletters, which will not be mentioned here, there are professional books to refer to, and reporters from newspapers and magazines are good teachers.

I'm just going to talk about it briefly in this article, based on my experience in writing newsletters.

I don't write newsletters or anything like that, I'm just publishing it as an essay on the platform.

Turnip and cabbage, each with its own love.

More than 100 years have passed, and the history of human communication is still evolving. Starting with two cans and a rope, humans are exploring how to use tools for remote communication, telegraph, dial pad, buttons, cell phones, text messages, voip, freeeim. Communication increases the distance between people and maximizes the goal of a "global village".

Let's follow me to see the writing skills of newsletter reports, who knows slowly? Hope it helps.

Newsletter is the "heavy" of news writing, it is the "important article" of news, and it is also the "touchstone" to measure the level of writing that a reporter and correspondent is in. Whether or not a reporter can write a newsletter and whether he or she writes it well is an important basis for whether a reporter or correspondent is qualified and successful in news writing. Otherwise, it is the "newsletter expert" that people despise.

Today, I would like to share with my friends three questions:

The first is the concept, characteristics and types of communication, so that everyone knows the general concepts and knowledge of communication, and follows them when writing, so as not to make the "four dislikes".

The second is the writing method of the newsletter, so that everyone knows how to refine the theme of the newsletter, how to arrange the structure, how to express the language, and what are the writing rules of the characters, events, work and style of the newsletter.

The third is the skills of writing electricity communication. I will share my own writing and experience with you "Communication Writing Skills 12345".

1. The concept, characteristics and types of communication.

1. The concept of communication.

Newsletter is a genre of journalism that reports news facts in more detail and depth than news. It is a form of news reporting that uses various techniques such as narration, description, lyricism, and discussion to concretely and vividly reflect news events or typical characters.

There is no "newsletter" in the Western media, and their "news articles" (also known as special articles), that is, "news that is more detailed than news", are similar to our newsletters.

2. Communication and news belong to the same news body, but there are several differences:

1. From the perspective of capacity, the communication capacity is large, the facts are detailed, and the length is generally long; The size of the message is relatively small, the facts are summarized, and the length is generally short.

2. From the perspective of the reporting object, the selection of communication materials is relatively strict, and the selection of news materials is wide.

3. From the structural point of view, the communication is flexible and changeable, while the message is relatively stable and early acceptance.

4. From the point of view of expression, communication is mainly narration, and the expression is more flexible and free, while news is mainly narration.

5. From the perspective of reporting timeliness, communication is not as fast as news.

How to write a newsletter:

1. Newsletters are often used to read or send news on radio stations, so it is necessary to be close to these two aspects.

2. The title of the newsletter is generally "What things are successfully completed in what place on a certain day of a month every year", and there should be no "temporal phrases or words" in the title.

3. The link under the title should be written on an exclusive line: "Correspondent: XX".

4. The first sentence of the first paragraph of the text is written: "On a certain day, in a certain year, in a certain month, what things were successfully completed in what place", and then write the "main figures" who attended the meeting, and then write "the activity process".