What is an SEO optimization strategy and what is SEO optimization

Why SEO?

The purpose of SEO:

Flow rate. SEO Approach:

On-page SEO:

Fundamentals of SEO: Understanding and applying web-compliant page structures;

SEO page selection: the home page, information list page (related aggregation page), final page, etc. are suitable for optimization, such as the first page of recruitment**, the list page of a certain category, the company page, and the job page are all pages that are focused on optimization;

SEO Internal Linking Strategy: Avoid a single-level top-down link structure and should be a meshed link structure. In practice, you can consider that the keywords of the article are linked to the relevant list, or the classification of the information is linked to the category list, etc., internal links are not only SEO, but also a kind of information navigation, don't be too deliberate;

Long-tail keywords: For example, keywords with structural characteristics such as "Guangzhou Fashion Designer Recruitment" (region + job title + recruitment) and "Romon ** Guangzhou Branch Recruitment" (company name + recruitment), long-tail keywords are widely distributed and the single hit rate is low, but this tail is very long, the number of words is large, and the overall hit rate is very high. This point needs to look at the information characteristics of the **, like the news ** does not have such typical characteristics;

Keyword layout: pay great attention to the frequency of keywords, and reasonably lay out the keywords that need to be optimized in the page, according to my experience, it can be about 10, of course, there are suggestions at about 6%, you can use tools to see, the header of each block and the title description of other elements are objects that can be considered, and the quality of visible text is better than that of invisible text;

Observe the words highlighted by the search engine in the search results, the highlighted words are not necessarily the search words, but may be the words that have been combined by the search engine, which means that they are the user's search characteristics.

category drag-link, product mitsubishi-galant- drag-link-lhd-ma-151985--pid1763, etc., you can include keywords in the title; But many Chinese information is not very convenient to set up in the link address, such as company 1023, job 98678 is very simple and clear, which is also very good. No problem with dynamic addresses? It would be nice to have fewer parameters.

Off-page SEO:

Off-site links: There is a principle that can refer to "what people call you, you are what you are", so the choice of link text is very important, and this principle is widely used in text selection, as well as various prompts, in order to add votes to the target URL;

Keyword strategy: It includes keyword selection, keyword distribution, how to mine long-tail keywords, and so on.

Internal links: What form does the homepage and content page use to build an interconnected external link strategy: how to establish links with other relevant ** How to get links with high PR values.

SEO optimization work is not only done after the construction work is completed, but in the early stage of development, the overall search engine optimization structure should be taken into account, so as to help you be more suitable for the attention of search spiders.

It is a combat policy drawn up for a keyword when it is ranked in the later stage. Different keywords have different optimization schemes, and you search for Ju Rui Zhisheng on this** There is a lot of SEO knowledge on it that others don't have.

3. Title and meta tag strategy.

4. Structure, label (h, b, alt) strategy.

5. Content strategy.

6. Link strategy (internal link, external link).

7. Server stability strategy.

1. SEO is the English abbreviation for search engine optimization. It refers to the internal and external adjustment and optimization of the search engine on the basis of understanding the natural ranking mechanism of the search engine, improving the natural ranking of keywords in the search engine, and getting more traffic, so as to achieve the expected goal of sales and brand building.