Please understand the cosmetics industry, whether the makeup industry is good or not

I may understand a little bit of the landlord's meaning, do you want to invest in cosmetics counters**? First of all, I want to tell you that the famous brands in the cosmetics industry are not very profitable as people imagine, and they are very difficult to do, and sometimes they are not even as good as the return on buying government bonds

When foreign cosmetics brands enter the Chinese mainland market, there are now two models: usually according to the two daily chemical giants called the Procter & Gamble model and the L'Oreal model

Procter & Gamble model is: manufacturers - domestic general ** - provincial ** business - county ** business - retailer, this model can go through circulation wholesale such as: all brands of Procter & Gamble (except SK II), Ponzi, Johnson & Johnson, etc

The L'Oreal model is: the domestic general **-** merchant (set up its own counter) or the domestic general ** set up its own counter Generally, expensive brands operate in this way, such as: most of L'Oreal's brands, Shiseido's brands, Chanel, Amore's brands, etc

As for whether you can ** multiple brands? As long as you have the strength, you can, but the vast majority of international brands are not willing to trade with several similar brands

Cosmetics in Shanghai, Hong Kong, and France are all different.

In the case of Chanel, the quality in France is definitely better than in Hong Kong and Shanghai.

Therefore, it is recommended that if you have the opportunity to buy it abroad, do not buy cosmetics sold through distribution in China.

At all levels of ** business (national and, provincial and, local and, etc.), generally can be more than one brand, but some foreign brands will require only one, so you must be optimistic when signing the contract, it is recommended that you find a lawyer to look at it when you sign the contract, the fee will not be very high

As far as I know, the counters of big foreign brands are generally like this:

Manufacturer: General Merchant, Distributor, Retailer.

For example, Japan's DHC is distributed by Shanghai's Diecuishi as the general distribution in the mainland, and then distributed all over the country. However, if you really do the total ** of a big brand, it is estimated that the silver for this item is enough to eat. Just look at the price difference between DHC mainland and Japan.

Major listed companies in the industry:Shanghai Jahwa (600315), Marubeni (603983), Bethany (300740), Bloomage Biotech (688363), etc.

the size of the global cosmetics market; Global Cosmetic Product Mix; Global cosmetics trends.

——The development of the global cosmetics industry is divided into four stages

The development of global cosmetics is mainly driven by the evolution of technology and consumer skin care concepts, and has experienced the petrochemical industry, large-scale natural extraction and separation technology, free radical theory, and the change of the concept of burden, which can be divided into four eras: mineral oil, natural ingredients, antioxidants, and zero burden.

——In 2022, the global cosmetics market will exceed 560 billion US dollars

From 2010 to 2015, the global economic slowdown led to a significant decline in the growth rate of the cosmetics market, and even negative growth in 2015, due to the sluggish demand in the euro area and the severe decline in the South American economy. After 2016, the global cosmetics market ushered in the bottom**, reversing the previous development trend. In 2020, affected by the epidemic, the global cosmetics market size contracted and the market growth declined, but the overall market size still remained above 480 billion US dollars, exceeding the market size of the same period in 2017.

From 2021 to 2022, the global cosmetics market will rebound rapidly, and the global cosmetics market will reach its largest value in nearly a decade in 2022, at 100 million US dollars.

——The proportion of sales of skin care products has always ranked first

From 2011 to 2022, the proportion of skin care product sales has always remained the first, and the market size of skin care products in 2022 will be 100 million US dollars. Since 2014, the sales proportion of cleaning products has surpassed that of hair care and hair products, becoming the second largest product in sales, and its sales proportion will reach a peak in recent years in 2020, and its proportion will decline slightly in 2022, with a market size of 100 million US dollars.

- Skincare products will remain attractive

At present, the global cosmetics development trend mainly includes: skin care products have become popular, online sales have derived new competitive trends, and the Asia-Pacific market continues to remain attractive, which is analyzed in detail as follows

——The global cosmetics market is expected to reach $816 billion in 2028

In the current "beauty economy", everyone has a love for beauty, and more and more consumers are more willing to spend money on the road of "beauty". In addition, driven by the rapid development of e-commerce platforms, the future development potential of the cosmetics industry is huge, and the global cosmetics market is expected to reach US$816 billion by 2028.

Makeup is both a technique and an art. Makeup seems to have a kind of magic that attracts everyone. More and more people have the idea of learning makeup, not only because makeup itself can bring more beauty and self-confidence to everyone, but also because of the decent and rich characteristics of the profession of makeup artist.

First, the demand for makeup artists in the industry is increasing, and although it seems that there are a lot of makeup artists on the job now, but China's professional makeup training started late, many makeup artists have not undergone systematic and comprehensive training, and the basic skills are not solid, and now people pursue individuality and innovation, many makeup artists' innovation ability and artistic accomplishment are not strong, it is difficult to meet everyone's needs, let alone have better development, so as long as you master exquisite makeup technology, it is very competitive in the makeup industry. Second, there is no age limit for learning makeup, and mature women are more trustworthy, which makes age their advantage. So everyone is wondering "Is it too late to learn makeup?"

There is no need to worry too much about this matter, it is not easy to encounter a career that you like and can bring you rich remuneration, so you must act immediately if you like it.

Is it easy to learn professional makeup? This question arises from everyone's unfamiliarity with the makeup industry. Makeup technology is not difficult to say, it is not easy to say simple, the most important thing is that you need to go through your own perseverance and hard work.

And it is also crucial to choose a professional makeup school that suits you. Why has Baoji Weimei School become the first choice school for so many friends who want to learn makeup? This is inseparable from the school's strong faculty, strong comprehensive strength, and strict student school management, and it is precisely because of a complete talent training system of Weimei School that countless outstanding makeup artists have been cultivated, distributed in the north and south of the country, and have become the mainstay of the makeup industry.

The most important concern for students is whether they can learn real and practical makeup skills in school, and whether they will have an advantage in employment after graduation. The excellent teaching quality of Weimei School makes employers more favored by students who graduated from Weimei School, and the solid theoretical knowledge and practical ability of Weimei School graduates also enable graduates to get started and undertake important work as quickly as possible. This is a virtuous circle, the school lives up to its promise, students learn the most exquisite and practical makeup techniques, and the good development of students is the best reward for the school.

The makeup industry plays a vital role in beautifying the whole society and beautifying people's hearts, so engaging in the makeup industry is a very sacred cause, let us discover and create beauty together in this wonderful world.

The makeup industry is very good. If you want to learn professional makeup techniques, I recommend that you find a professional school to study.

If you're planning to work in the makeup industry, what do you need to pay attention to? Let's look down together, we all know that the makeup industry is becoming more and more popular with everyone, because we can find a confident and beautiful self through makeup, and everyone is becoming more and more enthusiastic about the topic of how to dress up. Therefore, the makeup artist industry is more and more popular with young people, and the demand for talents in this industry is relatively large, we can see that more and more young people choose the beauty industry when starting a business, in fact, for makeup artists, as long as you can continue to learn, continue to improve, after your efforts, you will be able to get a considerable income, there will be continuous customers to find you makeup.

First of all, as a makeup artist, we must pay attention to personal image, in the face of strangers can quickly improve their temperament and persuasive things is their own image, because your image in words and deeds represents your reliability, if as a makeup artist, you don't dress up every day, don't wear makeup, look like a sloppy ordinary person all day long, then it is difficult for customers to believe that you have the strength in the face of your image, so in order to make customers trust you, rest assured of you, I need to create a fashionable and temperamental image. <>

And also need to pay attention to hygiene issues, we know that the makeup artist's job is the makeup tools and their own real skills, the first thing customers see is your makeup box and makeup tools, if your makeup tools are particularly messy and not clean, this will make customers feel uncomfortable, and it is also easy for customers to have acne after makeup, ** allergies, so you must often clean your makeup tools, tidy up your makeup bag. <>

In fact, the most important thing is your technique, for a makeup artist, as long as you have excellent skills and good skills, customers like to let you put makeup on him, so that you can see a different self.

We should pay attention to understanding the ingredients of cosmetics, the effects of different cosmetics, the information of the industry, the resources of the purchase, and the different skin types, so as to be able to develop in this industry.

It is necessary to pay attention to the purchase channels of cosmetics, always pay attention to new products, find a partner to work together, everything is difficult at the beginning, we must persevere, and secondly, we must maintain our own ** state to be able to do the best product promotion.

First of all, it is necessary to understand some ingredients of cosmetics, to understand the sales content of cosmetics, and to understand the overall development of cosmetics industry.

It is necessary to have a basic understanding of professional knowledge, including the ingredients of some cosmetics, and to have a deep understanding of cosmetics, such as what cosmetics should be used by people who do **, and to record the ingredients of cosmetics by themselves.

Be sure to pay attention to the business license, pay attention to your understanding of cosmetics, the authenticity of cosmetics, the ingredients of cosmetics, and your own store.

1. Understand the consumption level and needs of customers.

As a qualified salesperson, we must understand the customer's consumption concept through the customer's speech and demeanor, and recommend the products that are more suitable for him through the customer's consumption concept and purchase needs. I still remember when I first started working as a salesperson, I didn't care about the customer's consumption level at all, I thought that as long as I entered the cosmetics store, I would sell you the best and the highest, so that I could be considered successful. Through several years of sales work, I really learned that this is not the case, even if the customer bought your ** cosmetics at that time, gave up the idea of wanting to buy low-priced cosmetics like Dabao, often when he returned home, he would feel too wasteful, too regretful, so that the next time he chooses to buy again, he will not enter your cosmetics store again anyway, this is the habit of customers.

Therefore, if we want to keep repeat customers, let cosmetics stores sell more products, and increase turnover, it is necessary to make sure that every customer can buy satisfactory products, of course, including reasonable and reliable product results.

2. Know the types and functions of cosmetics well.

A good cosmetics staff must be in charge of the performance of cosmetics, so that they can introduce customers to cosmetics that are more suitable for them. Of course, there are many customers who are allergic to certain cosmetics. Therefore, we want to give such customers a free chance to try cosmetics and tell them in detail about the ingredients of these cosmetics, allergic reactions, etc.

In short, to do a line of love, we must be as proficient as possible in this industry.

3. Explain patiently, carefully, and the service is warm and thoughtful.

When customers buy products, they will ask this and that, and there are even many questions that are irrelevant. However, as a professional salesperson, we must have enough patience, be careful, enthusiastic, and answer all questions, so that customers are satisfied with our service. In this way, the sales of products will be faster and more conducive to the development of the store.