Why do operators save phone bills and give away mobile phones for nothing?

Every school season and holidays, the mobile phone store will have a pre-deposit ** fee to send mobile phone activities, it looks very tempting, some even only save 300 yuan phone bill, you can give away a mobile phone worth more than 1000 yuan.

In many cases, the mobile phone given away is matched with the card, that is, if you want to use the mobile phone card of other operators, it will not be used at all, such as the mobile phone given by mobile, inserting a telecom card and a Unicom card can not be used.

And the mobile phone is specially customized by the operator in the mobile phone manufacturer, for example, the use of the mobile phone presented by the mobile company, the mobile phone is turned on with the words "China Mobile Communication" and so on, the mobile phone contains a very operator's own mobile phone application, and you can't delete it if you want to, it has been running in the background, not to mention the operation of the mobile phone, and it also consumes traffic.

And in order to compete with each other, operators have not only launched activities to give away mobile phones, but also attractive discounts such as free traffic** cards, which are indeed very convenient when starting to use, but once the contract period has passed, it is the consumer who finally discounts the money.

Because it can be earned back from the phone bill. If you send a good mobile phone, then the ** fee is more than 100 a month, and the contract is less than three years and more than two years. If you count 188 a month like this, it will be 2256 a year, and you can already buy a medium-grade mobile phone.

I used to remember that there were apples, but it would take three years to get about 6,78 or that. But if you buy an Apple mobile phone, it's 5288, and many people will say that isn't it more than a thousand to buy a mobile phone? Then I probably don't need that much phone bill.

It is equivalent to 500 a year, and the phone bill is not much for a few dozen yuan, but now there is a wireless network, what is the use of my traffic? Sometimes the basic cost is about the same. And most of the mobile phones that are given away now are 2,000 mobile phones, which is obviously a lot of money.

Secondly, my activity looks very tempting, in order to attract others to buy, it is possible that he used to use Unicom and is now attracted by my telecom activities, this is a user. To attract customers, in order to have a more sustainable income, communication companies are not the kind of money that makes money once and runs, it needs a long-term continuous stream of money.

There is no real pie in the sky, and there are two main reasons why operators save phone bills to send mobile phones:

Marketing strategy. Save phone bills to send mobile phones, the general value of the phone bill must be in the retail of mobile phones, and you need to sign a contract agreement to send mobile phones. That is to say, at least 12-36 months must use a certain gear**, the common ** is 198-398 months, or even higher.

Think about it, if you use a contract plan of **400 yuan for one month, use it for 24 months, how much is the total, 9600 yuan! With a consumption of nearly 10,000 yuan, I am afraid that there are more than dozens of mobile phones that can be bought.

The type of mobile phone. There are no more than two types of mobile phones, Apple and others. There were more Apple contract machines before, and since the domestic brand mobile phones came up, Apple's contract machines have been much less than before, and the domestic mobile phone stands out for a cost-effective one.

Take a contract plan that I once participated in, I remember that the minimum consumption was 90 at the time, and I gave Redmi Note4 (3+64G) version, and the contract plan was two years. Think about what the total consumption is in two years, 90*24=2160. The value of the mobile phone itself is 1199, and the difference between the two is less than 1000 yuan.

Some people will think that this is not worth it, the usual ** is 80 per month, and the requirement is at least 90, which is nothing more than 10 yuan per month, and 240 yuan in two years, so I accepted it.

To sum up, in fact, operators are not stupid, in order to maintain customer loyalty, they have to put more effort into marketing. Generally, users who participate in the pre-paid mobile phone have a minimum consumption, not arbitrary consumption. If you are spending more than 128 yuan a month, of course you can participate.

However, it should be noted that the card is bound for at least 12 months, otherwise the pre-deposited phone bill will not be refunded, which is also a contract requirement.

Now it's clear, the phone bill is refunded on a monthly basis, not a one-time return. If you don't bind your phone once that month or the minimum consumption doesn't meet the operator's requirements, the phone is still yours, and the pre-stored monthly phone bill is the operator's, which is equivalent to you spending money to buy. No, it is more appropriate to describe it as rental, because the lifespan of a mobile phone is only two years at most.

In the early years, this kind of activity was very popular, but in recent years, fewer and fewer people are willing to participate, because everyone gradually realizes that this seemingly very cost-effective "white gift" activity actually hides many routines.

Clause.

First, this is all a routine for operators to acquire users!

First of all, contract machines are inherently cheaper than bare metal. Those who buy mobile phones and send pre-stored phone bills are basically contract machines of the three major operators, simply put, you have to use the telecommunications service of the home after you buy it, and it cannot be easily replaced, which is equivalent to signing a usage agreement. With this agreement, you will only be able to use the services of this operator for a long time, and you will not be able to replace them at all!

Second, you feel more affordable, but it's the operators who really earn it!

There is no such thing as a free lunch. The purpose of the three major operators is very clear: to tie you up, and to tie you up in a high position.

The user bought a contract machine, and he had to promise to use a higher price** or guarantee the minimum consumption amount, and then these phone bills would be returned to you regularly every month to deduct, you said that you don't want to use so much and don't want to use such an expensive **, I'm sorry, you don't have a choice,** can only go up but not down!

Third, the implicit conditions and binding use of the contract machine make you unpleasant to use!

If you give you a mobile phone, you will die in the hands of the mobile company, and they will deduct the fee indiscriminately, and you will not know how much will be deducted indiscriminately if you give you the mobile phone.

If you have money to give away your mobile phone, you can prove that you have money to earn, and you can prove that you usually receive more.

It's all a routine pit for the common people absolutely