After Coca Cola paused advertising, who was most affected?

The most affected are the channel providers, because the profits of these people will be compressed.

The impact of media companies is relatively large, because the economy of media companies is to help companies carry out brand promotion, and companies as big as Coca-Cola suddenly suspend advertising, media companies will definitely have an impact.

After Coca-Cola suspended advertising, the biggest impact was definitely Coca-Cola, which would have a great impact on his marketing ability and diffusion heat, as well as his sales.

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The reason why Coca-Cola advertising audiences are not analyzed is due to the brand's extremely extensive and strong global popularity and brand influence, which is considered one of the most valuable brands in the world. In this case, Coca-Cola believes that no matter which audience the ad is targeted, it has achieved good results. As a result, the brand may not have conducted in-depth analysis and research on the advertising audience, but instead adopted a mass advertising strategy to expand the brand's reach through large-scale advertising.

In addition, Coca-Cola believes that the target audience for its products is very broad, including different groups of age, gender and occupation. As a result, they don't think it's worth the investment in ad audience analysis, preferring to invest these resources in other areas, such as ad creative, advertising**, etc., to improve ad effectiveness and brand awareness.

Reasons why Coca-Cola ad audiences don't analyze.

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The reason why Coca-Cola advertising audiences are not analyzed is due to the brand's extremely extensive and strong global popularity and brand influence, which is considered one of the most valuable brands in the world. In this case, Coca-Cola believes that no matter which audience the ad is targeted, it has achieved good results. As a result, the brand may not have conducted in-depth analysis and research on the advertising audience, but instead adopted a mass advertising strategy to expand the brand's reach through large-scale advertising.

In addition, Coca-Cola believes that the target audience for its products is very broad, including different groups of age, gender and occupation. As a result, they don't think it's worth investing in audience analysis, preferring to invest these resources in other areas, such as creative and advertising**, to improve effectiveness and brand awareness.

However, this strategy of not conducting an in-depth analysis of the ad audience can lead to a decrease in the effectiveness of the ad delivery, as different audiences respond to and accept the ad differently. If Coca-Cola can deeply understand the needs, interests and behaviors of different audience groups, and develop personalized advertising strategies for different audience groups, it will be able to achieve better advertising and brand promotion results.

Summary. Coca-Cola Company's different marketing advertisements for the past three years.

The so-called well-known companies, in fact, there are too many people who do not know or do not know.

The Coca-Cola Company was founded as early as 1886, and in 1992 the global sales exceeded 10 billion TEUs.

But eight years later, in 2000, you may know that maybe it was because of a poster put up in a supermarket, or maybe it was an advertisement on TV.

And that's where advertising comes in.

Popularity determines the lower limit of enterprise development, and recognition can determine the upper line of enterprise development.

For a company of Coca-Cola's magnitude, awareness is not the focus of today's advertising campaigns, but customer awareness of Coca-Cola is even more important.

Rather, it is to give Coca-Cola the ideology of people, and establish a distinctive brand image one after another to give the society a positive energy delivery, which is brand recognition.

The vast majority of products on the market do not have absolute irreplaceability.

As we all know, Pepsi and Coca-Cola have been competing for hundreds of years, and both sides are eyeing each other's market share.

Once Coca-Cola stops advertising, even this towering tree that has been nurtured for hundreds of years will be slowly eaten away by the benchmark companies in just a few years.

To sum up, no matter what time it is, advertising is a necessary condition for the development of enterprises.

As a global company, Coca-Cola faced the dilemma of balancing the strategic advantages and disadvantages of global and local advertising in global marketing. As can be seen from the materials provided in this case, Coca-Cola actually used the template advertising method to solve this problem. That is, to establish a global unified communication theme in the advertising campaign, such as emphasizing that Coca-Cola has a "thirst-quenching" product function and a social function that helps interpersonal communication; The specific ad performance can be modified according to the needs of each national market, such as granting regional managers the authority to manage and control the campaign, so that they can incorporate culturally appropriate elements into the campaign.

In addition, Coca-Cola has been able to achieve a unified global campaign and economies of scale by launching the same advertising campaign in multiple markets around the world for event marketing using global sporting events and other events.