Why are more and more people now shifting their attention from artists to agents?

In fact, the agent is more important than the artist.

The agent is a very important role, and many things about the star are decided by the agent.

I want to be the person next to the star and become a booster on his road to success.

It may be because the agent's responsibility is heavier, so he shifted his attention to him.

For many celebrities, they need to have more reliable people around them, and they also trust the people around them more, they want their families to have a better life, and they also want their families to be with them.

Many celebrities may want to give their families better jobs, and they will also get more income from their families through their own efforts. Many artists choose to let their family members be their agents, do you think it's good for artists to let their families take care of their personal careers? I think it's good, and there are three main reasons why I say that:

First, the family is more reliable.

In fact, in my opinion, I think it's better to let the family take care of the celebrity's personal career, because the family is more reliable and more trustworthy. Many celebrities trust their families more, and they also want their families to have a better life, if they can let their families take care of their personal careers, they can make the star's career better and better, and it can also make the star feel more at ease. <>

Second, the family is more able to think about the artist.

For the families of many celebrities, they are able to think about their families, and many celebrities can also make their families feel more at ease, if the family can take care of their personal careers, they can also make themselves more stable. emotionally, many times the family can have more consideration for the artist. <>

Third, the family is more considerate of the artist.

I think that celebrities' families can be more considerate of celebrities, and they can also make celebrities feel more warmth, if they can be taken care of by their families, they can also make more celebrities have better development, and they can also let their families have a stable job, which is beneficial to both parties, and it can also make celebrities work more actively. <>

That's my opinion, do you have any thoughts?

I think it's very good, because the family will better understand the emotions of the artist, and will pay wholeheartedly for their own artist, without any selfishness, and will not let the artist work so hard, and combine work and rest appropriately.

I don't think it's good to let the family take care of the business, because we have also seen examples of family members taking care of it, and they really don't have excellent public relations skills, such as Zheng Shuang and Zhang Xueying.

Not good. Professional things also need to be handed over to professional people. Although the family is more credible, it will definitely not help his acting development.

I think it's good for an artist to let his family take care of his personal career, as long as his family has the ability to do so, he can take care of his personal career, but if he doesn't have the ability, forget it.

It's not good, because it's easy to disrupt their personal life and affect the daily life of their family.

It's not good, because although the family is very trustworthy, they don't necessarily have the relevant skills, so it's better to choose a professional.

When it comes to celebrities, we usually think of another person, who is not a celebrity, but who is closely related to celebrities, that is, an agent. What is a broker? To put it bluntly, it is responsible for the artist's diet and daily life, and the staff who take care of the artist in an all-round way.

Agents are not the same as ordinary staff, and most of the staff may also be related to the artist's work tasksBut it is only a short contact, and the agent follows the star closely from beginning to end, and sometimes the communication between the star and the agent is even more than his relatives and friends.

Why celebrities need agents, in fact, this is easy to understand. Celebrities are very busy with their work, and they may have to rush from one city to another non-stop to participate in one commercial show after another, or one variety show after another. So in this kind of long-distance journey, who will arrange their working hours and plans, who will take care of their diet and daily life, and who will be responsible for regulating the relationship between artists and investors, all these need to be done by agents.

Recently, there was a variety show called Me and My Agent, which actually vividly described a lot of the relationship between agents and stars, and you let us intuitively see what agents do every day and how important agents are to stars. Many celebrities may have no way to live without their agents, so many celebrities have a very good relationship with their agents.

If the relationship between the agent and the star is not harmonious, it will greatly affect his life and work, and it will also lead to chaos for an entertainment company.

Celebrities can't be all-encompassing, and they also need to be packaged and cultivated, so they need an agent to help.

The main job of the agent is to sell the artist like a product, and when the artist has income, the agent can collect fees or commissions from it. Although it is a partnership, the relationship between the agent and the artist is more like a family member, or a mentor and friend. It is not only a career support, but also a spiritual companionship.

1. Looking at the entertainment industry, the height of an artist is closely related to the ability of the agent behind him. A good agent can turn an artist from a nobody to a superstar.

2. The job of the agent is simply to help the artist become popular and formulate a good development plan for the artist. "When an artist has just debuted, he must use all his resources to pave the way for the artist as much as possible, so that he can get on the right track as soon as possible. Recommend more performing arts activities according to the characteristics of the artist, increase the rate and increase popularity.

3. When an artist grows into a star, the agent must play the role of a "filter", not any activities and performances must involve the star, and it is very important to ensure the star's brand. "When the agent receives an event or script, he should help the artist screen and judge what activities and dramas the star will take on to improve his acting career. Even in the interview, you should also judge calmly, which ** specializes in digging gossip, which ** does more in-depth drafts, etc.

4. Most of the agents in life will play a role in supporting and reminding, even daily life, time arrangement, precautions, etc. "The agent must be accountable to the artist and help him take care of himself when he is not paying attention to the details of life. Brokers should always remind themselves:

Give yourself the best things as an artist. "Agents usually pay more attention to helping artists maintain relationships with directors and producers, as well as expanding commercial markets such as advertising and public relations activities. "There are also artists' publicity planning, maintenance of ** relationships, etc., all of which need to be considered.

These are all very trivial things in life, and artists don't necessarily have the time and energy to worry about them, so agents have to think about them. ”

Having a good agent can make the star's star road smoother, of course, every star needs an agent, because sometimes some things we can't solve professionally, and there must be that kind of professional responsible person to suppress this matter. Many times, some celebrities will be inexplicably blacked out on the hot search, so at this time, the agent needs to adjust everywhere and control the evaluation.

There are also some daily things of celebrities, which also need the help of agents very much, for example, sometimes after the stars get off the plane, there will be a lot of fans to pick them up, which will cause chaos in the scene, and at this time the agent is needed to protect the stars. So many celebrities have a very good relationship with her agent.

There is also the need for agents to control the eating of celebrities, and they can't be allowed to eat too much, otherwise it will affect their figure, and if they are out of shape, they will be maliciously attacked by many keyboard warriors.

There is also the fact that agents can play a role in publicity, they can help celebrities promote new dramas, new movies, new variety shows, and they can also help celebrities attract some investment. Therefore, it is very important for celebrities to have an agent who can get along with them.

1. Brokers are good at packaging stars.

In the eyes of agents, celebrities are a special "commodity", and their main job is to sell the artists in their hands like products.

2. Agents can help celebrities deal with a lot of things.

Agents have a wide range of social connections, especially with the press** and show business. On the one hand, it is necessary to be familiar with all kinds of first-class reporters, and on the other hand, it is necessary to negotiate with various performance organizers, film and television directors, and producers. With an agent, stars can greatly save time and increase efficiency.

3. To a certain extent, the agent also plays the role of a family member or mentor Although the agent and the star are in a cooperative relationship, the agent and the artist are more like family members, or mentors and friends, not only in the career support, but also in the spiritual accompaniment.

Brokers, according to China's "Cihai", are middlemen who introduce transactions between buyers and sellers in order to obtain commissions. On October 26, 1995, the State Administration for Industry and Commerce promulgated the "Measures for the Administration of Brokers", which pointed out: "The term "broker" in these measures refers to citizens, legal persons and other economic organizations engaged in brokerage, discipline or brokerage business in order to facilitate transactions of others in accordance with the provisions of these measures.

On August 28, 2004, the State Administration for Industry and Commerce revised the "Measures for the Administration of Brokers" promulgated and came into effect on the date of promulgation, stipulating: "Brokers refer to natural persons, legal persons and other economic organizations engaged in brokerage, discipline or brokerage business for the purpose of collecting commissions in economic activities, in order to facilitate transactions with others. "Generally speaking:

Broker refers to a brokerage organization or individual established in accordance with the law to facilitate the transaction of commodities of others, act as a contractual intermediary when the entrusting party and the other party to the contract enter into a contract, provide the entrusting party with information, opportunities and conditions for concluding the contract, or obtain commissions for the brokerage behavior of signing a contract with the contracting party on behalf of the entrusting party in a hidden transaction. Brokers can be divided into two categories: inter-dealer brokers and client or agency brokers, the former is only for professional market makers, and the latter is for institutional or individual investors.

To put it bluntly, the celebrity agent does specific work and work arrangements for the star, and at the same time plays the role of packaging, publicizing the career plan of the star.

First, some celebrities hire private agents, or directly let their relatives and friends be agents, such as Zhao Wei's agent is her sister-in-law Chen Rong, Li Bingbing's agent is her sister Li Xue, Zhang Ziyi's agent is her brother Zhang Zinan, etc.

In addition to private agents, there is also the choice of a brokerage company, and the brokerage company arranges an agent for the artist to take care of the artist's work arrangement and career planning. There are many well-known brokerage companies, such as Emperor Entertainment, and Emperor Entertainment's celebrities such as Nicholas Tse, Joey Yung, Gu Juji, etc. There are also Tianyu Media, and there are nearly 100 singers under Tianyu **, including Li Yuchun, Zhang Jie, Wei Chen, Hua Chenyu, Ou Hao, Zheng Shuang, Jiang Chao, Yu Hazy, etc.

Second, the role of a good agent in the early and middle stages of a star is incomparably huge, for example, if a grassroots star wants to become famous, he must have an agent to go to the door to package, promote it through various channels, and package an ordinary artist into a star who is popular through half the sky.

The relationship between the interests of the star agent and the star is, of course, the commission relationship, the higher the star income, the higher the star agent's income. A good entertainment company can find activities and performances, theatrical performances, and advertising shooting for artists, but of course, the activities and life arrangements of artists are also restricted by entertainment companies, and personal freedom is relatively not so relaxed, which is a relationship of interests. Therefore, many popular celebrities will find a private agent after their contract expires, some are looking for friends, some are looking for relatives, and some are looking for famous individual agents, and at this time, this kind of agent is actually similar to the work of celebrity assistants, and their work is also biased towards the life of celebrities rather than work, but there are few restrictions on hiring private brokers.

All in all, agents are in charge of the star's career, and the relationship between them and the star is mostly based on interests, of course, it is not excluded that there are "friendship" agents with good private relationships.

The reason why celebrities need brokers is the product and inevitable result of the increasingly detailed social division of labor, and brokers are indispensable intermediaries in celebrity activities.

A broker is a person who specializes in providing intermediary services to buyers and sellers in the market and receives commissions from them. Celebrity agents belong to cultural and sports agents, who play intermediary functions such as liaison, communication, and coordination in star performances, and play an important role in promoting performances and safeguarding the legitimate rights and interests of stars.

Since celebrities are public figures, the social relationships they are exposed to are complex, and the content of their performances is large, so they need an agent who specializes in providing intermediary services for them.