The initial budget of promotion is very small, how to do promotion

1. Q&A promotion, that is, the ** of various questions, such as: know, Zhihu, love to ask, Tianya Q&A, baby tree, etc., mainly the title and content, the ranking is very good, especially with Zhihu The ranking is very good, first recommend your own products, so your own product ranking is good, but you know that the survival rate is not very high, which means that you have to do high-quality questions and can.

3. Library type, library, Taoist Baba. The library is well ranked.

4. Experience sharing and recommending experience.

5. Self-** type, recommend 100 schools, Sohu public platform, daily express, today's headlines, a little information, big fish, etc. (Baijia, Sohu public platform is a news source, the ranking is better, even if other platforms are not included, basically there are views and it is also a kind of promotion).

8. Classified information, such as 58.com, Ganji.com, people's network, list network, etc., especially in moving, cleaning, housekeeping and other life service industries, must be sent on classified information.

10. Free industry**, registered enterprises can be another free enterprise**, very good, some rankings are also very good, such as Yellow Pages 88 network, HC network, Qin Jiayuan and other B2B platforms, suitable for most of the machinery, building materials products.

12. Entries: Encyclopedia entries, Sogou encyclopedia entries, 360 encyclopedia entries, interactive encyclopedia entries (enterprises can give their full name to the encyclopedia, characters can give people names to make encyclopedia, product encyclopedia, brand encyclopedia, etc.).

13. Many forums can be posted, post bar, NetEase forum, Tianya forum, and various famous forums.

According to the industry, choose a cost-effective payment channel with a high input-output ratio, such as photography and restaurant industry, and it is a very good choice to choose to do a store in Meituan; In the machinery industry, the return of Alibaba, HC and iPurchasing is definitely higher than the investment. The offline education and training industry, at present, has a remarkable effect on search engines, especially in search promotion; In the online education and training industry, you can choose to place advertisements on Douyin, Weibo, ** patch ads, elevators, etc.

In short, free promotion channels and paid promotion channels can be grasped with both hands, and the whole network marketing can quickly gain customers on the Internet.

As for the budget problem, it depends on the scale of the enterprise and the difficulty of the product, and then the characteristics of the industry and what approach to use.

The Voice of the Border City tells you: it is the value that is transmitted, not just the commodity.

Small, customer-invited experience events.

Pinduoduo" style fission marketing thinking.

I pull people and I fight for orders, there will be a certain discount, and then pull people, what discount will you get. On the basis of word-of-mouth marketing, make this preferential policy of "fission and profit distribution", and marketing will get twice the result with half the effort.

Participate in the marketing of professional societies.

You can participate in some professional associations related to the brand, and look for suitable marketing opportunities and cooperation opportunities within the community. For example, you can join an industry association and use the platform of the association to promote your own brand.

Cooperate with the relevant departments.

Very local, the first investment promotion department, in terms of performance assessment, also needs to bring some growing brands. The brand can use the best powerful publicity channels and capabilities to open up new communication channels for the brand. For example:

I have a friend who is in the wine business, so I have established a platform for communication with enterprises for the first department for free. **Naturally, the relevant authorities also endorsed his red wine, and his business was naturally very good.

Internet Marketing.

There is always a brand that suits you on all major Internet platforms.

Self-marketing.

This is the hottest nowadays, as long as you have a mobile phone, you can achieve it.

Community marketing. If the product involves community life, it is also a good choice to go to the community to do event marketing and promotion. Nongfu Spring has done a good job in community marketing, and it is worth learning.