What is advertorial promotion How to do advertorial promotion?

When serving the enterprise, the network marketing team can be divided into the following five steps:

Clause. 1. Clarify industry trends. Industry trends are the basis for the planning of advertorials, and directly provide first-hand information for planning. After the data collection is completed, it is sorted out and the information that is most closely related to the product is left.

Clause. 2. Screen relevant hot spots. After the first step is completed, the most attractive topic of the Internet hotspot is to screen the Internet hotspot that is most similar to the industry, and find a way to integrate the hot spot with the collected materials. Of course, integration is a later story, and only the planning steps will be discussed here.

Clause. 3. Clarify the selling point of the product. This point is the focus of advertorial planning, and the effect of advertorial promotion will inevitably be very poor if the selling point is not refined well. The selling point of the product should summarize the differences and advantages between the publicity object and other products.

Therefore, in addition to the refinement of the selling point, the key point to be completed in the advertorial planning part is the screening of advertorial keywords, and the keywords can be optimized, so that the ranking can go up and be searched and noticed by more consumers.

Clause. 5. Serialized and staged creation. The problems to be solved by the advertorial planning also include the division of the stages of the creation of the advertorial and the theme of each stage. It is generally divided into four phases, and the themes of each stage are: brand, strength, product and value.

Publishing the advertorial on the portal** is called advertorial promotion, and Wenfangge Media is professional in doing this.

I have cooperated with Wenfangge, they can publish news on more than 3,000 portals such as Tencent, Sina, NetEase, Sohu, etc., and the release fees are all disclosed on the official website, and they will not be said to friends who don't know how to mess up**.

Hello! Advertorial promotion refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company compared to the hard advertisement. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of the word "soft", which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

Advertorials should have a certain level of knowledge, language control ability, and be close to the language of the times in progress. Many advertorial writers are grassroots writers, they basically have their own fixed careers, and advertorial writing is a hobby for them. Advertorials not only require language control ability, but also require a certain amount of social experience.

For example, if you want to promote a certain product, then the content of your advertorial can mainly reflect the characteristics of the product, some basic information of the product, etc., supplemented by some relevant information of the product, industry information and other information that people pay more attention to, to have a certain attractiveness, the content should also have a certain keyword density Insert product keywords naturally in the appropriate place, but at the same time, you should also be careful not to pile up keywords bluntly.

1. Analysis of product characteristics and sales market. First of all, it is necessary to analyze the characteristics of your own products and what are the advantages compared with other products on the market; What are the similarities and differences; what route is planned to take; how to attract the first customers; how to make an impression on customers; In the future, whether it plans to make a breakthrough from the regional market or a comprehensive layout, etc. If the layout of the domestic regional market, it can be promoted to key areas; If it is a national market, it will be deployed nationwide; If there is a plan to do the international market, match the corresponding promotion channels.

2. Peer research. Basically, it is impossible for any kind of product to have no peers, so research your peers, how they are marketed, what channels they have, how effective they are, etc. These are free practical experience in the Internet market for you.

3. Portrait and positioning of target customer groups. Since you do Internet promotion, you must accurately locate and analyze the target customer group, these people are not only the customer group you have established contact with, but also the guarantee of your future order transaction. If this piece of work is not in place, it is likely to lead to futility.

Fourth, online and offline linkage. Before doing Internet promotion, it is also necessary to prepare for online and offline linkage in the company, which is very different from the traditional offline negotiation, which not only requires business personnel to change their concepts and methods, but also needs to cooperate with multiple departments such as finance, logistics, and warehousing. As long as you go through the process, it's not a problem.

5. Selection of Internet Channels. The segmentation of the Internet is becoming more and more specialized, and there are more and more ways to promote it. For example, SEO, two micro and one shake, community, brand marketing, matrix marketing, information flow, platform, etc., different channels have different advantages, different customer pools, and different applicable industries, so the choice of promotion channels must be cautious.

Advertorials have a very important feature, that is, they can achieve precision marketing, advertorials can be a product display platform, through the display of this platform, many people can think of a glimpse, so the display of this platform must be related to your content, so that you can achieve accurate marketing!

1: Whether the attention rate is valued. This is an elective course for promotion workers, for the promotion of advertorials, whether the Guangzhou website has made this advertorial get the largest rate, whether the publication of the advertorial is on a large platform, if it is just some garbage ** to send these advertorials, then the attention rate is extremely poor, so how to make these large-scale ** can accept your advertorial, it depends on the level of your advertorial, if not, then you have to invite professionals to write!

Two: Pay attention to accuracy. Now for network promotion, more and more people realize the role of advertorial promotion, many people slowly give up the promotion mode of forum posting, this is a lot of people taste the benefits of advertorial promotion, but there are also many people through advertorial promotion did not meet their expectations, in fact, advertorial promotion is like a panacea, if taken at the right time through the appropriate method, it can play a role in prolonging life, medicine to eliminate the effect, but if the method is not right, it can often become a pair of poison, Therefore, the advertorial promotion must also know the method of operation, otherwise the effect will be greatly reduced!

Three: Increase click-through rate. After the advertorial is written, it is natural to find a way to increase the click-through rate of the advertorial, which is the key to measuring the success of an advertorial, so after the advertorial is published, you must know how to maintain the advertorial, for example, if you put the advertorial into a large-scale ** that sends thousands of posts a day, if you do not maintain it, I am afraid that it will sink to the bottom of the sea on the same day, so through maintenance, from time to time, so that you can stay on the home page for a few more days, so that the click opportunities will be greatly increased!

Four: Improve the conversion rate of advertorials. The maximum function of the advertorial is to increase the conversion rate of the traffic that comes over, which is very important for **, because the conversion rate is high enough to convert the traffic into real profits, so in the writing of the advertorial, we should pay attention to the guidance of the advertorial and guide readers to have the desire to buy!

This is also a basic requirement for the writer of advertorials!

Fifth: improve the dissemination rate of advertorials. Advertorial promotion is best to be able to form a team, after all, a person's strength is limited, naturally advertorial, then the quality must be high, there must be that kind of spring breeze sneaking into the night, moisturizing things silently advertising effect, this is a relatively high writing skills Once the victory, the enterprise website will often form a major **scramble** craze, but as long as you insist, you can also get a pretty good promotion effect.

Advertorials are not difficult, but it is not easy to write high-quality, to enter the hearts of consumers, I also learn, you can see some classic cases of advertorial marketing written by predecessors, we make progress together, if it is helpful to you, I hope to adopt.

Advertorial promotion is soft advertising, for example, Zhang San went to Thailand to travel, wrote a travel diary, the article mentioned how delicious the restaurant is, how good the tour guide service is, the scenery is beautiful and cheap, there are suitable projects for play, what to buy special products, etc., and finally said how he signed up to participate, how to choose a travel agency.

As for the promotion method, it is to write a good advertorial and then promote it through the publishing platform. I am.

Find "Wenfangge" and publish advertorials.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

1.Advertorial writing.

Advertorials play the role of the finishing touch in marketing promotion, so be sure to pay more attention when writing. Generally speaking, companies have two choices when writing advertorials - self-writing or **. If the company has its own copywriting or, then writing your own advertorial is also a good choice, but it is recommended to learn more about advertorial writing skills before writing an advertorial.

Compared with self-writing, advertorials** are more comprehensive and professional.

2.Advertorial publishing.

Only when publishing can the advertorial increase the number of clicks and harvest the effect, it is recommended to choose a popular or well-known ** platform when publishing, but the company's own ** resources are far inferior to the professional publishing platform, so the advertorial release still needs to rely on professional promotion companies.

3.Post-maintenance.

After the advertorial is released, consumers can search for enterprise-related advertorials, the more information, the promotion effect and click-through rate will be relatively better, but the advertorial is not foolproof after the release and promotion, and the later maintenance is more important.

Mainly through the form of articles to do publicity, advertorial promotion and the traditional newspaper and magazine press releases to convey the same information, but for the network to convey commercial value information.

Advertorial promotion is to express the value of products to customers and user groups in the form of text.

If you have the ability to do this, you can also solve it yourself, but the general company will have clear promotion channels and charging items, so it is easier to find a company to do.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.