What is the difference between the mobile community and the traditional internet community

The main differences are as follows:

The content form is different--- text-based vs**voice In the traditional Internet era, text-based, with occasional **; The mobile community is more of a voice or a text-based, occasional text.

The focus of the discussion is different--- the debate on society vs eating, drinking, and having fun in life; In traditional communities, in-depth discussions on social topics such as "how to fall in love", "how to deal with workplace relationships" or "should so-and-so be sentenced to death" account for a large proportion; The mobile Internet community is more about where I went to play today, what I ate today, what I wore today, and attached **** to trigger interaction.

Different interactive atmospheres--- in-depth logic vs funny and fragmented Due to the difference in online environments, it is easier for traditional communities to think deeply about topics and publish discussions with relatively rigorous logic. The mobile Internet is disturbed by the environment, and it is difficult to discuss in depth, and because the mobile phone is an entertainment artifact in hand, it is easier to publish funny**or**, the content is more fragmented, and the whole atmosphere is more relaxed and funny.

Different user groups--- knowledge experts vs life experts Traditional Internet is more suitable for in-depth topics, so people who have a desire to deepen their understanding of a certain topic or have rich knowledge about this topic are core users; Mobile Internet access equipment is always with you, and the use of the situation is in-depth in life, and people who love life and like to share are more likely to become core users.

It is no exaggeration to say that the Internet + community represents the mainstream direction of future business and is a business model with great potential and charm.

I make this argument for two main reasons.

First, the nature of the community itself. The area around the community is 500 meters to 1000 meters is the area where people often move, and the commercial formats it contains are characterized by immediate, high-frequency, rigid demand, and generally speaking, as long as the products and services are good, there is absolutely no worry about sales.

Second, the characteristics of the Internet leakage. The biggest charm of the Internet is the analysis and adjustment of the business pain points of big data. Merchants can put forward targeted solutions according to the characteristics of big data, which cannot be achieved in a non-Internet state.

Therefore, the Internet + community definitely represents the mainstream of future business.

The main differences are as follows: different forms of content--- text-based vs**voice In the traditional Internet era, text-based, with occasional **; The focus of the discussion is different--- the debate on the society vs eating, drinking, and having fun in life, and the trivial matters of life In the traditional community, in-depth discussions on social topics such as "how to fall in love", "how to deal with workplace relationships" or "should so-and-so be sentenced to death" account for a large proportion; The mobile Internet community is more about where I went to play today, what I ate today, what I wore today, and attached **** to trigger interaction Different interactive atmosphere--- in-depth logic vs funny fragments Due to the difference in the Internet environment, it is easier for traditional communities to think deeply about topics and publish discussions with relatively rigorous logic; The mobile Internet is disturbed by the environment, and it is difficult to discuss in depth, and because the mobile phone is an entertainment artifact in hand, it is easier to publish funny**or**, the content is more fragmented, and the whole atmosphere is more relaxed and funny Different user groups--- knowledge experts vs life experts Traditional Internet is more suitable for in-depth topics**, so people who have a desire to deepen their understanding of a topic or have rich knowledge about this topic are core users; Mobile Internet access equipment with you at any time, the use of the situation in-depth life, people who love life and like to share are more likely to become core users, the above characteristics only represent the difference between a typical traditional community and a typical mobile community, only represent the difference between the two forms of community tendencies, and does not mean that the traditional Internet does not discuss the problem of life, it is not funny, such as the cat flutter in the traditional Internet era, in summary, the development of mobile Internet community products should pay more attention to the following elements:1

In terms of product functions, it fully integrates the characteristics of mobile Internet devices, such as taking pictures, recording, and location positioning 2Community atmosphere and topic setting, pay attention to relaxed entertainment, funny, life (eating, drinking and playing) and so on more marketable 3Core users, focusing on attracting life experts with a strong desire to share and a spirit of entertainment, these people are more likely to become the leading big brother in the mobile community 4

I think there is a bigger difference, from the user**, content and operation ideas, etc.: the traditional community, whether vertical or portal, is centered on the topic, according to the content layout, the crowd is classified, the user is relatively focused on the content provided by the community, it is easier to worship authority, superstitious opinion leaders, relying on display and recommended content, ** combined, long and refined is easier to win the wonderful, and regardless of the product interface, or human-computer interaction, especially the community atmosphere, the original is exclusive and exclusive, often not friendly enough to newcomers, It's harder to integrate; The mobile community, users come because of demand, more "me" as the center, focus on "self", pay attention to personalization, Xiaoer focuses on product experience and community service, has higher requirements for content, valuable and exciting, short and connotation is the mainstream, **short** and so rich**Daxing, operation also needs more data analysis and accurate recommendation, machine algorithm plus manual selection, user sharing-based, interaction-based, angel seed users, not authoritative experts, but must be the most active, Social word-of-mouth is more conducive to communication. <>