What do you often hear about digitalization now, and how can enterprises digitally transform?

Usually there are three starting points: digitizing enterprise data assets, digitizing the business scope of the enterprise, and providing new momentum for enterprise development. However, it is necessary to choose the main line that suits you, because the digital transformation of enterprises is not a product, but a lifeline implemented by enterprises to adapt to the current stage.

The so-called digital transformation refers to the use of digital technology to drive enterprises to transform their business models and mindsets.

China's rapid development in recent years, coupled with the catalysis of the epidemic, has made many companies have the need to move online. Baixian Technology's all-staff marketing system is a good digital transformation tool, which can be used quickly from entry to professional.

Digital transformation is actually somewhat similar to the development path of the Internet, which is a testament to the development of the Internet and other information technologies. In essence, it is an innovative movement to improve efficiency and reduce costs by realizing the transformation and reform of enterprises from multiple departments such as R&D, production, operation, and marketing through some technologies related to digitalization, and promoting the improvement of business capabilities such as business development analysis, business development structure, and business development quality. With decades of economic development and the trend of informatization and digitalization brought by Internet companies, many enterprises have begun to integrate the Internet, especially the mobile Internet, with their own business, and have realized part of the informatization and digital transformation through e-commerce, network marketing, brand promotion, office software, etc.

Digital transformation is an overall thinking and decision-making of an enterprise in the new era. 1. Data cultivation 2, talent cultivation 3, connection ecology.

1. Digital operation corresponds to the so-called traditional management model, what is traditional? That is, the operation and management rely on subjective judgment, the process depends on human speculation, the result depends on the strongman hero, the designated plan lacks basis, and there is no standard for the judgment result, this model has become difficult to maintain in the modern market environment (rapid technological change, customer requirements are improved, and business scenarios are changing), so it is necessary to change!

2. Why did you choose digitalization as the direction of change? Because the process of business development is the process of data generation, when the data accumulates to a certain amount, it can represent the individual, the business and the industry to which it belongs, and the data has very good objectivity and accuracy, so that our subjective blindness to things becomes more transparent and scientific! The basis for management decision-making is more reliable, the process control is more transparent, and the management results are more controllable and measurable!

3. How to carry out digital transformation? The first is the transformation of management ideas, from strategy to tactics to pay attention to the guiding role of data on business, the second is to use the information system to land, the basis of digitalization is that you have to have existing data, the basis of data is that you have to have a system to enter data, the basis of data entry is to sort out and standardize the business process, so the information system must be BPM (Tianling, Puyuan, etc.) + BI (Finesoft, Sematic, etc.) effective integration, the former completes the process integration between process combing and heterogeneous systems, so that business, process, Digital transformation is achieved when documents are developed under a controlled platform (continuous data generation), which uses advanced data analysis and visual reporting technology to present the results of the analysis and use it to guide business decisions.

Why do enterprises do digital transformation?

"Digitalization" is the hottest topic in the era of digital economy, and digital transformation is another new form of enterprise form change.

Because of the relatively established business, large enterprises are more likely to reshape business processes and improve operational efficiency through digital means. In order to solve the business problems encountered in the process of growth, such as customer acquisition, risk, and cost control, these problems require digital solutions, so the demand for digital transformation is more urgent. ”

For small and medium-sized enterprises, their management foundation and management model have not been stable, which affects the combination of their digital management model and business model, "It is difficult for us to apply a standard model to the digital transformation of small and medium-sized enterprises, and we need to adjust the application model with the development of small and medium-sized enterprises and provide customized services like buying clothes for children." ”

How to go about digital transformation?

Digital transformation involves a wide range of issues, which cannot be achieved overnight and is difficult to smooth sailing, requiring overall planning, step-by-step implementation, and orderly progress

1) Take the digital transformation of finance as a breakthrough to promote the overall digital transformation of enterprises.

The first step for a company to achieve digital transformation is to digitize finance. Financial digitalization can be said to be the best entry point for enterprises to achieve comprehensive digitalization.

2) Build a data middle platform based on data governance and carry out digital transformation with "data-driven" as the main line.

The second path of digitalization is to build a data middle platform based on data governance. Different from the big data platform with a "technology-first" mindset, the data middle platform is a "data-first" mindset, which happens to be consistent with the core of digitalization.

3) Start with the underlying PaaS platform to accelerate the process of digital transformation.

Cloud computing has changed the architecture of on-premise ERP systems. In order to cope with the current rapidly changing market and accelerate the process of enterprise digital transformation, an enterprise-level low-quality technology platform based on cloud native, microservices, and containerization came into being.

4) Integrate digital planning throughout the transformation to ensure the smooth realization of digital transformation.

Unlike the above three paths, which focus on solving one or several types of problems in the process of enterprise digitalization, digital planning is comprehensive and systematic, and it is the overall action plan for enterprise digital transformation, which is not only the first step in the journey of enterprise digital construction, but also should run through the entire process of enterprise digital construction.

In the final analysis, the digital transformation of enterprises is to meet customer needs, and then survive profitably, through digital transformation, enterprises can realize the digitalization and intelligence from product design, production planning, manufacturing plants, production execution and services, so as to shorten the time to market, reduce design modifications, shorten the process planning cycle and manufacturing cycle, improve product quality and reduce product costs, and provide customers with intelligent products with great satisfaction.

To carry out digital transformation simply relying on the enterprise itself to complete the difficulty, seeking professional help is a shortcut, some of the top 500 metallurgical enterprises automation upgrading and transformation are completed with the help of Tiantuo Quartet, including consulting planning, project implementation, delivery and acceptance, follow-up services and other stages are very good.

How individuals and businesses can accelerate their digital transformation.

The digital transformation of enterprise marketing management is advancing rapidly, based on the reconstruction and upgrading of data management and technology management, which will bring new changes to enterprise marketing management, and the new manufacturing enterprise model will be "professional company information transformation and intelligent manufacturing". Let's take a look at Wims. Of course, most of the manufacturing industry has begun to realize that only by changing passive sales to active expansion, tapping potential customer needs, and accurately screening customers can we seize the market, turn the tide of battle, and win business growth!

The essence of digital transformation is to take customer needs as the "leader", "force" internal changes from external needs, and thoroughly implement the "Internet plus" strategy; Therefore, the values and strategic direction of enterprise development should shift from being capability-driven to being data-driven. Leading transformation: Enterprise decision-makers should become "leaders" in digital transformation, and their decision-making philosophy should shift from empirical judgment to "data speaks" and "intelligent decision-making".

Enterprise:

Enterprises refer to resident enterprises and non-resident enterprises as stipulated in the Enterprise Income Tax Law and its implementing regulations. "Resident enterprises" refer to enterprises established in China in accordance with the law, or established in accordance with the laws of foreign countries (regions) but with actual management institutions in China. Non-resident enterprises refer to enterprises established in accordance with the laws of foreign countries (regions) and whose actual management institutions are not in China, but have established institutions or places in China, or enterprises that have not established institutions or places in China, but have income in China.

Digital transformation, what infrastructure do individuals and businesses need?

To put it simply, there are three steps: the digital transformation of enterprises goes through three stages: online, data, and intelligence. Three changes: digital transformation type, development and delivery, and operating model change.

The digital transformation of enterprises requires not only the planning of macro thinking, but also the gradual implementation and accumulation. You can take a look at "Yang Chuangshi's Digital Thinking" written by Yang Chuangshi, which will be very helpful to you.

To put it bluntly, digital transformation is to realize the paperless management of business through information technology. That is, enterprises are required to improve the automation management of their business. This aspect needs to be improved with the help of business management software, etc.

In the era of digital economy, the most important feature is that the user's needs go directly to the enterprise, of course, it also includes the needs carried in the specific experience feedback, because when the user uses your product, the feedback data and experience feedback information generated by the user will be well retained by a digital enterprise and the relevant data analysis will be carried out, so as to accurately grasp the relevant needs and user experience feedback of the user.

Therefore, Xiaoniao believes that the first step in digital transformation is to provide a detailed description of the product and the integration of information about its own service content.

For more information, please take a look at this article by Little Bird:

How can enterprises improve user experience through knowledge base in digital transformation? -Zhihu (

In the digital era, enterprises need to do digital transformation for the following reasons:

Adapt to market demand: In the digital era, market demand is constantly changing, and enterprises need to innovate and upgrade their products and services through digital transformation to meet market demand.

Improve efficiency and reduce costs: Digital transformation enables information sharing and collaboration between internal departments and external partners, thereby improving efficiency and reducing costs.

Improve customer satisfaction: Digital transformation can enable information sharing and interaction between businesses and customers, which can lead to increased customer satisfaction and loyalty.

Improve enterprise competitiveness: Digital transformation can optimize and integrate internal and external resources, thereby improving the innovation ability and competitiveness of enterprises.

Promote enterprise innovation and development: Digital transformation can promote enterprise innovation and development, and realize the innovation and upgrading of new products, new services, and new services.

Adapt to the trend of the digital era: In the digital era, digital technology and information technology have become an important support for the development of enterprises, and enterprises need to adapt to the trend of the digital era through digital transformation.

To sum up, in the digital era, enterprises need to do digital transformation to meet market demand, improve efficiency and reduce costs, improve customer satisfaction, improve enterprise competitiveness, promote the innovation and development of enterprises and adapt to the trend of the digital era.