Why would star restaurants rather close down than lower their prices?

The most important thing is the problem of face, if you lower the **, it may be a little unbearable.

Because celebrity restaurants are generally well-decorated, their costs are very high.

They must be for the sake of face, and they feel that the business is not good, and they are definitely not willing to open it.

Because they are stars and have their value, if the price is reduced, it will be lowered.

Star restaurants have closed down one after another, is it not popular enough or too high? Furui Tiancheng 12-07 11:56 Stars are a very lucrative profession, which I believe everyone knows, but in fact, there are many actors and singers who are not only.

Because celebrities open stores to make money, if they can't make money, it's better to go out of business directly.

Because I want to save face by dying, I feel that I have lowered the ****, and it is not good-looking.

Because they don't want to disappoint their fans, after all, there is so much investment in the early stage.

Because everyone is more rational. After all, people take food as the sky, but the star effect is limited after all, and the fans' wallets are also limitedThose star stores that just blindly overdraft the fame of celebrities, but do not pay attention to the food safety, taste, and service of the catering industry itself, rational people will not pay for it, and the image of those stars may also suffer serious damage.

In recent years, star restaurants have sprung up like mushrooms, but in the same way, problems have followed, such as Du Haitao's hot pot restaurant, which has been complained about in his "spicy dou spicy.""When dining in the hot pot restaurant, it was found that there were flies in the soup, like when the clerk reflected, the clerk's attitude was very bad, and after verification by the relevant departments, it was found that they had not obtained a food business license, and then they were ordered to rectify. and Zheng Kai's Huofengxiang hot pot restaurant has also been exposed to food safety problems in individual stores, and even Guan Xiaotong's endorsement of "natural stay.""Milk tea was also sued by franchisees.

We all know that celebrity stores generally rely on their own traffic to attract customers, and celebrity fans are willing to go to obvious restaurants, most of them are not for cost performance, but for one more opportunity to meet their idols, or it can be said that they pay for their idols, which is understandable in itself, but when fans pay for it but do not enjoy the services they deserve, they will also be dissatisfied, and may also reduce their impression of this star.

Therefore, celebrities rely on their own traffic to maintain business, which is not a long-term solution, if you want business to prosper, you still have to return to the catering itself, it must taste good, and the service is good, so that customers will be willing to pay.

The phenomenon of celebrities opening restaurants is endless, and there is one thing in common between them, allIt is to have a successful IP, which plays a key role in quickly establishing brand awareness and influence, and can also successfully convert fans and consumers to solve the problem of early customer flow. But all of these are short-term, as time goes by, the problems of several celebrities opening restaurants are also endless, mainly some unreasonable **, which generally refers to**too expensive, another food safety problem is not good in camping, etc., these problems have been one after another**. This is in exchange for constant disappointment from consumers, when the disappointment accumulates to a certain stage.

The public will never pay for a star restaurant again.

1. In an industry with a low threshold and high mortality rate, the location of the restaurant, personnel management, the first chain, product design and other links often determine the life and death of a restaurant more than marketing. Therefore, celebrities and celebrities open restaurants purely for love, and there are many cases where they can't burn money. For example, Zhang Jiajia's Juan Fu Lobster went out of business due to poor management, and Meng Fei Noodle Restaurant was **30 yuan a bowl of **green vegetable noodles, and only one is currently in operation.

Han Han's very happy to meet you, the Wuhan branch was closed due to health problems, and the rest of the stores now have very little traffic, and their popularity has declined very much.

2. Success is always systematic, and success or failure cannot be a single-point failure, and IP marketing successfully solves the disconnect problem caused by the inability to cover the complexity of catering entity operations behind the traffic. With the rapid expansion of celebrity restaurants, the consumer groups faced by these restaurants cannot be limited to their own fans, and the public customers are not as cost-effective as fans of the restaurants opened by celebrities. Star restaurants are generally decorated with more exquisite decoration, ** is very high, once it is discovered by the public customers for a long time, the taste does not meet expectations, and the disappointment naturally arises.

3. For the vast majority of mass customers, there will be a comparative mentality, if once it is found that the star restaurant is less cost-effective than similar products or similar stores, its consumption will return to rationality, and it is okay to try it occasionally, but the possibility of repeated visits is reduced. The restaurant opened quickly and urgently, the taste, quality and management could not keep up, and the lack of repeat customers naturally led to the short life of the star restaurant.

The important reason why celebrities develop catering into a side hustle is that the entry threshold is relatively low, but the return is considerable, at least in the short term. As long as you have money, you can open a restaurant. However, there is another saying in the society, that is, some celebrity restaurants are quickly opening and closing, and the possibility of making money cannot be ruled out.

For many actors and hosts in the entertainment industry now, it is no longer enough to just do their own work, and many will choose to use their star benefits to do various side jobs. As a result, bubble tea shops, hot pot restaurants, and even self-created clothing brands have come out. At first, there may be many fans or ordinary people who will buy or eat in the store out of curiosity, but over time, they will be frightened by these "sky-high prices".

In fact, at present, many idols or celebrities eat "youth rice", and few of them can always stay in the entertainment industry, so side hustles or investments have become what many celebrities are doing. And the development of a side hustle is not an uncommon thing, and there are also some celebrities whose side hustles are developing very prosperously. Among these side hustles, the first to bear the brunt is the catering industry, which is basically a business that makes money without losing money.

In this regard, many celebrities and artists will use their popularity and celebrity benefits to open a series of restaurants, bars and so on. However, many netizens who have been to celebrity stores said that the side hustle opened by celebrities is something that we ordinary people can't afford! And it's not too good for the quality of the food.

Over time, when the popularity of consumption has passed, sooner or later it will eventually face the consequences of closing down.

In fact, there are still many celebrities who have opened their own side businesses, not only in the catering industry, but also in other different fields, all kinds of eating, drinking and playing. And their purposes are also different, some want to make more money, and some want to realize their unfinished dreams, for example, if they want to be a fashion designer, they also want to experience the experience and feelings brought by different jobs. But no matter what the original intention is, it should be done in a responsible attitude towards consumers.

In fact, for celebrities and artists, no matter what side hustle they do, their own traffic benefits will attract a certain amount of customer flow, but under this kind of star halo, how to maintain the flow of guests and repeat customers is the most important problem for these stars. Not only the best aspect, but also its quality must be passed. Therefore, what kind of outcome the store will face in the end is all in the star himself.

Because most of the celebrity restaurants are more expensive, the dishes are average, and the quality is low. But I will still pay for some celebrity catering.

In recent years, it has been common for celebrities to be involved in the catering industry, for example, Chen He's hot pot restaurant is very popular with consumers, and it has become a small hit on the Internet.

Of course, not only Chen He, but also many celebrities have invested in catering, Zhang Jiayi is one of them, but he did not choose a popular food like a hot pot, but a porridge shop, which is quite surprising.

"Translation of Chang'an" is the name of its porridge shop, and it is still very poetic to read.

Zhang Jiayi and Chang'an were combined to form "Translation Chang'an", so why did he choose Chang'an?

I believe that those who have studied history know that Chang'an is the ancient capital of the thirteen dynasties of China's ancient feudal dynasty, with a history of more than 3,100 years, and is one of the four ancient civilizations in the world.

Of course, after the founding of New China, the name "Chang'an" no longer existed, and it was replaced by Xi'an today, but in the hearts of most Chinese people, Chang'an is always one of the business cards that best represents Chinese culture, after all, Chang'an in the Tang Dynasty was the largest city in the world at that time, and it was also the most glorious existence in the hearts of the Chinese.

Therefore, Zhang Jiayi's choice of "Chang'an" is also to express the heroic emotions in his heart.

"Translation Chang'an" puts the focus of diet on porridge, because people today pay more and more attention to health, and porridge is very important to health preservation, and has become a necessary choice for today's consumers, so Zhang Jiayi chose to set up a porridge shop, which can be regarded as following the development trend of today's catering, which is still very discerning.

With the development of the economy, people's knowledge level has improved, and more and more people are chasing stars rationally. There are several reasons why I am reluctant to buy tomorrow's cutlery:

First, lack of experience

Many celebrities have opened a number of restaurants by relying on their great influence, because the star has not been exposed to this aspect of things, so there may be a lack of experience in management.

Second, the dishes are expensive

The daily income of celebrities is not the same as that of ordinary peopleIn their eyes, there may be a different value for the same price than in the eyes of ordinary people, because they feel that they are more influential, and open high-end restaurants. As a result, I didn't know that there were many people who didn't have the funds to eat it.

Third, it doesn't taste good

Fourth, unhygienic

I think many people say that the celebrity's store has eaten some unknown objects, so the celebrity's store has certain hygiene problems.

Personally, the reason why I am reluctant to continue to pay for the catering opened by celebrities is mainly due to the following reasons.

First of all, the most important thing for me to choose a restaurant is not the reputation of the restaurant itself, but the quality and taste of the dishes in the restaurant. If the quality of the dishes in this restaurant is not very good and the taste does not meet my requirements, then even if such a restaurant is opened by a star and is relatively popular, I still will not continue to visit.

Secondly, it is undeniable that some restaurants opened by individual stars, although the taste and quality of the dishes can be guaranteed, but often the dishes are set relatively high, and there is no cost performance, if it is in such a situation, I will not continue to buy it. After all, for most consumers, the more important thing is cost performance! For such a star restaurant, it is okay to try it once or twice once or twice, but if you visit it often, if the price is relatively high, then it is not realistic for the vast majority of wage earners.

Another important factor is that my personal impression of this star also determines whether I can continue to buy for the star's catering. For the celebrities I recognize, if he has a restaurant in my city, then I will choose to visit, but for those celebrities I don't know or don't like, even if there is a restaurant in my city, then I may not be interested.

In short, for us, we must be rational when we choose to go to some restaurants opened by celebrities. And don't have too high expectations for such restaurants, look at it with a relatively peaceful attitude, or should compare and choose more with other local hotels of the same type and price.

No matter how brilliant the stars are, they are strangers, and they don't need our people to pay for the money they make so much, and the following three situations will be considered to pay.

Now there is a saying of "natal" and "wall" chasing stars, even if I am optimistic about many actors and singers later, the idol with feelings in my heart is always the one who is there, then Jay Chou is a permanent idol for me.

Knowing that Jay Chou has a lot of money in his pocket, he doesn't care about the money at all, if he really meets him, buy him a cup of milk tea to express his liking, which is worth remembering for a lifetime for little fans.

Not long ago, Wang Sicong gave a bad review for eating Japanese food in Chengdu, and the consumption bill posted was 15,708 yuan, which is an astronomical amount for ordinary people.

No matter how much you like celebrities, you have to live, pretend to pay a lot of money to idols, people may forget about you in a few days, and you will have to cut back on food and clothing next, I don't do this.

In the end, there are only a few who mix well in the entertainment industry, and there are those who have been hated for thousands of years, such as Huang Haibo; There are also those who suffer from depression due to large negative evaluations, such as Reiza; There are also those who have struggled for many years and have been tepid, such as Li Qin and so on.

If you are really fated to meet someone who is willing to pay within your ability, you are not showing off and showing off, you really want to send your own encouragement and recognition, give people roses, and have a lingering fragrance in your hands. Celebrity catering is to make profits from its own traffic, but it is just an alternative businessman. The most important thing for celebrity catering is celebrities, celebrities bring their own traffic, and with the blessing of celebrities, these restaurants have attracted much attention since they were born.

Celebrities promote their products, and they can use their advantages to transform them into fan economy. Now is the era of young people, everyone likes the same idol, has the same social outlook, values and love outlook, and the relationship naturally becomes closer, which is the characteristic of social attributes and fan economy. Stars become links, linking these fans to become the first traffic to their catering.

This is the star catering from the beginning of the brand construction cost is much smaller than ordinary catering enterprises, and the corporate brand effect is extremely high. But high returns also represent high risks, and the high risks brought by star effect are no less than their high traffic. uses the popularity and traffic of celebrities, in fact, there are very few people who really participate in management.

Take advantage of the star traffic, circle a wave of money, and harvest a wave of franchisees. Use the resources and capital in your hands to enter the catering with a very low threshold, harvest a wave and then leave. Celebrities who really want to do a good job in a restaurant all the time simply don't exist.

However, the entry of celebrity traffic has also disrupted the entire catering market, and low-price drainage, celebrity traffic drainage, etc. are all done for potential franchisees. However, now it has entered the end of the harvest, after all, in the information age, many things have become transparent, and it is no longer so easy to cut leeks!