How to increase the popularity of pharmacies?

1.First of all, it depends on whether your pharmacy is a chain store? Generally, the popularity of chain stores will be a little better, if not, it doesn't matter, you decorate the façade a little and look more comfortable.

The medicines inside are displayed by type, so that customers can find the medicine they want to buy in a short time after entering the door.

2. The most important point is that your advertising effect reflects that your store has a complete range of medicines and is cheap. Of course, the first thing is to ensure the quality. I'm talking about advertising that you can print some flyers and distribute them on weekends when the volume is high.

3.There is also a possibility to go to the neighborhood to see if there are other pharmacies, if there are similar drugs**, don't go yourself, just ask a friend to make an unannounced visit. Choose a few medicines at a price that is cheaper than other stores, and make a little publicity.

It's a bit unkind to the peers next to me. But it works)

4. It is to do some ** activities from time to time, and how many yuan to give gifts when shopping.

5.You can apply for membership, and membership benefits can keep many old customers.

1. Store appearance, don't do it because the business is not good, implement it well for a long time, and don't turn on a few fewer lights because of a few electricity bills.

2. Start with the service of the clerk, grasp the professionalism and service quality. Because the things sold in pharmacies are similar, the difference is the service, so you must catch it. No one will rush to your pharmacy to buy medicine for half an hour, they are all nearby residents, so you must do a good job of service for a long time and cultivate your loyal customers in order to continue to develop on a stable basis.

3. In terms of training content, you can invite some professionals to train sales skills. For example, in terms of sales, how to match and sell medicines, everyone may know that colds are paired with vitamin C, but how to match, what kind of customers with what kind of varieties will not make customers disgusted, these are some details of the problem, need training or often organize everyone to exchange experience in their own store. This can give you an additional boost in your turnover.

What is your traffic and average order value??? How many provincial, municipal, iron, and chronic disease medical insurance are there?

How can you get it without data! It is better to have your pharmacy's **, storefront and medicine display.

The methods for pharmacies to improve customer flow and sales are as follows: empathy, commodity analysis, sensitivity, publicity, store environment and atmosphere creation.

1. Empathy.

Merchants should know how to look at the problem from the perspective of customers, experience the feelings of the other party, treat customers as themselves, treat themselves as customers, and take care of the store as if it were their own home, and pay attention to the store as if it were their own home. Starting from the customer's needs, expand to the customer's shopping experience.

2. Commodity analysis.

Store products are the elements that attract customers to enter the store to buy, and a large part of the reason why customers enter the store or have a low turnover rate is because the store's products cannot meet the needs of customers. For example, the imbalance of the comprehensive structure of commodity variety, specification, quantity, manufacturer, quality, efficacy, etc., will affect the turnover rate of goods in stores.

3. Sensitive**.

After talking about the quality of the goods, the next thing is the problem of the goods, people are always very sensitive to the imitation chain money, in the purchase of goods'This is especially true at times. As the saying goes, shop around, many times it may be because the ** of a few products is a little higher or lower than that of competitors, which will cause some kind of cognitive illusion in the hearts of customers.

4. Publicity.

**Publicity done well can increase customer flow in a short period of time and quickly increase Kaigao sales. What are the common ways to publicize? For example, pop advertisements and leaflets outside the store are distributed to intercept passers-by back to the store, go to nearby communities and vegetable markets to do publicity, distribute leaflets, and put up posters, so that customers can know about the store and square activities, stimulate popularity, and expand publicity; Community billboard publicity, etc.

5. Store environment and atmosphere creation.

A large number of posters, piles, and DM manuals are placed at the entrance of the store, and the combination of various ways such as inviting customers into the store in an organized manner can effectively improve the customer entry rate in the store.

First, medicine should be cheap. Expensive medical treatment is a common heart disease among the people, so everyone wants to buy cheap medicine. The price of your medicine is lower than that of your peers, so it must be the first choice of drug buyers.

Second, we must do a good job in public relations. Do a little more rewarding activities and behaviors in your neighborhood and community.

Third, your store's service and hardware facilities are more prominent than those of your peers, which is what we say: differentiated competition.

Articles 1 and 2 are marketing strategies for the popular market, and 3 are strategies for market competition. Such an offensive and defensive tactic has been tried and tested in our store. But the landlord, you have to have the ability to execute. I wish the landlord a speedy success!

1.First of all, the core is the quality of the product. If you want customers to pay money, you must have good quality products, and at the same time attract customers to enter the store, let customers spend. After all, no matter how many people enter the store, it is useless, only letting the people who enter the store spend money is the most important thing.

2.Nowadays, people not only pursue the quality of goods, but also care about the quality of service. A pharmacy that provides high-quality service can make customers feel comfortable from the moment they enter the store, and the desire to shop will naturally increase when they are relaxed, and the success rate of selling products to customers will increase a lot.

You can carry out activities such as buying more and giving more, buying more and reducing more.

1.Increase the number of customers in pharmacies and extend the stay time of customers in the store, get more transaction opportunities, so as to increase product sales, so that customers in the business district of Yaoqi Air Transport can get convenience and benefits, and at the same time, help pharmacies improve their visibility and reputation.

2.Increase the sales of the company's products while enhancing the company's brand image, the activity creativity is in place, when quietly returning, food bucket bright products, health products, clothing, drugs and other goods will be regarded as an instant marketing tactic, resulting in shopping malls, pharmacies, parks, squares on the activities in an endless stream.

3.Therefore, we must work the creativity of the activity and try to achieve four new: new themes, new product selling points, new activity forms, and new activity gifts.

4.Give more clerks actual rewards, run more pharmacies if you have nothing to do, have a good relationship with pharmacies, use tally treasure, you can directly give pharmacies clerks actual rewards on it, and promote their enthusiasm for selling medicines.

5.In order to increase turnover, the store should increase the number of people coming to the store, increase the purchase rate of customers, and try to let customers buy the best drugs in pharmacies. To do this, it is necessary to raise the expectations of consumers in pharmacies.

6.The service content of pharmacies can be roughly divided into pre-sales services, store services and after-sales services. If you do a good job in these three services, you can serve customers in an all-round way, and the business of the store will naturally prosper.

The pharmacies in the community are recommended to increase the flow of customers:

Keeping the pharmacy environment clean and tidy, clear classification can enable customers to quickly find the medicines they need, and some vibrant greenery at the checkout counter or store can make people feel happy and want to patronize.

**Advantage, you can divide the drugs and goods in the store into several areas, and the drugs with the same efficacy can be divided into economic and expensive types, or set up a cheap drug area for several commonly used drugs, and place them in an obvious position to attract customers.

Convenience services, such as some convenient facilities, such as umbrellas, ATMs, children's rocking carts, etc., can attract customers, even if they do not buy medicines or health products, they can also attract customers to the store or the surrounding area.

Health care publicity, such as seasonal health care, common sense of life, health knowledge, etc., can not only increase popularity, but also people are willing to stop and talk, which is easier to attract customers.