What does online marketing mainly do and what knowledge is required

Network marketing (on-line marketing or e-marketing) is to enable potential customers to find a **, store, view the information of goods or services through the Internet, contact sellers, manufacturers or service providers through **, email, QQ, etc., and turn potential customers into effective customers. It can also be understood as: network marketing is based on the actual operation of the enterprise as the background, based on the practical application of network marketing, so as to achieve a certain marketing purpose.

Among them, a variety of means can be used, such as e-mail marketing, blog and microblog marketing, online advertising marketing, ** marketing, etc. Generally speaking, all kinds of marketing activities carried out with the Internet or mobile Internet as the main platform can be called integrated network marketing. To put it simply, network marketing is a marketing activity carried out with the Internet as the main platform to achieve a certain marketing purpose.

There are two characteristics of network marketing: on the one hand, it is based on the Internet and uses the Internet as the marketing medium; On the other hand, it belongs to the category of marketing and is a manifestation of marketing. Enterprise network marketing includes two major elements of enterprise network promotion and e-commerce, network promotion is the use of the Internet to carry out publicity and promotion activities, e-commerce refers to the use of simple, fast, low-cost electronic communication, buyers and sellers do not need to meet each other to carry out various business activities.

Network marketing is the same as traditional marketing to achieve the purpose of enterprise marketing, but there is still a big difference in the actual operation and implementation process.

That is, SEM (usually represented by PPC), by opening search engine bidding, allowing users to search for relevant keywords, and click on the keyword creative link on the search engine to enter the ** web page to further understand the information he needs, and then by calling ** customer service**, communicating with **customer service or directly submitting the form on the page to achieve their own purposes.

That is, SEO is to make it more user-friendly and search engine friendly by optimizing the structure, three-element description, high-quality topic content, and rich and valuable relevant external links, so as to obtain the advantage of ranking on the search engine and introduce traffic.

3. Email marketing

It is to provide industry and product information to users by e-mail in the form of subscription, so as to establish trust and trust relationship with users.

4. Instant messaging marketing:

A marketing method that uses internet instant chat tools to promote the word.

5. Viral Marketing:

The viral marketing model comes from network marketing, which uses the principle of word-of-mouth among users, and is a marketing method that is carried out spontaneously among users and has low costs.

This is our school's curriculum, you can use it as a reference to learn about it.

MedJet mind mapping software.

Business model thinking training.

Understanding of marketing and marketing concepts.

Analysis of consumer behavior.

Competitive analysis. CRM Customer Relationship Management.

Server environment configuration and setup.

Marketing-oriented construction.

**Operation. **Statistical analysis of data.

LP Landing Page Optimization.

**Performance optimizations.

Three-stage new ** promotion and operation:

New**SNS

New ** operations.

Conversion rate optimization.

Four-stage integrated marketing promotion:

Network Advertising. Flow.

Online PR. Relationship management.

1: Have a strong ability to perceive the market and the ability to keenly grasp the dynamic direction of the market.

Have the ability to create independently and the ability to art, and have a strong sense of innovation and service.

4. Familiar with bidding ranking, search engine optimization, etc., proficient in advertorials, exchange links, email promotion, SNS promotion, forum promotion and other special promotion methods, planning promotion themes and responsible for implementation; Specify the promotion plan, promotion objectives, implementation evaluation and monitoring, network promotion cost control analysis, publicity content approval, proficient in no-cost or low-cost network marketing promotion methods.

Finally, online marketers need to know marketing skills and skills:

1.Written skills.

Many ** questions that users want to know are actually not clearly explained, make the problem clear! This is a basic competency as an online marketer.

2.User experience capabilities.

3.Understand the competency.

Internet marketing is inseparable from common programs such as web page production and database applications, and network marketers may not be able to become programming masters, but for some basic programs directly related to network marketing, there should be a certain understanding, especially HTML, ASP, JSP, etc.

4.Ability to participate in communication.

In essence, the most important task of network marketing is to use the means of the Internet to promote the effective dissemination of marketing information, and communication itself is an effective way of information dissemination, the Internet provides many opportunities for communication, such as forums, blogs, columns, mailing lists, etc.

5.Ability to adapt to change.

The ability to adapt to change can also be called the ability to keep learning. Due to the rapid development of the Internet environment and technology, if you don't go online for a few months, you may already be out of the Internet. This is especially true for our online marketing learning and application.

6.The ability to grasp policies and political scales, the e-commerce of hermit travel has just begun, and it is necessary to understand and master the latest policies and regulations, political trends and scales, etc.

Network marketing will not only be the construction and promotion of conventional content, network marketing is not only the growth of visits and short-term benefits, but the overall strategy related to the competitiveness of enterprise marketing. If you want to be invincible in such a fierce environment, you must establish a good attitude of lifelong learning, because no industry is developing faster than e-commerce, technology, models, users, and concepts are changing every day, and we must maintain a lifelong learning mentality. Hope.

1. Understand sales. 2. Understand psychology. 3. Understand management. Fourth, understand the platform operation.

The theoretical basis of network marketing mainly includes the theoretical knowledge of four major majors:

1. Direct marketing theory; 2. Theory of Network Relationship Marketing;

3. Soft marketing theory; 4. Network integrated marketing theory.

However, while mastering professional knowledge, the following points also need to be understood and learned:

1. Learn market research, obtain and understand how to analyze online shopping customer data, such as Liang Peihe;

2. Learn brand and product copywriting planning and how to dig out selling points;

3. Cooperate with advertising activities to write relevant advertorials required by the market;

4. Learn to monitor the effect of online sales and the ability to improve.

Internet marketing, also known as online marketing or electronic marketing, refers to a form of marketing that uses the Internet.

The Internet ** in terms of terms of immediate reverberation and resonance of both aspects of the interactive nature, are unique characteristics of network marketing that are different from other marketing methods.

Modern enterprises have entered the marketing strategy of the new century, but if you want to do a good job in network marketing, there are some basic knowledge that must be mastered.

To do a good job in online marketing, you need to master the basics:

1. SEO The so-called SEO, that is, search engine optimization. Learning this content well can allow us to get more organic free traffic in search engines, get higher weight, better rankings, and more audiences. The main contents involved in the study of this piece are:

2. Copywriting planning.

Copywriting planning should be the knowledge that every learning network marketing felt account must master, simply put, copywriting planning is copywriting planning and marketing campaign planning, because network marketing itself will be a network sales channel, in order to successfully complete network marketing, it is naturally inseparable from copywriting planning and event planning. Therefore, if you want to do a good job in online marketing, you must learn copywriting and event planning, and master the skills.

3. SEMSEM is what everyone calls bidding, because the display position of the bidding is ranked in front of the natural ranking, so many companies want to join the bidding. However, PPC is pay-per-click, and how to spend less money to bring more traffic and potential customers is a problem that online marketing webmasters should focus on learning. As far as Xiaoku Network knows, the content is often divided into keyword screening, creativity, matching methods, bidding strategies, etc.

4. Understand the industry.

Perhaps, when you first enter this industry, you will feel new and excited, feel that this industry is mysterious and full of charm, and you can't wait to make achievements immediately. But here, Xiaoku Network wants to advise you, first put these questions, ideas aside, the first thing to do is to calm down, first make a general understanding of the network promotion industry, and then start tossing!

5. Interactive marketing learning.

At present, many self-leading platforms are very popular, such as: , Weibo, Momo, and many other interactive platforms are becoming more and more popular, and at this time, there are more and more marketing through interactive platforms. So as a marketing station, it is natural to learn about self-media marketing, learn interactive marketing, and the learning content mainly involves the selection of platforms, the planning of activity content, the production of landpage, and the monitoring of marketing effects.

Internet marketing is a very hot industry at present, in this industry different positions have their own different goals and challenges, from a participant who does not know anything to a marketing planner is not an easy task.