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Whether it's worth it or not doesn't depend on what you think, people with good living standards and people with average living standards definitely think differently. Isn't it up to them to think about whether the basic items are worth buying, if you like the brand very much, whether it's his products or something, then buy it, it's nothing.
But if your personal economic conditions are not very good, then you don't have to buy these brands, there are many small brands of good quality, in other words, miscellaneous brands also have a lot of good things, and it is not necessary to buy the basic items of this European and American brand. To put it bluntly, it depends on personal values, if your consumption level has always been at this level, then for you such a basic model does not exist to say whether it is worth it or not, if you like it, you will buy it, so what is it?
In fact, ZRA and H&M are not high-end brands, compared to other big brands, they are just a cheap brand abroad, the reason why they can open so many stores in China is because they can quickly adapt to the Chinese market, most of them are young people will buy such brands, the brand style is more in line with the aesthetics of young people, of course, there are some young people chasing the brand effect.
However, if your income is only average, clothes are generally solved, and you love to buy popular models when you buy things, then such a standard of living is indeed a little difficult to consume in the above two brand stores, and you will definitely feel that it is not worth it, because at the same price, you can buy better quality things in **or other shopping**, and it is indeed not worth it if you measure it in this way.
I've also bought their products, and I don't think it's really cost-effective, sometimes you just buy the styles, and the quality of them is really average. If you like their brand, this kind of spending is normal, but if you just want to buy a basic model, you don't necessarily have to buy them.
Again, the economic base determines the superstructure, just like I think their clothes are a little expensive, but my classmates think their clothes are super cheap and super cost-effective. Everyone has a different view of things, so you have to judge whether it is worth it or not according to your own situation.
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I think the basic items of these brands are very good, especially for college students and young people with low salaries, it is still worth buying for this kind of consumer group, such as Uniqlo, Zara, H&M, these basic items are simple and comfortable, and ** is not very high, it is very worth buying, and the cost performance is relatively high.
I'm a big consumer of these brands, I'm a college student, and most of my life comes from my parents, so I don't have a lot of money to spend on clothes. Now although there are ** low clothes, but most of the quality styles are not very satisfactory, most of them are worn for a period of time when they were purchased, and there will be problems such as pilling, deformation, and fading after a long time, so I don't want to wear it again when I take it out in the second year, just like buying clothes once in such a season, although it is cheap, but it is particularly cost-effective every year. If you go to some specialty stores to buy clothes, one piece is hundreds, which will seriously affect your life.
And the basic items of brands like Uniqlo are simple, comfortable, versatile and of good quality, like I buy a sweater, shirt or pants for less than 200, but the quality is really good, I can wear a dress for three years before. And most importantly, the basic pieces of these brands are particularly versatile, simple to wear with clothes, and they don't go out of style. Personally, I think these basic items are well worth buying, especially for consumers like me who have little to no income** or low income.
I remember the first time I bought the basics of these brands was when I was shopping with my girlfriend in my freshman year, and we went to Wanda Plaza, and we found that any one of the clothes in these stores would cost us a month's living expenses, and many of the clothes were not particularly satisfactory. We finally decided to try it out at Uniqlo, Zara, H&M, and chose some simple underwear, I chose a shirt and a pair of pants, and she chose a white sweater. The prices are relatively low in the store, and the styles are simple.
But these basic items are really unexpected, and they are worth buying, and now that I am in my senior year, these clothes can still be worn, and they can be taken out as new. I really think the basics of these brands are amazing, and I really like them.
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Zara and H&M's clothes depend on whether you can pick them, basically the clothes of fast fashion brands like this are of uneven quality, some are comparable to big brands, and some can be thrown into the trash after washing them a few times.
If you want to buy basic clothes in H&M, you should look for its conscious series, which is mostly basic, ** similar to ordinary brands, and the quality is also very good. Occasionally, there will be some special models of no less quality than big brands, and the style has more design than the basic model, but it is also very beautiful and versatile, and many celebrities have worn skirts in this series. <>
Like Zara's clothes, they are updated quickly every season, and I will go shopping with my roommates as soon as a new product comes out, but to be honest, there are basically more than a dozen clothes styles per season that are suitable for students like me to wear, and beautiful, and then remove the ** too high, then there are only a few left. I feel that Zara's clothes are still a little too European and American, and they are not very friendly to a small girl in her early 160s like me.
After all, ZARA's official positioning group is 20 to 35 years old, so the clothes inside are still more suitable for women who have just entered the social work, more professional and fashionable, if you just want to buy some basic T-shirts and shirts, it is not recommended to buy in ZARA, his clothes are not many basic models, but even if there is, the price is more expensive than others, and the cost performance is not very high.
If you like to wear some basic clothes, you can try Uniqlo, their clothes are mainly basic, mostly cotton, linen and other skin-friendly natural materials, the quality is very good, and ** is not expensive. Since the change of design director, the style of Uniqlo's clothes has become much more beautiful, and the two dresses I bought at his house are beautiful and durable.
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I think the basics of these two brands are still very worth buying, because after all, there is a brand effect there.
We say that the reason why a brand can become a household name is that quality has determined its vitality. The guarantee for the continuation of the brand's vitality is to ensure quality. We sometimes say that it's expensive, it's expensive, and it's expensive because it's good.
And if we take a single product that has no brand influence and compare it with the basic items of these two brands in the mall, we will already tell you the truth in terms of feel. The basic items of these two brands, whether it is in the design of the style, or in the experience of the product, and in the quality of the product, are easily crushed, and there is no brand influence of the single product. It's not that we dislike the poor and love the rich, but we look down on any valuable products, but through comparison, we can understand how much effort is behind a successful product.
The best reward for hard work is to use it to show value.
Moreover, these two brands often appear in Ginza Wanda Shopping Plaza, although they are not luxury goods and other consumer counters, but they can also belong to the middle and upper consumption grades. I remember once I went to Zara to buy a pair of wide-leg pants, ** not very expensive about 200, but the workmanship, cut, design style and materials of that article, the moment you touch the product, you can feel how attentive the designer is. And my pants are relatively cheap in the current season's inventory, but the brand of ZARA does not cut corners according to the level of **, and any product is carefully taken to the extreme, which is the key to the brand's influence.
And with the same purchasing power and spending power, I recommend buying the basic items of these two brands. In addition to my intimate service, he can improve his own level, especially as a girl, you can't live in the stall and vegetable market for the rest of your life!
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To be honest, basic items are really not recommended to buy! Most of my clothes are black, white and gray, I will buy better textured ones, slightly more expensive ones! You have to know that he is a fast-moving consumer goods!
The update is very fast! Girls who want to buy basic items have thought of it! His family's basic items are more expensive than others!
It's better to save some money and buy some good ones!
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There are not many styles of themselves, and the clothes, shoes and bags are basically classics, but they are very attractive, and the market performance is also very good, and there are many loyal fans. They also mark the cost structure of clothes on the Internet, and you can clearly see that every penny is spent. Stores is a brand from South Korea, which is actually made up of designers who are on the horizon, focusing on tailoring and having a strong sense of design.
Many celebrity hipsters will choose this brand, of course, its ** will be slightly more expensive than the previous recommended brands. The sense of design is also reflected in the following aspects.
There are actually quite a lot of affordable and good-looking brands in <>, but it is difficult to achieve the texture of big brands with fast fashion brands like hm, but some foreign niche designer brands are not as expensive as big brands, but they are not inferior to big brands in terms of design style and texture. You go and buy some collaborations with brands and designers, such as H&M and Uniqlo, they have such products every season, these are definitely worth "cherishing". First of all, the designer will be responsible for their own design, and of course the design team will be responsible for these products.
But I still want to be glamorous. In many cases, when we buy clothes, we want to use affordable ** to pursue the texture of big brands. Many brands are tired of buying and buying, and want more affordable but big-name brands.
Let's take a look at it now. It would be nice if there was that kind of niche cost-effective brand, almost everyone has considered it, so let's plant a few niche and fashionable, ** and people-friendly brands.
The quality is good, I bought a cost-effective, the quality is good, and I wore the clothes I liked very much, so why not be a high cost performance! The key is that a high-quality piece of clothing can not only bring self-confidence to the individual, but can also be worn for several years if properly maintained, which is also another way to save money.
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UR, a domestic fast fashion brand, has a more youthful and individualized style, similar in quality to Zara, but cheaper than Zara, and often has discount activities. In addition to clothing, bags, shoes, and accessories, the ACC series includes a variety of accessories, especially bags, and some special models will be launched every quarter, with a personalized and good-looking design. It's quite suitable for the student party.
**Cost-effective without losing the sense of design, a little bit of collocation can wear your own style and fashion.
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Note, Bershka, Uniqlo, Metersbonwe, Yichun, Li Ning, etc., as well as some clothes on the Internet are also good, and the style is good** cheap.
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Handu Yishe, 361 degrees, Li Ning, Metersbonwe, Semir These brands of clothes are very comfortable to wear, and they are also very suitable.
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Metersbonwe, Semir and so on. Metersbonwe's ** is good, and Semir's style is good-looking.
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No, Zara belongs to the mid-range brand. The model adopted by ZRA is called vertical consolidation, which greatly shortens the shipping time: the average is 2 weeks, so the fast fashion brand represented by ZRA can have 15-20 collections a year.
Brief introduction. In terms of Zara's ** and product style, it is more suitable for friends who have just worked to be under the age of 30. It's not cheap in China, and it's not so good in quality that you want to hold it for a long time.
What you are pursuing is nothing more than to help your full-body shape shed figure set a position through Zara's more decent design ability.
Zara's coat is still very cost-effective when purchased during the discount period. For example, at the end of the year, you often see a discounted MA-1 jacket or a casual blazer, and with the design level of their home, it is difficult to buy something of the same level at least for this kind of money.
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Zara** is divided into three series: Woman series, Basic series and TRF series.
The Woman collection is a collection of international pop elements and is placed in the most prominent place in the store, which is a classic of Zara.
The basic series is an everyday garment, with a modest positioning, combining practicality and high quality in materials, design and tailoring, and incorporating the latest fashion elements.
The TRF series is designed for young women to cater to their unique tastes and needs. The store has opened up a separate sales space for TRF, which is bright and eye-catching.
ZARA's Operational Strategy:
Differentiated market positioning strategy. The key to the successful differentiation of the ZARA brand positioning lies in being close to consumer needs and fully integrating regional resources. ZARA is an international popular clothing brand with "medium and low price but medium and high-end quality", with medium and high consumers as the main customer group, so that low-cost clothing can also be as fashionable and good-looking as ** clothing, so as to meet the psychological needs of consumers who do not need to spend a lot of money to pursue fashion.
Global operational strategy. Zara uses the cheap production resources of Spain and Portugal and the geographical advantage of proximity to Europe, greatly reduces the cost of product manufacturing and transportation, improves the timeliness of goods on the shelf, and grasps the timely fashion trend of JIT, which is the key reason why it can provide high-quality and affordable products that consumers love.
Innovative marketing strategies. With "Made in Europe" as its main marketing strategy, ZARA has successfully cut into the hearts of consumers who are interested in "Made in Europe" as a high-end fashion apparel brand, and its market-driven marketing strategy is one of the keys to successfully enter the market.
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