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There is no 100% profit in business, they all have to rely on their own management, the same business, some people earn a lot of gold leaf, and some people lose all their money, all of which are caused by different business methods. Of course, it is also very important to choose the industry and project, and if you choose a good project, you will be at least half of the success, and the rest depends on how you run it. It is a good choice, the market is stable, the profits are high, the competition is small, this industry used to be difficult to enter, mostly family inheritance, it is difficult for outsiders to enter the industry, so there are not many people who have been engaged in the industry since ancient times, but the people who are engaged in the industry make money, otherwise it will not be passed on for so long, although it is not guaranteed that everyone who does it will make a lot of money, but as long as you do it carefully, it is just a matter of earning more and earning less, and there will never be a loss.
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My flower shop has been open for about six years, and business was still okay before. In the past two years, business has slowly deteriorated from what it used to be. In the end, it can be said that there is almost no profit every month, except for the salaries and rents of employees, and even some months have reached the point of backwards.
I'm on the verge of going out of business, but I still have some hope that I can turn the business around. If you can't bear to close the door, you just don't want to. By chance, I walked into Mr. Wang Shunjie's free profit course, and continued to understand through continuous learning.
Then after I went back, under the guidance of Mr. Wang Shunjie, in less than a month, my store was brought back to life and made a profit of 200,000 yuan.
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Some make money, some don't.
The scale of a small flower shop is about 30 square meters, the rent is about 2000-3000, the decoration cost of 30 square meters is about 5000-100000, and the equipment of the flower shop includes flower fresh-keeping cabinets, watering cans, scissors, and the cost is about 3000. The flower shop needs one or two florists, with a monthly salary of about 1,000 to 2,000, and a total investment of about 20,000, which is affordable for most investors.
Flower shop purchases are wholesale according to the amount, a few cents or a few yuan of flowers, but after the processing of flower arrangement skills, more than a dozen are trapped together, and then packaged with beautiful colored paper, immediately can be more than 10 yuan hundreds of yuan, business opportunities can see how big the price difference is, its value-added point lies in the packaging.
In fact, not only flowers, but also many products are high because of its packaging, such as Mid-Autumn Festival moon cakes, chocolates and other retail products, is also a good marketing point. But flowers have a drawback, although they are delicate but easy to wither, once they become not fresh, it will be greatly discounted, so either do a good job of keeping them fresh, or expand sales and let them sell within the validity period.
If the flower shop wants to increase revenue, then its service must be done well, starting from the packaging, the aesthetic value of different customers is different, flower recommendations and packaging are exquisite, and there is a personalized plan to achieve customer recognition. In order to retain some regular customers, if you carry out flower arrangement experience activities every week, this humanized strategy will shorten the distance between merchants and customers.
Nowadays, many flower shops do not only buy flowers, it is more difficult for ordinary flower shops to compete with specialized flower shops, because of the shopping experience brought by consumption upgrades, and their own flower shops should have "ornamental value", such as decorating their flower shops into gardening grocery stores, so that the products are diversified, and additional income can be increased.
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Summary. Hello, the profit model of the flower shop has the following types:1
Retail-based modelWhat is a retail-based model? It's those brick-and-mortar flower stores with better locations. **Large volume, fast turnover, good business can use better people, better people drive better income of the store, virtuous circle, of course, the rent of a physical store with a good location is also expensive.
2.The project model is based on the project model, many of which are in the form of the existence of the studio, mainly serving the customers of the enterprise or brand, with the advantage of strong design ability, or unique customer resources, and familiar with the service and operation process of brand customers. If you want to do this, ask yourself if you have the resources and design skills.
3.Experience mode is now a new florist model, what kind of person is suitable for doing? It is suitable for people who have enough personal charm or strong teaching ability and good expressiveness.
Hello, the profit model of the flower shop has the following types:1Retail-based modelWhat is a retail-based model?
It's those brick-and-mortar flower stores with better locations. **Large volume, fast turnover, good business can use better people, better people drive better income of the store, virtuous circle, of course, the rent of a physical store with a good location is also expensive. 2.
The project model is based on the project model, many of which are in the form of the existence of the studio, mainly serving the customers of the enterprise or brand, with the advantage of strong design ability, or unique customer resources, and familiar with the service and operation process of brand customers. If you want to do this, ask yourself if you have the resources and design skills. 3.
Experience mode is now a new florist model, what kind of person is suitable for doing? It is suitable for people who have enough personal charm or strong teaching ability and good expressiveness.
After the design is famous, it will be transferred to training classes. No need for a good location. 5.
The transfer mode is actually the mode chosen by most traditional flower shops. Generally, the industry has been fighting for many years, with very rich experience in production and distribution, and the festival can find enough people to help, specializing in ** stores or online peers to transfer orders, with thin profits and large quantities.
The florist's share capital structure and financing needs.
There are generally three types of equity structure and financing needs of florists.
1. Commercial operation, opening a flower shop studio, choosing to invest in florists and cooperating with florists, so as to enter this beautiful industry. Second, in the form of partnership, the financing of the general florist is that the investor pays all or most of the funds to account for the majority of the shares or dividends, while the florist only contributes a small part of the funds. 3. Financing channels, and traditional self-employed financing is mainly divided into two categories, one is debt financing, and the other is equity financing.
For a flower shop, the first method is often used, which is debt financing.
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Hello friends, the profit model of online flower shops generally has the following types:1Selling flowers, noisy dates, feasts and bouquets:
Online florists make a profit by selling flowers and bouquets. They can buy flowers from farmers or wholesalers, and then sell them to customers through their own **. Normally, online florists need to bear the cost of flowers, transportation costs, sales costs and other expenses.
2.Wedding decoration services: Some online florists offer wedding decoration services to help customers arrange flowers at the wedding scene.
This kind of service requires the florist to provide more professional services, and in the case of higher service quality, the online florist can obtain higher profits. 3.Provision of planning services:
Some online flower shops offer planning services, including event planning, outdoor event decoration, etc. This kind of service includes more aspects and requires more investment from the florist to provide a quality service. 4.
Package and sell gift boxes, party decorations, etc.: Online florists can also earn money by selling some gift boxes, full moon party decorations, children's party decorations, and other products. In general, the profit model of online florists is more diversified, and they need to choose and position themselves according to market conditions and their own strength.
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As a florist with interest, planning for life is also a must. The marketing volume of the flower shop is mainly from four aspects: 1. To ensure the freshness of flowers, a small amount of demand is generally for individuals and families, and the amount of limb hunger liquid purchased is small, but the freshest flowers will be selected, even if it is a wedding and other activities with great demand, I hope it is fresh; 2. To be appropriate, whether it is a large amount or a small amount of purchase, suitable is the trump card to attract consumers; 3. Publicity is also indispensable, even if the decoration of the flower shop and the freshness of the flowers are the best, but the unknown does not seem to have any effect, and the sales volume of the good limb Zheng cannot be reached, therefore, publicity is indispensable; 4. Actively pull sponsorship, pull activities, with large-scale activities such as companies and weddings, there is an appropriate amount of sponsorship, but you are still worried about sales?
Do a good job in the above 4 articles, sales are not a problem, and making money is not a problem.
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First of all, whether you are working full-time to open a flower shop or entrusting it to others, it is always better to understand than not to know, even if you don't know how to arrange flowers, you must understand the basics, otherwise even if you invite someone, how can you tell his level?
In addition, in terms of cost savings, it will also be better.
Well, let's talk about the harder parts of the flower shop, so be prepared for the worst.
First of all, find out where the local flower market is located, and the best time to stock.
To know how to distinguish the freshness of the flowers in the flower market, such as whether the bottom of the stem of the rose is black, you can buy some books to see.
According to the location of the store, it is necessary to decide what to spend at different times and different **. Because the price spent has a lot to do with the time and the supply at the place of delivery. The amount is small or in some periods (such as winter and when the wedding is busy), ** will be ridiculously high, at this time, you have to consider how much you have to sell in the store at such a high price, and whether you can sell it.
This also involves a problem of fresh flowers and loss of stuffiness, which is very cruel, because it can only be thrown away if it is not sold after the shelf life. At present, the best way I know is to hang them upside down and dry them when they are estimated to be almost past their shelf life, or break the petals for wedding and ** (there are very few people who buy this).There is also a return to the store after the purchase, to start sorting out the flowers, during which there will be some flowers due to transportation and other problems caused by problems can not be used, such as broken flower stems, this is the best to deal with.
You can make small bouquets or small works.
Another question that determines whether flowers should be thrown away is where your store is located, whether the people in this place like flowers, whether they buy flowers, and how often. These are the most important. Therefore, universities, hospitals, high-end hotels, hotels, expatriate gathering places, and high-end department stores often have more flower shops.
At the same time, the cost of a florist also includes your rent in these places. The selling price of the flower depends not only on its price, but also on the rent, labor, and loss. Due to the principle of proximity to buy flowers, because the farther away, the more likely it is to be damaged by accidents, so in addition to the rent factor, the more ** lot can also be appropriately ****, but the quality requirements are also relatively high, and it is necessary to distinguish pants from general florists.
It is still recommended that you go to a professional school to study, in addition to being able to understand, you can also meet some like-minded people. My current partner and I met through school.
In addition, I recommend books that I basically think are good.
1.Flower Shop Operation Manual, by Chen Yuliang, China Aerospace Publishing House.
2.Practical floral book series (there are flower baskets, floats, etc., it is indeed more practical, but the color scheme inside is not very good-looking) Guangdong Economic Publishing House's bar author forgot.
3.Go to the flower market more often to understand and understand. This is the most realistic.
If you want to learn systematically, you can consider signing up for a live online class, and recommend CGWANG's online class. The teacher speaks carefully, you can watch it back after the class, and there are also the same type of recorded classes that you can learn for free (give away lifelong VIP). >>>More
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