How to investigate whether a beverage brand can survive in the market?

Doing business is a loss and a profit, and the road in front of a businessman is always indispensable. Whether you can succeed or not, you can see how much the manufacturer attaches importance to this drink, and second, your personal ability. Because some people do well with the same product, and some people don't understand it.

And the provincial, city, and county generations are all different. If you're not professional, it's best to run the business for two years first. Don't let your money and your people be played.

Then it depends on its popularity and reputation, if it is a new unknown junior, then you have to be cautious; Because it is very easy for a business to collapse.

Tianjin Hengzhenyuan Food Technology Co., Ltd. is located in Baodi District, Tianjin, at the entrance of Beijing-Shenyang Expressway, with convenient transportation and unique geographical location.

Hengzhen was founded in 2009, and the factory covers an area of 23,100 square meters. It is a group specializing in beverage processing and R&D. The company has independent research and development of the leading level of similar research in the domestic automatic irrigation production line.

The company has strong technical force, with more than 500 employees, including more than 80 professional and technical personnel in beverage engineering. The "Yilewa" brand fruits, juices, vegetable proteins, eight-treasure porridge, milk, carbonic acid and other products developed by the company are exported to more than 20 provinces and cities across the country, and have a good market reputation. In line with the business tenet of "quality first, reputation first", the company takes the customer's requirements as the quality content standard, and fully implements the quality management of all employees and the whole process in the production process.

Rapid delivery and satisfying every customer is the eternal commitment of the enterprise. We are willing to carry out all-round cooperation with people of insight at home and abroad, in line with the principle of "quality first, honesty and trustworthiness, mutual benefit", and create a brilliant enterprise.

q4q5q4q6q8q8q9q3q0

You have to look at the development process of beverages, in the past, carbonated drinks were popular, then fruit juice drinks were popular (such as fresh oranges, etc.), now fruit juice drinks are going downhill, and milk drinks are on the rise. Choosing the right beverage category is a general direction, of course, if you want to know if it can be popular, there are many factors to consider!

1. Laoshan Cola.

The first drink that has disappeared is Laoshan Cola, it is China's first self-developed brand Cola, as early as 1953 has been on the market, 80 after 90 years of small talk about the people must have drunk, this kind of Coke and today's Coca-Cola and Pepsi Cola are different, its taste has a faint taste of traditional Chinese medicine, which makes people feel very fresh and different. But then Laoshan Cola gradually declined, although it was re-launched in 2004 after reorganization, but the sales were not as good as before, and now it has basically disappeared from our lives.

2. High Lego solid drink.

When I was a child, everyone must have seen the advertisement of Lego solid drinks on TV, and the children wanted to taste what Lego tasted like, and in the previous era, it was basically the wealthy people in the family who would buy Lego for their children, after all, it was not cheap.

3. Jianlibao.

Jianlibao is really a drink in the first few decades, the post-80s and post-90s have basically drunk, because it is really hot, and there is a nickname called "Chinese magic water", Jianlibao as an alkaline electrolyte drink, the taste is really good, but then due to the rise of other drinks on the market, Jianlibao orange bend sales are not as good as before, coupled with the internal rectification of the enterprise, Jianlibao has slowly disappeared from people's field of vision.

Fourth, the prince's milk.

In life, in addition to carbonated drinks such as Coke Sprite and functional drinks such as pulsation, there is another drink that is also loved by everyone, that is, lactic acid bacteria drinks.

In fact, as early as 20 years ago, lactic acid bacteria drinks were already very popular, and the most representative one is Prince Milk!

Parents think that lactic acid bacteria drinks are healthier than soda, so they will buy them for their children to drink, and Prince Milk is also very good in the mouth, but with the declaration of bankruptcy of Prince Milk Group in 2010, this kind of lactic acid bacteria drink is no longer available on the market.

5. Rising Sun Iced Tea.

Now the more popular iced tea sold in the supermarket is Master Kong and the unified iced tea, and in fact, in the early years, the most famous is the Rising Sun Iced Tea, it is China's first carbonated black tea drink, at that time it was endorsed by the national idol Andy Lau, basically adults and children can't put down this drink, Rising Sun Group also made a lot of money because of this ice tea drink, and it has gained 3 billion sales in just a few years.

But later, with the rise of other beverages, Sunrise Iced Tea Drink gradually declined and withdrew from the market.

Hello, friend.

There are still a lot of drinks that have disappeared from memory.

There used to be some beverage brands that were popular all over the country, but now they are gone. The dilemma they face is similar, strategic mistakes at the peak, blind diversified expansion, aging brands, outdated products, and under the influence of the Internet, young people's product needs, service needs, shopping methods, demand levels, etc. are changing, unable to keep up with the changes of the times, and are destined to be abandoned. Next, Wuji will help you take stock of a few brands that have disappeared from your memory.

Shanhaiguan soda in 1902, has gone to the high-end market, and finally was named the first lemonade in the country, although it was particularly delicious, but also the first place in the production of soda, but also can not escape, was eliminated by the society of this pass, back to the number of the original Shanhaiguan production of soda factory is very simple, but Shanhaiguan soda company, pay attention to quality, so at that time the sales were very good, in the era of the most popular with everyone, but in the 90s, Shanhaiguan soda leakage disappeared in everyone's sight. Although Shanhaiguan later restarted production, it has long been unable to find the feeling of the past.

Gao Cheng soda drink I remember that it did not appear very early, Qixi and Meinianda, there are few orange juice carbonated drinks on the market, Gao Cheng was the first competitor of Jianlibao back then, and Gao Cheng was absolutely indispensable for the wedding banquet during the New Year's Festival. The reason for the discontinuation of high orange beverage is also because the profit of high orange beverage is too low and does not have much advantage compared with other big brand drinks, so high orange beverage no longer exists and is eliminated by society. With the improvement of people's lives, the drinks that everyone buys are no longer cheap goods like high oranges.

Very Coke is a Coke-type carbonated drink produced by Wahaha, which was once defined as: "our own Coke" at its peak, but it did not escape the competition for the market between Pepsi and Coca-Cola, the two major cola manufacturers. But then again, the very cola tastes good.

When I was a child, everyone must have seen the advertisement of Golego solid drinks on TV, and the children wanted to taste what Golego tasted like, and in the previous era, it was basically the wealthy people in the family who would buy Golego for their children, after all, ** is not cheap. There are various flavors of Gao Lego, among which orange flavor is the most popular, and it is said that drinking it is also beneficial to children's physical development, but this drink has gradually disappeared. These common beverage brands have gradually disappeared.

Some people feel very sorry that they brought us a lot of happiness back then.

3 allStatistical analysis of the number and loss of beverage enterprises

As of the end of January to June 2018, the number of enterprises in China's beverage manufacturing industry reached 6,729, including 878 loss-making enterprises, and the total loss of China's beverage manufacturing industry in the first six months was 100 million yuan, a year-on-year decline.

Statistics on the number and loss of beverage enterprises from January to June 2018.

The efficiency of the industry has improved significantly

According to the Prospective Industry Research Institute's ".Analysis report on production and sales demand and investment in the soft drink industry》The latest statistics show that from January to June 2018, the main business income of China's beverage manufacturing industry reached 100 million yuan, a year-on-year increase, and the total profit of the industry reached 100 million yuan, a year-on-year increase. The significant improvement in the efficiency of the industry is mainly due to the work of adjusting the structure, promoting transformation and increasing efficiency.

Statistics and growth of total revenue and profit of beverage enterprises from January to June 2018.

The profitability of the beverage industry is basically stable

From January to June 2018, the profitability of China's beverage industry was basically stable. The gross profit margin of industry sales increased by a percentage compared with the previous month. The beverage industry sales margin was 13%, an increase from the previous month's sales margin.

Statistics of profit interest rate of beverage industry from January to June 2018.

Taste is the core attribute of soft drink products, and taste innovation is the top priority of product innovation. Taste is the most basic and core attribute expression of soft drink products, and whether the manufacturer's product innovation ability can meet the taste changes of domestic consumers is an important factor that determines whether the product can sell well and even the survival and development of the enterprise.

Consumption upgrading brings new trends in the industry: health and health care functions will receive more attention, and in order to adapt to consumers' increasingly strong health demands, health care connotation will be richer and richer will be an important development trend of the soft drink industry in the future. Under this trend, the decline of carbonated beverages will be inevitable, while bottled water, protein drinks, fruit juices, sports drinks, light drinks and other varieties that meet the health characteristics have greater market potential.