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There are a total of 11 celebrity spokespersons of ANTA, namely: Wang Hao, Kong Linghui, and Scola (LuisScola), Francis (Steve
Francis), Tang Zhengdong,Wang LeiElena. Yankovic(Jelena Jankovic), Zheng Jie, Tan Xue, Zhang Liangliang,Xiao Yaxuan
Founded in 1991 in Jinjiang, Fujian Province, ANTA (full name: ANTA (China) Sportswear) is a comprehensive sportswear enterprise integrating manufacturing and marketing, focusing on providing cost-effective professional sportswear for ordinary consumers.
ANTA is principally engaged in the design, development, manufacture and marketing of ANTA branded sportswear (including sports shoes, apparel and accessories) on the Hong Kong Stock Exchange on 10 July 2007.
Listing. On August 24, 2021, ANTA Sports Products**** released its 2021 interim results report. According to the report, Anta's operating income.
The strong increase to 100 million yuan, a record high. The net profit was 100 million yuan, a year-on-year increase, and the non-net profit was 100 million yuan, a year-on-year increase.
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1, Wang Yibo.
On the morning of April 29, 21, Anta officially announced that Wang Yibo became its global chief spokesperson through official channels such as Weibo @ANTA体育. Subsequently, Wang Yibo also released a Weibo endorsement for Anta, and in less than half a day, the number of likes and ** has exceeded one million, and the number of views on the topic exceeded 1 billion on the same day.
2. Thompson.
Anta has designed large Chinese characters on its American clothes, and such designs with words can be seen everywhere on the clothes. Thompson also always wears such clothes for publicity, and over time, some American fans who like Chinese culture have also begun to chase such trends, even if the price is expensive, fans are willing to pursue it, and some American netizens even lamented that Anta is a luxury in the United States.
3. Rondo. Because of the contract with Anta, Rondo had to endorse the owner's brand sneakers in the public eye. However, the facts over the years have also proved that the signature sneakers launched by Anta specifically for Rondo have not been recognized by fans.
Moreover, his average data per game has been declining year after year, which also made Anta question Rondo's influence, so that he finally ended his contract one year early.
4. Hayward.
At the time of the official meeting with Hayward, Anta had already prepared a very complete spokesperson marketing plan. After visiting Hayward several times and preparing a number of products for him to test, Anta promised to launch signature sneakers for Hayward.
5, Kong Linghui.
As the first spokesperson of the shoe company Anta, Kong Linghui has always had an indissoluble bond with Anta. Dressed in an ANTA T-shirt, Kong Linghui donated the funds raised to the school representatives on behalf of himself, ANTA and "Linghui Interstellar".
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This case was later regarded as a classic, so much so that Jinjiang's sports brands have taken the "star + CCTV5" model as the first choice for brand promotion. After Kong Linghui, Ding Zhizhong continued to introduce Anta's spokesperson to Garnett.
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Star Battle, Kong Linghui, Feng Kun.
ANTA: ANTA is a professional sportswear brand positioned for the general public, focusing on providing the most cost-effective professional sportswear for the majority of ordinary consumers.
In 2017, the market value of ANTA Sports exceeded HK$100 billion, becoming a domestic sports brand with a market value of 100 billion yuan and the third largest sports brand in the world.
Related Introductions
In 1999, ANTA signed Kong Linghui as its image spokesperson, launched the brand slogan "I choose what I like", and took the lead in creating a marketing model of "sports star + CCTV" in China. The promotion of the brand drove the strong growth of sales, and the turnover quickly exceeded 200 million from more than 20 million.
On January 17, 2013, the "2013-2016 Chinese Olympic Committee Sports Apparel Partner Signing Conference" was held in the conference hall of the General Administration of Sport of China, marking the first time since 2009 that ANTA joined hands with the Chinese Olympic Committee to become the "2013-2016 Chinese Olympic Committee Sports Apparel Partner" for the new Olympic cycle.
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Anta's image spokespersons range from the 1999 Olympic champion Kong Linghui, to the famous NBA star Battle, the world women's volleyball champion Feng Kun, the captain of the Chinese team, the world table tennis champion Wang Hao, the CBA's potential player Wang Bo, the rocket rookie Scola, and Frances Wang Bo, Feng Kun, Wang Rong and Kong Linghui. The latest is Rocket rookie Scola Wang Bo - Basketball Image Spokesperson Feng Kun - Volleyball Image Spokesperson Wang Rong - Anta Sneakers Spokesperson Kong Linghui - Anta Brand Image Spokesperson.
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There are many, but all of them are sports letters.
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The brands of ANTA Group include: ANTA, ANTA KIDS, Philo (China), Spandy, Kelon, Mavericks, ANTA-NBA co-branded, Arc'teryx, Solomon, Wilson, etc.
ANTA: Positioned as a professional sportswear brand for the general public, ANTA focuses on providing the most cost-effective professional sportswear for ordinary consumers.
ANTA KIDS: ANTA Travel's exclusive children's sports brand, covering children aged 0-14, with products ranging from clothing and bridges, shoes and accessories to fully meet the daily needs of children on occasions such as schooling, sports and travel.
Fila (China): In August 2009, Anta Group acquired the entire equity interest in Fila in China for a total price of approximately HK$600 million, and was responsible for the promotion and distribution of Fila trademarked products in mainland China, Hong Kong and Macau, China, and Fila re-entered the Chinese market.
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Anta's spokesperson sports stars include Yao Ming, Jeremy Lin and Sun Yang.
1. Yao Ming: A famous Chinese basketball player, who once played for the Houston Rockets, and is known as a symbolic figure in the Chinese basketball industry.
2. Jeremy Lin: Chinese-American basketball player, Zeng Zhiyu plays in the NBA and is one of the high-profile star players in Chinese basketball.
3. Sun Yang: A famous Chinese swimmer, who has won gold medals in the Olympic Games and the World Swimming Championships many times, and is one of the representatives of China's swimming industry.
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After BCI issued a false statement against Xinjiang cotton, Anta.
Soon announced his withdrawal from BCI, gaining the favor of many netizens, and some netizens even began to recommend spokespersons to Anta. But actually,Anta itself has spokespersons, respectivelyChen Feiyuand Guan Xiaotong, in addition, Anta's former spokesperson also has BattleZhang Jike, Thompson, Kong Linghui. Among them, Kong Linghui is the first spokesperson of Anta.
1. Kong Linghui
As a Grand Slam winner, Kong Linghui, the main player of the Chinese men's army, is known as the prince of table tennis, and his name can be said to be well-known to everyone who follows the sport of table tennis. After the establishment of Anta, he also became the first spokesperson of Anta, making Anta visible to more peopleIn particular, his advertising slogan "I choose, I like" is a very classic advertising slogan even today.
Second, Chen Feiyu
Chen Feiyu is the famous director Chen Kaige.
and the son of the well-known actor Chen Hong, who is also a representative of the new generation of actors, starring in "Jiangye 1" and "The Best of Us".
has gained a good reputation and is well known to everyone. But what many people may not know isIn 2019, Chen Feiyu signed an endorsement contract with ANTA and became the global spokesperson of the ANTA brand.
3. Guan Xiaotong
Guan Xiaotong, known as the "national girl", is a child star, although she is not very old, she has participated in many film and television works, such as "Shadow", "Mr. Good", and "One Servant and Two Masters".
Twenty Don't Confuse", etc., has a high degree of popularity and a lot of popularity. At the same time,In July 2020, Guan Xiaotong signed an endorsement contract with Anta and became Anta's global spokesperson.
In addition to the above-mentioned people, Anta's previous spokespersons are also very promising, such as Zhang Jike, Battle, Thompson, etc., who are all prominent figures in the stadium, Xiao Yaxuan.
is also a diva in the music world, and the new generation of idol Wang Yuan.
He has also endorsed Anta's FILA brand.
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The previous spokespersons were Zhang Jike, Kong Linghui, Battle, Thompson, Guan Xiaotong, Chen Feiyu, etc., and now the Anta brand is also relatively popular.
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Recently, netizens have been vying to recommend spokespersons to Anta, and Anta's former spokesperson is NBA star Klay. Thompson athlete Gu Ailing and Zhang Jike, Chen Feiyu, Guan Xiaotong.
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Anta's latest spokesperson is Tian Tian, who has been on "Where Are You Going, Dad" before, although Tian Tian was not very old when he was on the show, his height was already very prominent, and the tallest one standing with children of the same age must be Tian Tian. In fact, there is no surprise in this, after all, his father Zhang Liang is a model with outstanding height. At a young age, Tian Tian has won the endorsement now, and I believe that the future development will not be too bad.
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It is understood that there are Kong Linghui, Wang Bo, Wang Hao, Xiao Yaxuan, Barth, Li Xueqing, etc., and this brand is also very famous in China.
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ANTA's spokespersons include:
1.Wang Yibo: As an actor, singer and racing driver, he was officially announced as the global chief spokesperson of the ANTA brand in April 2021, and he is also the highest-level spokesperson of ANTA.
2.Guan Xiaotong: She is an actress and singer, and an advocate for youth education in China for the United Nations Children's Meeting. In September 2021, she was officially announced as the global spokesperson of the ANTA brand, mainly endorsing women's products.
3.Chen Feiyu: He is also the global spokesperson of the ANTA brand, with the title of "Fashion and Sports Giant".
4.Gu Ailing: She is the brand spokesperson and the champion of ice and snow sports, so her image is very suitable for cooperating with the ANTA brand.
5.Zhang Jike: He mainly endorses the Winter Olympics flag and is a former Chinese men's table tennis team player.
6.Thompson: He is the number one basketball ambassador for the ANTA brand and the top scorer in the league.
In addition, there are many other known Chunchang stars and athletes who have also served as Anta's spokespersons, such as Deng Chao, Wu Jing, Ronaldo, Durant, Messi and so on.
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Anta's spokespersons include Wang Yibo, Guan Xiaotong, Chen Feiyu, Gu Ailing, Klay Thompson, Zhang Jike, etc. According to the information on Anta's official website, Anta's spokespersons include actor and singer Wang Yibo, actor Guan Xiaotong, actor Chen Feiyu, skier Gu Ailing, basketball player Klay Thompson, table tennis player Zhang Jike, etc. ANTA Group is a comprehensive and multi-brand sportswear group specializing in the design, production and sales of sports equipment such as sports shoes, apparel and accessories.
Yes, the contract signed when you came to China.
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The literal meaning of "endorsement" can be understood as speaking and promoting on behalf of products and enterprises. When the advertising spokesperson uses his own image and reputation to endorse the product or enterprise, he has really become the express guarantor of the quality of the product and the corporate image, which is an apparent act in the civil law. When a celebrity artist serves as a spokesperson for a commodity or corporate image, the question of the endorsement company is a kind of "consultant" service contract, and this kind of labor contract has the nature of a civil contract legal relationship.
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