The importance of DSR dynamic scoring and how to maintain it skillfully and carefully

The store DSR (Detail Seller Rating) score is not a simple score, but through the combination of the baby and the description, the seller's service attitude, and the quality of the logistics service. (Data for the last 6 months are calculated daily). The initial score of a store is that a store with a good DSR score is in a stage of benign development and has a good customer experience.

1. The description matches whether the quality of the store is clear, whether the main picture and detailed description are consistent with the real thing, etc. If the description of your store matches this score, is it caused by the above factors?

2. The service attitude reflects the comprehensive service level of the team, that is, whether your store has served the store well and satisfied the store's customers.

3. Logistics services reflect the overall level of logistics, including delivery speed, arrival time, customer service attitude, service ability and service attitude of logistics personnel. Buyers must hope to ship the goods immediately after placing the order and paying, and the goods will arrive as soon as possible, and the seller and the courier can solve any problems with logistics professionally and quickly, and the service attitude should be good. The homepage of the business staff also has a logistics analysis section, which needs to be paid attention to by the seller.

Common misconceptions about DSR.

1. The evaluation has nothing to do with the rating;

2. I am not afraid that customers will not give points, and I am most afraid of giving 1 point;

4. The same customer can only give dynamic scores up to 3 times per month;

5. No matter how many products you buy with the same single number, you can only give 1 dynamic score;

6. The dynamic score is displayed half an hour after the mutual evaluation of both parties, and sometimes it takes 24 hours;

7. Once the score is scored, no one can modify it;

8. The seller cannot check which buyer's score it is.

Pay attention to and maintain old customers.

When consumers try mobile phones**,The generated data is stored and precipitated in Ali's background,When we have the intention to buy a certain type of baby,The system will appear in the transaction of the baby、Browsed baby、Or guess the location you like,Basically, similar to the baby you want to buy**Similar、Similar quality、Similar attributes will be pushed。 So old customers are the focus.

DSR score is an exclusive term in the e-commerce industry, and DSR is the abbreviation of Detail Seller Rating. There are three indicators of the DSR score, which are product description, service, and speed of shipment.

The DSR score is calculated based on the store's scores on the store's "product description", "service" and "delivery speed" in 6 consecutive months (the statistical cycle varies among different e-commerce platforms). Therefore, the DSR score of the store is dynamically changing and updated in real time.

How the DSR is calculated.

Each DSR store rating is the sum of the ratings given by buyers for 6 consecutive months divided by the number of times buyers have given the ratings in 6 consecutive months. It can be understood as the average rating of the store by buyers.

For example, if the customer has scored 100 times in the "Shipment speed" item for 6 consecutive months, and the sum of these 100 scores is 400 (the sum of the 100 scores), then the DSR score of this item is 4 points, and the average of the scores obtained.

How to improve the DSR dynamic score of **store? The content is a bit long! That's what the big sellers do.

Answer A: Dynamic scoring is a comprehensive experience of customers on our store's products and services, so we have to look at the problem of dynamic scoring in essence, and our company starts from the following three aspects:

1. Product problem: The product is the dimension with the highest weight in the dynamic score, and the product must meet the core needs of users, for example, we sell [flashlight], and the core demand of users for it is [bright], so our products must meet user expectations and even exceed user expectations at the core demand point of [bright].

2. Pre-sales service: pre-sales customer service is the offline shopping guide, professional product knowledge, fast reply, decent language, which are the need to adhere to the assessment and training of customer service skills and product professional knowledge for a long time.

3. After-sales service: respond quickly to the after-sales needs of customers, pay more attention to the training of after-sales customer service, and establish a good after-sales process and system.

Article **1DSR definition.

DSR is not a simple score, this is a comprehensive evaluation of whether the consumer's description of the store baby matches, the seller's service attitude, and the level of logistics service.

However, consumers' ratings for three data are emotional, for example, poor express delivery services may cause consumers to score low in addition to "logistics services", and will also score low on the other two.

DSR score calculation method: Each store rating is the sum of the ratings given by buyers in 6 consecutive months The number of times buyers have given this rating in 6 consecutive months, and the data of the last 180 days is counted.

DSR precautions.

1. The evaluation has nothing to do with the score, there is no inevitable connection between the good and the bad reviews and the scores, the likes can be scored five points, and the bad reviews can also be scored five points;

2. I am not afraid that customers will not give points, and I am most afraid of giving 1 point, and consumers will not affect the DSR data if they do not score, but if they score 1 point, they need n 5 points to pull back the score;

3. Every natural month, for transactions between the same buyers and sellers, the seller's store score is only counted for the first three times;

4. No matter how many products buyers buy in the same order, they can only give 1 dynamic rating;

5. The dynamic score is displayed half an hour after the mutual evaluation of both parties, and sometimes it takes 48 hours to wait;

6. Once the rating cannot be modified or deleted by anyone, even if the evaluation is deleted, the score will still take effect;

7. The seller cannot check which buyer's score is.

8. Difference in data calculation cycle: the front desk display is a dynamic score that matches the description in the past 180 days, and the DSR of the product in the "Experience Report" is a dynamic score that matches the description in the past 30 days.

Ask how long it will take for the rating to show me this is a new store.

The DSR score is independent of the number of competitors.

DSR score refers to the dynamic score of store capture, which means that after the successful transaction on the ** network, the buyer can score the seller of this transaction with the following three points: the baby is consistent with the description, the seller's service attitude, and the quality of logistics services. The score of each store is based on the arithmetic average of all buyers who have given the rating for six consecutive months.

It is worth noting that every natural month, for transactions between the same buyers and sellers, the seller's store score is only counted for the first three times, and the store score cannot be modified once it is made.

Buyers, sellers.

The level of DSR score will affect the initial weight of Zhenglingdan Dianpu Baby, the organic traffic of Dianpu, and the conversion rate of Dianpu.

and registration for official and third-party events.

Dynamic score of store capture.

Do not exaggerate publicity, praise and optimization of new products, service, logistics.

Merchants should know the dynamic DSR score of the store, and many buyers now pay more attention to the DSR score of the store than the seller's credit rating. How to improve the DSR score quickly, here are some tips.

First of all, do not exaggerate the publicity, describe the real online shopping, buyers can not see the actual quality of the goods, so they can only see whether they like it from the **. It can also be said to sell "**" Therefore, the main picture or the ** on the detail page must be true, if there is a difference between ** and the real thing, it should also be written clearly, and there is a slight difference in the paragraph.

Secondly, we must do a good job in the praise and optimization of new products, and we must do a good job in the basic seller show of new products, and use the methods we have summarized in the past to break the new products to zero. You can do old customer photo activities, and the praise of new products with words will greatly improve the score of which calendar description in the dynamic score. You can use giving back to old customers as a gimmick to let customers participate in the evaluation of the picture.

There is also service, for our store, the service attitude determines the customer's impression of us, and the customer is God This service concept must be remembered. A good customer service staff can directly double the sales of the store through thoughtful service. That's why service is the second item on the DSR score.

Finally, it is important to choose the right logistics. If the logistics is too slow, it will definitely affect the customer's mood, so be sure to actively improve the speed of logistics. If you don't know which express is better in the early stage, you can contact a few more, and then compare, and be sure to bring a good logistics impression to users.

In terms of packaging, the merchant should also put some effort into creating surprises for the customer, so that his favorability of your store will be greatly increased.

Summary.

The above are the tips to improve the DSR score, in general, merchants should pay attention to all aspects of service, but the number of stores is still increasing, so to do well in many stores, you must have a solid foundation and good service, so as to take root.

**DSR is the abbreviation of Detail Seller Rating, Seller Service Rating System.

As the most important indicator to measure the service level of a store, DSR has been continuously increased in the weight of organic search, and a good DSR can make the store rank higher, thereby bringing more traffic and greatly increasing store sales.

Overall, the improvement of dynamic scoring rules is enough to reflect the increasing inclination towards consumers and put the shopping experience of consumers first.

How to improve the ** store mare shop DSR dynamic segment and branch grip sensitive score? The content is a bit long! That's what the big sellers do.