What is the relationship between Ganji.com and Ganji.com? How to look at marketing from the Ganji

Ganji.com advertisements endorsed by Yao Chen are all over CCTV, Hunan Satellite TV, buses, subways and other TVs**. You'll often hear the phrase "Catch the market... Find a house, find a job, find a pet, buy and sell a used car... Of course, as an Internet person, I will definitely not feel any surprises, but in the eyes of some of the majority of netizens, they are deeply impressed by Yao Chen's donkey riding, but they did not remember the Ganji.com, so they sought the ** of "Chasing the Donkey Network" on the Internet. I didn't find it, and I was not reconciled, so I used the "official website of the donkey network", "the donkey network Beijing", "what is the ** of the donkey network", "the donkey network**" and so on.

Ganji.com is genuine.

Donkey net is a copycat that has just been registered.

Brother and illegitimate child, haha.

Chongqing's information release platform, Chongqing's donkey network, Chongqing Ganji network are all like this

CCTV is the largest advertising platform in China, and everyone knows its influence! The brand value is extremely high, and it has also become a good battlefield for many big-name enterprises to start marketing brands, and the industrial products that frequently appear to the current Internet brands are frequently appearing on the screen! Marketing has become the focus of enterprise research, network marketing is no exception, for Internet companies, these two must be combined, online and offline.

Following **.com and Tencent Weibo, another Internet company appeared with CCTV advertising, that is, Ganji.com! Just after the Spring Festival, the advertisements of Ganji.com endorsed by Yao Chen are all over CCTV, Hunan Satellite TV, buses, subways and other TV**, as an Internet person, you will not be unfamiliar, but in the eyes of most netizens, they are deeply impressed by Yao Chen's donkey, but they did not write down Ganji.com, so most netizens are seeking "Ganji.com" on the Internet**, which has caused the embarrassment of Ganji.com. We keep track of how things are developing, but as Sima Liyuan, who studies online marketing, we can see something worth studying and learning from!

Chi Guang, the push pants of Ganji.com, has increased the traffic of similar **, but the more important thing is not these! This is a lesson in Ganji.com's marketing planning, and it can't be completely said that this time is a failure of Ganji.com's marketing planning, after all, this incident is a mistake or hype, we can't judge, but in general, Ganji.com's brand influence has improved. From Sun Chunji's analysis of the reasons in the "Donkey Rush Network Incident", it can be seen that the dislocation of Ganji.com's marketing planning is detailed and specific, that is, the focus is not prominent, or that Yao Chen's donkey driving is too prominent, so that Ganji.com is ignored.

Registered on February 14, 2011, all its information is ** on the people's network, netizens can post information for free on the donkey network, looking for a house, looking for a job, looking for pets, looking for a nanny, looking for moving, buying and selling second-hand goods, etc.

On April 11, 2011, the domain name was automatically redirected to the people's network.

Donkey is a classified information under the people's network, which is registered by Shanghai Keqiji Information Technology. In 2011, Ganji.com carried out a large-scale advertisement, in which the image of Yao Chen riding a donkey made some netizens mistake Ganji.com as a donkey.com, which led to the rapid popularity of Ganji.com. There are also donkey networks, road networks, donkey forums and so on.