Is Xiaohongshu listed? Which listed company is the shareholder of Xiaohongshu

I heard that it is indeed going to be listed, and now young people like to play Xiaohongshu, and I usually like to watch it, and it is really happy to be able to share good things with my friends! I really love to travel, and I often see great sharing!

It is said that this time it is really going to be listed, and I often read Xiaohongshu, from how to cook food to dress! It's really good.

I heard that Xiaohongshu is indeed ready to go public, and on the Xiaohongshu platform, users can record their lives in the form of short**, **, etc., share their lifestyles, and form interactions based on interests. More than 70% of post-90s users, especially a large number of female users, it can be said that Xiaohongshu's ability to grow grass has far exceeded that of most platform products, which is where the cultural value of Xiaohongshu's youth lies.

As a bridge and interface between users and brands, the listing of Xiaohongshu is undoubtedly a good thing for everyone. Xiaohongshu is unstoppable, and more and more people understand and use Xiaohongshu. Xiaohongshu is not only a community platform, it has also developed an e-commerce model.

At the same time, Xiaohongshu has incubated a number of national fashion brands, such as Perfect Diary, which was successfully listed some time ago, which is believed to have a certain boost to the market evaluation of Xiaohongshu's commercial value.

It looks like Xiaohongshu is really going to be listed! Xiaohongshu is quite easy to use, now I have to go to Xiaohongshu to search for strategies first, and it's also interesting to see other people's lives, Xiaohongshu is already equivalent to my second search engine.

After multiple rounds of financing, Xiaohongshu's shareholders include not only Alibaba and Tencent, but also GSR Ventures and GGV Capital. According to the data, Xiaohongshu had more than 100 million monthly active users at the end of last year, of which more than 70% of the users were post-90s, and more than 50% of the users were post-95s, and the daily searches reached 100 million.

June 2013Xiaohongshu was established in Shanghai and is positioned as a lifestyle sharing platform. As of 2019, the number of Xiaohongshu users exceeded 300 million.

On August 4, 2020, the "Suzhou High-tech Zone 2020 Hurun Global Unicorn List" was released, and Xiaohongshu ranked 58th.

In April 2021, Xiaohongshu's "Community Convention" was launched, which stipulates the community code of conduct for users from the two directions of sharing and interaction, and requires bloggers to take the initiative to declare their interests if they receive sponsorship or convenience from merchants in the process of sharing and creation. On the premise of declaring the relevant interests, it is up to the user to determine whether or not they have been "planted".

Xiaohongshu brand activities

1. Xiaohongshu 6.6th anniversary

Xiaohongshu was founded on June 6. Therefore, on June 6 every year, Xiaohongshu will launch a series of large-scale anniversary** activities, which is also one of the most powerful time periods of Xiaohongshu throughout the year. On the 6th anniversary of June 6, 2017, Xiaohongshu went on sale for 2 hours, and its sales reached 100 million yuan, ranking first in the shopping category of Apple's App Store.

2. Red Friday

Those who are familiar with overseas markets or who often shop overseas may be more familiar with the term "Black Friday", which is also the launch day of the unofficial Christmas shopping season in the United States.

On this day, malls in the United States launch a large number of discounts and promotions to make the last large-scale ** at the end of the year. Xiaohongshu transplanted it to China, combined with its own unique red elements, and launched the "Red Friday" promotion.

The above content refers to the encyclopedia of Xiaohongshu.

Xiaohongshu was founded in June 2013.

I don't know if Xiaohongshu became popular, anyway, I know that the earliest popularity was after the end of December 2015.

Xiaohongshu was founded in June 2013. , registered in Shanghai by Mao Wenchao and Qu Fang;

In June 2014, Xiaohongshu adjusted its route to "focus on content and light on people", striving to build a decentralized community.

Xinhong's all-round insight into the ecology of Xiaohongshu.

The Little Red Bird Zen Book is not yet on the market.

In March 2021, Yang Ruo officially joined Xiaohongshu as CFO, responsible for financial strategy formulation, financial management and internal risk control. At that time, this move was interpreted by the outside world as Xiaohongshu preparing for listing.

It has to be mentioned that Yang Ruo's resume is very impressive, graduated from the University of California, Berkeley, before joining Xiaohongshu, he served as the managing director of Citigroup TMT investment bank in Asia Pacific, and also worked in Ernst & Young and PricewaterhouseCoopers, and has rich experience in the financial circle. Therefore, Yang Ruo, who is familiar with the operation of the secondary market and financial review, is very suitable for the listing of Xiaohongshu.

The fact is that after Yang Ruo joined, there were indeed more rumors about Xiaohongshu's listing.

As early as a month after Yang Ruo joined the company, there was news that Xiaohongshu planned to go to the United States for IPO fundraising in the middle of the year. Even a person familiar with the matter revealed that Xiaohongshu has secretly submitted an application for listing in the United States.

But just three months later, the news that Xiaohongshu would suspend its listing in the United States spread all over the Internet. At the same time, according to Bloomberg, Xiaohongshu is considering transferring the listing location from the US stock market back to the Hong Kong stock market, and plans to raise funds. However, Xiaohongshu denied the news.

After that, in October, there was still ** constantly paying attention to Xiaohongshu's listing plan, analyzing that Xiaohongshu may submit an IPO application in Hong Kong as soon as 2021. However, this time, Xiaohongshu publicly responded, saying that it would maintain communication with the capital market in stages, but there was no IPO plan for the time being.