What is the difference between Douyin marketing and Xiaohongshu marketing?

Tik Tok. Marketing and Little Red Book.

software, the content shared is mainly short**, although it can be directly transferred to the **platform, users can shop on Douyin, but there will be no dependence; Xiaohongshu is a platform for sharing and planting grass, and the content shared is mainly in the form of **, mainly in the form of overseas shopping and sharing, which is more similar to cross-border e-commerce.

Platform. Although their marketing carriers are different, they are not much different, and can be roughly divided into the following types:

1. KOL promotion: high-quality bloggers, high fans, excellent content, and good fan interaction.

2. KOC promotion: ordinary bloggers, low fans, simple content, but real fans.

3. Topic promotion: The topic is hot, and multiple users participate in the discussion.

4. Advertising promotion is information flow promotion, and there are three ways to deduct fees, namely CPC billing, CPM billing and CPT billing, each of which has its own characteristics and different costs.

5. The enterprise operates on behalf of the company, depending on the content of the operation plan on a monthly, quarterly and annual basis.

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Suning.com, Vipshop.

Coconut Grove Four Seasons, Lightning Repair, Nature Hall.

Midea, Gree, League of Legends, World of Warcraft.

and other well-known brands, many of which have established long-term friendly strategic partnerships with them.

The difference between these two platforms is not too big, if you look at it on the surface, Xiaohongshu can post articles, but Douyin can't, one platform is pure** operation, and the other is a combination of articles and **, if it is in terms of promotion, I personally think that both are similar.

At that moment, dozens of guests arrived one after another, and three people wearing square scarves and a Taoist priest came behind, and they walked in, and everyone didn't recognize them. One of them wore a square scarf and said, "That is Mr. Ji Tianyi?"

Ji Tianyi said: "The little brother is." What do you have to say, sir?

The man took out a letter from his sleeve and said, "Brother Ji Wei is very respectful." Ji Tianyi continued, opened it with Xiao Jinxuan and Zhuge Tianshen, and realized that it was Xin Dongzhi, Jin Yu Liu, Guo Tiebi, and Lai Xiashi, and said:

Have a seat. "When the four of them saw that something was going on here, they were going to take their leave. The monk palace pulled him and said:

Four came from afar.

<> the content shared by Xiaohongshu is mainly in the form of **, mainly in the form of overseas shopping and sharing, the community form of overseas shopping sharing has begun to develop, which is more similar to cross-border e-commerce platforms, while the content shared by Douyin is mainly short**, although it can be directly transferred to the **platform, but users can shop on Douyin without dependence.

Through the sharing of text, **, ** notes, Xiaohongshu users recorded the positive energy and good life of young people in this era; Douyin users can choose songs, accompanied by short **, to form their own works.

Xiaohongshu was launched in June 2013; Douyin was launched on September 20, 2016.

Kuaishou:

The app can record the bits and pieces of life with **and short**, and can also interact with fans in real time through live broadcasts. Kuaishou's predecessor was a gif** app called "gif Kuaishou", after changing its name to "Kuaishou", it transformed from a pure tool application to a short ** community, and later with the popularity of smartphones and the decline in mobile traffic costs, it gradually became popular in the mobile phone application market.

On November 22, 2022, Kuaishou released its results announcement for the third quarter ended September 30, with revenue of 100 million yuan and a net loss of 100 million yuan in the third quarter. The average daily active users of Kuaishou apps in the third quarter increased year-on-year to 100 million. At the same time, the average monthly active users of Kuaishou app increased by 100 million year-on-year.

On Kuaishou, users can record their lives with ** and short**, and can also interact with fans in real time through live broadcasts. Kuaishou's content covers all aspects of life, and users are all over the country. Here, people can find their favorite content, find people they are interested in, see a more real and interesting world, and let the world discover their real and interesting selves.

Douyin is an interesting**short** software, the content shared is mainly short**, although it can be directly transferred to the **platform, users can shop on Douyin, but there will be no dependence; Xiaohongshu is a platform for sharing grass, and the content shared is mainly in the form of **, mainly in the form of overseas shopping and sharing, and the community form of overseas shopping sharing has begun to develop, which is more similar to cross-border e-commerce platforms. <

Demo model: iPhone 12 && Huawei P40 && Xiaomi 11 System version version: Douyin Xiaohongshu Douyin is an interesting**short** software, the content shared is mainly short**, although it can be directly transferred to the **platform, users can shop on Douyin, but there will be no dependency; Xiaohongshu is a platform for sharing grass, and the content shared is mainly in the form of **, mainly in the form of overseas shopping and sharing, and the community form of overseas shopping sharing has begun to develop, which is more similar to cross-border e-commerce platforms.

Today's Internet is originally the one who gets traffic and gets the world.

And its content form is no longer limited to cosmetics, snacks, clothing, etc., such as cloud conferences, live broadcast movie tickets, online movie premieres, etc., all indicate that the future of Douyin e-commerce has infinite possibilities. In fact, grasping the timing and choosing a good runway is half the battle!

The following is a guide by Hangzhou Shake Bar to introduce the current 5 mainstream forms of grass with goods.

First, the theme list of grass planting.

Douyin influencers list a variety of products in the form of product lists around a certain theme, and focus on recommending products with product placement, and plant users through the recommendation form of "** switch". This way of planting grass can meet the needs of different consumers with consumption differences, and can directly attract consumer users with certain needs, and even some experts can also open the window function, so that consumers can realize the shopping experience of buying while watching.

2. Implant plot-style grass planting.

According to their own style and brand appeal, the talent writes and interprets the plot and scenes, and highlights the brand and grows users through a certain storyline, which is more interesting and attractive.

3. Unboxing experiential grass planting.

It means that the influencer will unpack the product after receiving the package or product, disassemble the selling points such as the appearance, performance, and efficacy of the product, and share the unboxing experience with fans and users. This method of planting grass can satisfy the user's curiosity and induce their desire to buy, and is suitable for planting grass on new product launches and special festivals.

Fourth, good things inventory type grass planting.

5. Experience evaluative grass planting.

By personally trying the product and showing it to the user, such as the upper face experience, the try-on experience, the tasting experience and other behaviors, the influencer shows the user the effect of the product, highlights the selling point of the product, and stimulates the user's desire to buy. Through this kind of play, the selling point of the product can be clearly displayed and has a high degree of persuasion.

Take, for example, the marketing case for Estee Lauder foundation. Douyin Dajuan shows fans the effect of using liquid foundation, and introduces its texture, color, hydration, and suitable people during the use of the liquid foundation, so as to inspire users with Estee Lauder foundation, and stimulate users' strong affection.

Hangzhou Douba believes that the above five ways to play can harvest more ** and traffic for the brand through the influence of influencers and high-quality content creation, and can enhance users' trust in advertising by building real user scenarios and using a way closer to life, so as to achieve the purpose of planting grass for the brand on Douyin.

In addition to the Challenge, there are several kinds:

Following: **Co-created content.

dou+link

It is recommended to try:

Co-created content; It is based on brand + ** creative behavior, and co-creates a model of hot fermentation and communication

Note: Pay attention to everything and look at conversions.

How much does it cost to open an account with a ** merchant in Douyin advertising? Is there a discount on the cost of Douyin advertising?

The above mentioned Douyin advertising account opening ** is 5000 yuan, which is for enterprises that have not been placed, and companies that have not been placed will also charge a service fee of 600 yuan, if you have placed relevant ads, or Kuaishou advertising, the daily consumption is more than 1000 yuan, and there is no need for ** business to operate the account, and a certain rebate policy will be given, that is, the money that the advertising company should earn will be returned to the enterprise! Generally, it is a rebate policy of 1%-6%!

Is there a discount on the cost of Douyin advertising?

How to do Douyin**?

Now Douyin** is no longer recruiting! Douyin is now basically full of ** businesses across the country, and even individual places are taking back ** permissions and setting up Douyin direct sales! Douyin itself was very strict in recruiting ** businessmen before, and there are requirements for the establishment time, registered capital, paid-in, enterprise scale, enterprise negative, and other platform products of the enterprise, in addition to the requirements for the enterprise itself, it will also set up consumption tasks, basically the consumption tasks of a quarter are more than 3 million, so the general small companies can't hold it!

How to open an account on Douyin**?

Want to be a Douyin advertising business? It's too late for those who want to do Douyin advertising now! Why?

Because Douyin's requirements for advertising are very strict, and now it is still taking back the first permission, mainly self-operated, because the profit of Douyin advertising is so high, Douyin still wants to operate itself, many Douyin advertising companies, in fact, are subsidiaries, not **business!

What does TikTok mean?

Now many platforms are to divide advertising to advertising** to expand customers, because Douyin does not have so many teams to contact customers across the country, and these advertisers themselves have a lot of customers, only need to connect with customers to talk about products, if Douyin re-sets up departments to develop customers, the development cost is very high, so now Douyin is doing everything except for big customers!

It seems that there is also the possibility of opening a live broadcast, or an automatic marketing model.

Hello, first of all, you need to determine the activity plan, and then carry out relevant marketing promotion, for example, you can independently release marketing activities through the Xiaodianbang platform, which can quickly achieve publicity**.

How to choose between Douyin and Xiaohongshu for marketing? In the IT era and the Internet era, traffic platforms are diversified, such as Xiaohongshu, Douyin, Meituan, and Dianping. And what is the difference between the popular Xiaohongshu and Douyin?

1. The positioning is different, Xiaohongshu is a lifestyle platform and consumption decision-making entrance, and Douyin is a **creative short** social software incubated by Toutiao. 2. The content is different, the content shared by Xiaohongshu is mainly in the form of **, while the content shared by Douyin is mainly short**. 3. The user groups are different, Xiaohongshu's users are mainly young female users, while Douyin's users are more extensive, including men, women and children.

4. The daily active users of Xiaohongshu have reached 200 million, while the daily active users of Douyin have exceeded 700 million. - [Douyin] A big advantage of Douyin is traffic, this is an entertainment platform, consumers choose Douyin will pay more attention to entertainment, when you choose to settle in the platform, you must understand what type the public likes**, interest in e-commerce has become a field that it can quickly layout, and the premise of selecting products and bringing goods must be interesting, only fresh content is easier to retain people. -For merchants, if you want to get accurate drainage from Mu He, then you can create an IP in the same city, this platform does not pay special attention to the quality and evaluation, but if you take it off the shelf, the evaluation will also be taken off the shelf.

As long as the completion rate exceeds 100, the platform will quickly push more people. - [Xiaohongshu] A life planting service guide platform, for a younger group, more female, this group of people has a high level of cognition, high spending power, and is easy to cultivate into a highly sticky and accurate audience. Articles in the categories of grass planting and appearance will be more prominent, and the traffic orientation of this platform will eventually lead to Meituan and Dianping.

If you want to build an Internet celebrity store, this platform is indispensable for planting grass articles. Whether it is Xiaohongshu, Douyin, Meituan, Dianping or other platforms, they all belong to the user-oriented ecosystem, no matter which platform, Meituan and Dianping are the terminal platforms, and the content of the operation is also more refined for user consumption and experience. The user's demand is the driving force of the brand, the user's cognition is the direction of the brand, and marketing can use the most simple ideas to go with the user at the same frequency, simplification, specialization, and many times is the biggest weapon.