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There are two types of live streaming:
Personal live broadcast room.
This one is similar to live radio, opened by:
Enter the post bar on the mobile client and click "Live Room".
Click Create Live Room, enter the information, and wait for review.
After the review is successful, you can start the live broadcast, and you can also use text to interact with your fans through the interface.
Paste it live post.
This requires master permissions, and here's how to do it:
Make a post. Post Management - Set as a threaded post.
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Live streaming is the act of broadcasting some talents live, interacting with the audience in real time, or directly selling various products online.
Live streaming is not only a real-time interactive social model, but also a new entertainment marketing model. Not only can individuals entertain and promote themselves through live streaming, but it is also a new way of corporate entertainment marketing that can be used to personalize their own products.
Nowadays, people's consumption patterns have changed from simple needs to softer needs, especially entertainment consumption. In the face of this entertainment consumption situation, enterprises must also create a suitable entertainment marketing method, and live streaming is a very efficient entertainment marketing method.
During the live broadcast, users and streamers can interact in real time. Through the barrage, the anchor can live the user's questions. This kind of interaction and socialization is what users want and is in line with the status quo.
The meaning of live streaming
Live streaming is a new information medium. As the name suggests, live streaming is a new way of producing content. The live broadcast platform is a content aggregation platform to broadcast what is currently happening in the world, which belongs to the UGC platform, and the live broadcast platform is an Internet business form based on the spontaneous generation of content by ordinary users, resulting in the connection between people and value content, between people, and between people and enterprises, and ultimately generating commercial value for UGC business.
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In the Internet era, live broadcast rooms mainly refer to online live programs opened by a certain person or organization.
The live broadcast room was originally a room for radio and television stations to broadcast live programs to the audience, with good sound insulation and sound reduction functions, and later derived from a term for online live broadcast programs, such as a certain live broadcast room, which refers to a live network program opened by a certain person or an organization.
Live streaming, now often referred to as online interactive live streaming, is a way of social and business. The anchor uses a computer or mobile phone to broadcast what he is doing synchronously, and the audience can reward the favorite anchor or content through **or app**, so as to achieve a kind of entertainment or teaching purpose.
Classification of webcasts:
According to the content, online anchors are divided into show anchors, game anchors, and other anchors, with show anchors and game anchors being the majority, and other anchors being less formal.
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The meaning of the official live broadcast room is: a live broadcast room opened by the official fighting bridge party.
The live broadcast room is used on the Internet, and it mainly refers to the online live broadcast program opened by a certain person or organization.
The live pin key room is a room where radio and television stations broadcast live programs to the audience, with good sound insulation and sound reduction functions, and later derived into online live broadcast.
A term for a program, such as a so-and-so live broadcast room, refers to a live webcast program opened by a certain person or organization.
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Live streaming is a new medium for information dissemination.
Live broadcast is a new way of content production, the network itself has not accurately summarized the definition of live webcasting, for the sake of convenience, you may wish to refer to the concept of communication and live TV to give a simple definition of webcast: in the scene with the occurrence of events, the development process of synchronous production and release of information, with a two-way circulation process of information network argument paragraph distribution mode.
The form of live broadcast can also be divided into live broadcast, studio interview live broadcast, text ** live broadcast, video and audio live broadcast or live broadcast provided by TV (third party); Moreover, it has the function of mass storage and convenient search. The development efficiency of the society has made everyone aware of the benefits of live broadcasting, reducing costs and speeding up the dissemination of information.
Introduction to the live streaming platform
A live streaming platform is a content aggregation platform that broadcasts what is currently happening in the world and belongs to UGC (User Generated Content) platforms. That is, the live broadcast platform is an Internet business form based on the spontaneous generation of content by ordinary users, which leads to the connection between people and value content, between people, and between people and enterprises, and ultimately generates commercial value for UGC businessmen.
With the grassroots era and the trend that everyone is self-aware, social live streaming is becoming one of the hottest social concepts today. It's becoming increasingly difficult to meet the needs of users with this interaction, and live streaming platforms can get the best of both worlds. In the live broadcast video blocking platform, the communication between users and anchors, users and users is real-time, flattened, equal, and social.
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Summary. "Online live broadcast" is roughly divided into two categories, one is to provide TV signals on the Internet, such as the live broadcast of various sports competitions and literary and artistic activities, the principle of this kind of live broadcast is to collect TV (analog) signals, convert them into digital signals and input them into computers, and upload them in real time for people, which is equivalent to "network TV"; The other type is what people know as "webcast": set up an independent signal acquisition device (audio +**) on the spot and import it into the director (director equipment or platform), and then upload it to the server through the network and publish it to **For people**.
Hello, the lawyer is at your service.
"Online live broadcast" is roughly divided into two categories, one is to provide TV signals on the Internet, such as the live broadcast of various sports competitions and literary and artistic activities, the principle of this kind of live broadcast is to collect TV (analog) signals, convert them into digital signals and input them into computers, and upload them in real time for people, which is equivalent to "network TV"; The other type is what people know as "webcast": set up an independent signal acquisition device (audio +**) on the spot and import it into the director (director equipment or platform), and then upload it to the server through the network and publish it to **For people**.
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The meaning of live broadcast is as follows:
The Dictionary of Radio and Television Quietly Prepares for Cooking defines live broadcast as "the broadcast mode in which the later stage of radio and television programs (haobc) is synthesized and broadcast at the same time". According to the broadcast occasion, it can be divided into live broadcast and broadcast studio or studio live broadcast. Live TV broadcast refers to the broadcast method of a television program that is produced and broadcast simultaneously with the occurrence and development of live events, and is a broadcast method that fully reflects the advantages of radio and television media.
Live broadcast is live when it is rolled abroad.
Since 2000, with the advent of the Internet era, live TV has gradually been replaced by live online broadcasting, which has become synonymous with "live broadcasting".
In April 2021, seven departments, including the Cyberspace Administration of China, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration of Taxation, the State Administration for Market Regulation, and the State Administration of Radio and Television, jointly issued the Measures for the Administration of Online Live Marketing (for Trial Implementation). 3]
On March 15, 2022, the first bullet of CCTV's 315 evening party pointed to the live broadcast operation, and the live broadcast was opened to play the division of Juxiang Interactive Entertainment Media Company and Yitai Media Company.
For the sake of convenience, we may wish to refer to the concept of communication and live television to give a simple definition of online live broadcasting: the production and release of information on the spot with the occurrence of events and the development process of synchronous production and release, with a two-way circulation process of information network release.
It can also be divided into live broadcast, studio interview live broadcast, text ** live broadcast, video and audio live broadcast or live broadcast provided by TV (third party); Moreover, it has the function of mass storage and convenient search.
Compared with the single past time and space of the movie, the time and space that can be manifested in live TV have both present and past tenses, while online live broadcast has the function of compressing time and space in addition to the two major time and space of TV. Such as synchronous text live broadcast, ** live broadcast, event live broadcast, mobile phone live broadcast and score live broadcast and so on various live channels and styles. With the development of society, efficiency has made everyone know the benefits of live broadcasting, reducing costs and speeding up the dissemination of information.
With the development of Internet technology, the concept of live broadcast has been expanded and developed, and more people pay attention to online live broadcasting, especially the live broadcast ecological chain. Through the network signal, ** watch sports events (ball games, etc.) and other major events and news, etc., so that the public has a broad and free choice.
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Live streaming refers to the use of the Internet and streaming technology for live broadcasting. **Because of its integration of images, text, sound and other rich elements, it has gradually become the mainstream expression of the Internet, through real and vivid communication, to create a strong sense of scene, attract attention, and achieve an impressive, lasting memory of the communication effect.
Compared with the single past time and space of the movie, the time and space that can be displayed by live TV have both the present and the past, while the live broadcast not only has the two major time and space of TV, but also has the function of compressing time and space. Such as synchronous text live broadcast, ** live broadcast, game live broadcast, mobile phone live broadcast, score live broadcast, etc. With the development of society, efficiency has made people aware of the benefits of live broadcasting, reducing costs and speeding up the dissemination of information.
What are the characteristics of live streaming?
1. Satisfy the curiosity of the audience. Live streaming shows real scenes through images and sounds and does not require audience associations, whereas radio and newspapers affect viewers through sound and words, and viewers need associations. The results of these two differences are different.
2.Interaction. Live streaming is one of the most important ways to show the interaction between the two sides of the program.
The live broadcast has a strong atmosphere and a strong sense of realism, which is the easiest to arouse the audience's sense of participation. Conversation shows. Game shows.
The popularity of the competition program is not only the result of the active participation of the audience, but also reflects the enthusiasm of the audience.
3.Stimulate collective imagination and emotions. The content of the live broadcast is generally more important, the audience has a high degree of attention, and there are many viewers, so it is a collective behavior in the sense of a certain fierce tremor, and there is a certain collective cohesion. This collective emotion is known as contagion in social psychology.
4. Have a strong sense of scene. In this process, the audience will associate and imagine based on previous experiences, extract and integrate all their own experiences, and form an immersive feeling. Due to the strong authenticity of live broadcasting, compared with other ** and other broadcast methods, viewers are more inclined to correct their past experience and knowledge, and even stereotypes about society through live broadcasting.
5. Meet the needs of the audience to quickly obtain information. Fast and accurate live streaming of information has become an important means for such people to obtain information.
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