What is the difference between SEO off page and on site optimization

The site refers to changing the internal structure of the website to make it easier for spiders to crawl, such as content, etc.!

On-site::Content construction: quality and quantity to win the trust of users.

The essence of the popularity of pseudo-originality is still a matter of mentality and values. **Construction content is king, and almost everyone who dos**production and **optimization will enshrine it as a guideline. Because content is so important, without content you can't win anyway.

Search engines have repeatedly made it clear that copying content will not be effective in increasing the weight, and that search engines prefer unique originality. What pseudo-originality does not have, it is the uniqueness of the content, which is the high quality.

Reasonable content construction should be stable and gradual, or content construction should be steadily improved, rather than achieved overnight. But the reality is that many small and medium-sized enterprises have been neglected for a long time. When you're happy, you can publish dozens of pieces of content at once, and more often than not, you don't even have the necessary maintenance.

In addition, a lot of content is copied and pseudo-original, so how can the weight of ** be improved? It should be pointed out that no matter what kind of way you use to update**, it will only have the effect of improving the weight after being crawled and included by search engines, so the quality of the content is once again proposed.

Both Google and Google have publicly published optimization guidelines. When it comes to link building, they all point out that real links are naturally diverse. The meaning of this may vary from person to person, but the most basic should be at least the resources linked, the categories of keywords, and most importantly, the reasonable distribution of time.

If you want to get the desired optimization results in the long run, the author's advice is to make up your mind to abandon the bulk linking tool and Heilian. Because even if you can get a lot of links at once, it is too unreal, and the instability of the links and the way of growth beyond the norm will make the search engine highly vigilant.

The most effective way to build links, and the most objective and true way, is advertorials.

The purpose of on-site optimization is to provide search engines with better inclusion of your ** page, and off-site optimization is to provide powerful third-party information, such as external links, backlinks, etc., to prove the importance of keywords to you.

Off-site, relevance, diversity, on-site is just a word everywhere.

This inside and outside says it all.

On-site SEO is the internal optimization; Off-site SEO is to send external links to attract traffic; Optimize keywords, URLs, content, and column pages in specific sites; Sending links to external sites or exchanging friendship links increases the weight.

Landlord, to put it simply, off-site SEO is mainly to optimize the connection other than **. Posture.

Does the landlord understand the SEO on the site?

Below, based on my own experience, I will briefly talk about the main off-page SEO.

Off-site SEO is mainly to increase the best external links and increase high-quality external links. What is a high-quality external connection, that is, ** is well included, the snapshot is quietly called for fast updates, and the PR is high, so that.

This is just a very simple example of taking Kaizi, I want to use this to make the landlord understand, in addition to those big theories, in fact, in fact, bit by bit, leave your connection in the outstation, off-site seo, it's almost.

If you are the owner of a business, it means that you attach great importance to the Internet marketing promotion of the company's official website, and you have a lot of Internet marketing thinking, and your business is developing in the right direction. If you are an Internet marketing operation practitioner, it means that you don't know much about search engine optimization, and you need to strengthen your understanding of SEO expertise.

The popular understanding of off-site SEO is to optimize oneself by using other**, the specific approach is to find a relatively large traffic in the same industry**, to leave their own **name and bind the hyperlink, so that after visiting others** people see, they will click on our **name, and automatically jump to our own **homepage,The purpose of this is to increase the number of visits to our own **Sun Blocker with the help of peripheral traffic. Or in China, such as Sohu, NetEase, People's **, Sina.com and other modules related to your company's business, publish an article on the company's products and company culture, and add hyperlinks to the main product names in the article. In this way, when customers search for related products in the search and balance hall, they will see the introduction of their company's products and the company's culture on these well-known products, which will greatly increase the customer's trust and favorability of the company's products.

On-site SEO should do its own ** every article, each **, to contain the company's product keywords, so as to increase the number of pages crawled by search engines. The more it is crawled by the search engine, the better it is for you, and the search engine will understand that you are doing this professionally, so that when a customer searches for product keywords, the search engine will rank your ** page in front of it, so that the intended customer can see it for the first time. At the same time, relevant keywords should be hyperlinked to the pages you want customers to see, such as payment pages, using on-page SEO.

Off-site SEO and on-site SEO are equally important, which are indispensable things to do in SEO, for example, for example, you ask, an adult's left hand or right hand, which is more important, the answer can be imagined.

SEM is a paid promotion, you charge the search engine company with money, when there are customers to search for related products, the search engine will automatically shoot your company ** to the home page, so that the customer sees it first, after the customer sees it, click once to deduct the corresponding fee, the general competition is more fierce keywords, a click is dozens of dollars, there are 100 intended customers a day, that is, thousands of dollars, a transaction, the net profit is tens of thousands, you can be admitted to do SEM paid promotion.

The advantage of SEM promotion is that it can take effect quickly, and it will have an effect when charging money, but the disadvantage is: like drugs, it is easy for enterprises to fall into a vicious circle.

To sum up: off-site SEO and on-site SEO are equally important, SEM should be combined with the profit margin of the company's products and services to promote, and the company's **traffic** must ensure that 70% of it comes through organic search, and it must be used in combination.