How to learn from competitor listings to optimize

Set up the features, functions, colors, designs, feedback, reviews, etc. of the seller's products. If conditions permit, you can buy the product, analyze it, collect the parameters of the product, and know it well.

Listing optimization is based on the basic requirements of the product description, **, and the most important thing is the evaluation and sales.

The purpose of Amazon listing optimization is to get high rankings, and for the A9 search engine, whether or not to rank your products depends on the sales volume of the product. And whether a product can maintain sales in the long term depends on whether your product's reviews at least meet or exceed those of your competitors.

There is a famous saying in the industry that sales are king, and evaluation is the last.

One of the best ways to optimize for new, small sellers is to mimic the product descriptions, keywords, titles, etc. that sell big. What's more, if you can find other main keywords for products that are not found by Big Lead Rental, it will be easier to rank the product.

In fact, the so-called listing optimization is to do a good job of the product itself in the final analysis. **,Description,The title is important.,Riot-making but it's not too difficult to copy it.。 And whether the product itself is good enough or not, it takes a lot of effort.

1. Product title 2, product description 3, production vertical product **4, product review 5, Paisou AB test. Although it seems not too difficult in theory, it is complicated and cumbersome to do in practice. If you're not sure what to optimize on your product listing page?

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Optimization plan, even the seller does not need to spend any psychology, only needs to follow the solution provided by Yuyi to easily solve the listing optimization problem. In addition, the listing optimization and writing service is also very convenient to use, sellers only need to carry out some very simple operations, and Yuneing can provide high-quality information according to a small amount of information.

Listing Writing Optimization Service.

Amazon product listing contains 6 major elements, namely: product title, product **, product main functions, features, product description, product reviews, product ratings, sellers follow the optimization points of each element in the listing to operate, and there should not be much problem in improving the listing ranking, and the following will bring you how to analyze competitor listingsThrough the understanding of competitor listings, you can optimize your own products and increase product orders and sales.

Of course, the first step in analyzing competitor listings is to find out the same kind of models as your main model, preferably the same competitor listing. Here sellers need to pay attention to the fact that there can be two kinds of competitors, one is the long-term goal of their own products, and the other is the short-term competitors of their products. If we optimize a new listing, then in the early stage, we can first find a listing that is not much different from us, but has begun to increase sales as our goal and analysis object, check the "Amazon Selection Tool".

And start with the following 5 aspects:

1. Evaluation, 2. Listing content 3, Ranking 4, Inventory, 5. Advertising position.

Through the analysis of competitor listings, to help optimize their own products, enhance their competitiveness, after all, the competition for products on Amazon has become more and more fierce, to ensure that your products can stand out from the crowd of products is very important.

The optimization of Amazon listing can start from the following points:

1. Attract the attention of buyers and show different products.

2. Cater to the Amazon algorithm and prompt rankings and amounts.

3. The language is easy to understand.

4. Analysis of the buying points of major competitors.

5. Start with a generalized word.

6. Visualization of parameters.

In short, buyers can't directly contact your product, so the description is particularly important, and a good description is an important key point for ordering.

It takes 30% of your time and effort to deal with daily routines (about 2-3 hours a day).

Daily routine tasks include daily email response, order processing, bad review contact and modification, FBA delivery related matters, etc. This part of the work needs to be carried out on a daily basis and is the most basic work in the daily operation of Amazon sellers.

It takes 30% of the time and effort to optimize product listing and advertising (about 2-3 hours a day).

Listing optimization starts from the determination of product selection, before each product is released, the seller needs to draft, write, adjust and other optimizations of the product content for many times, when a product is released, all details of the listing detail page should be excellent, take 100 points as an example, your product should be able to get more than 80 points at the moment of release.

After the product is released, sellers also need to check their products by searching the front page, and compare their products with those of peer sellers, find gaps, and further optimize and adjust the deficiencies and performance.

Although optimization is not a daily must-do content, it requires sellers' daily attention and needs to be clear about their products and advertising-related information.

Competitor analysis takes 30% of the time and effort (about 2-3 hours a day).

Analyzing the status of peer sellers and competitors is the core job of operation.

For Amazon sellers, whether the operation is good or not, on the surface, it is the level of their own sales, but the level of sales is like grabbing a cake, the market cake is fixed, you can only win if you grab a larger share of the cake, correspondingly, when you occupy more market share, competitors will naturally occupy less, and your advantage will be more obvious.

But how to grab more market share, only learn to analyze competitors, to create a product in the initial stage, sellers to learn to find out the gap between and competitors, and then optimize their listing, halfway to learn and study competitors to build ideas and methods, and finally learn to always maintain an advantage in operating methods, only in this way, in order to have an advantage in the competition.

Specifically, analyze competitors including competitor listings, competitors' listings, advertisements, reviews, and all the variables that will affect sales. In operation, sellers must invest enough time and energy in analyzing competing products.

Dry goods learning and communication spend 10% time and effort