What should I learn in online marketing? What do you learn in the network marketing major?

1. The main studies of network marketing: computer foundation, computer network and application, e-commerce foundation, e-commerce construction and management, business foreign language foundation, business financial foundation, network marketing, politeness and etiquette, etc.

2. Principles of Computer Network, Introduction to E-commerce, Fundamentals and Practice of Network Marketing, E-commerce and International, E-commerce Letter Writing, E-commerce Marketing Writing Practice, Marketing Planning, Web Color Matching, Web Design, Web Standards and Reconstruction, FlashActionScript Animation Design, UI Design, E-commerce Construction, E-commerce Management Practice, ERP and Customer Relationship Management, E-commerce Logistics Management, E-Commerce Professional English, News Gathering, Writing and basic skills.

3. Network marketing, also known as online marketing or electronic marketing, refers to a form of marketing that uses the Internet. The Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information chain and information to the hands of listeners and audiences. The interactive nature of the Internet, which reverberates immediately and resonates, is a unique feature of online marketing that distinguishes it from other marketing methods.

The main studies of network marketing: computer basics, computer networks and applications, e-commerce basics, e-commerce construction and management, business foreign language basics, business financial basics, network marketing, polite etiquette, etc.

Main courses: Principles of Computer Network, Introduction to E-commerce, Fundamentals and Practice of Internet Marketing, E-commerce and International, E-commerce Letter Writing, E-commerce Marketing Writing Practice, Marketing Planning, Web Color Matching, Web Design, Web Standards and Reconstruction, FlashActionScript Animation Zhenkai Design, UI Design, E-commerce Construction, E-commerce Management Practice, ERP and Customer Relationship Management, E-commerce Logistics Management, E-commerce Professional English, Essential skills in news gathering, writing, and writing.

What is network marketingNetwork marketing, also known as online marketing or electronic marketing, refers to a form of marketing that uses the Internet. The Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information and the best to the audience. The interactive nature of the Internet's immediate reverberation and resonance in terms of both terminology and resonance is a unique feature that distinguishes online marketing from other marketing methods.

What do you learn in network marketing as follows:

1. Operation.

Operation refers to all the activities related to the later operation and leasing in order to improve the efficiency of serving users. The work content usually includes content update and maintenance, network difference site destruction server maintenance, process optimization, data mining and analysis, user research management, marketing planning, etc.

2. Operation.

**Operation refers to the operation of an online store. In simple terms, its work content can be divided into two categories: basic work and promotion work. The basic work includes the name of the store, the preparation of the baby's title, the preparation of the baby's detailed description, the decoration of the store, the daily maintenance of the store and the update of the product; Promotional work includes the design of activities, the promotion of activities, etc.

3. SEO specialist.

Mainly responsible for the planning and implementation of the SEO direction, biased towards the program position, need to put forward the best existing problems and solutions.

4. External link specialist.

As the name suggests, it is a person who specializes in sending external links, depending on the company'The number of backlinks published per day varies from 50-150 and requires backlinks to be sent on different platforms.

5、**。Basic copywriting skills are required, and articles are written according to the keywords proposed by SEO personnel, which is a bit like the form of writing essays according to the topic in junior high school, generally serving SEO specialists and external link specialists.

If you want to know what to learn about the network marketing major, let's take a look! The following is carefully prepared by me for you "what courses do you learn for network marketing majors", this article is for reference only, continue to pay attention to this site will continue to get more information!

What courses do you take for online marketing majors?

Computer and Network Technology, Principles of Management, Western Economics, Marketing, Introduction to E-commerce, Internet Marketing, Network Database, SEO and Optimization, Operation Management, Online Payment and Settlement, Online Advertising Practice, Web Design and Production, Online Market Research and Cooperation, etc.

Further reading: The main professional competencies of the network marketing major

1. Have the ability to learn new knowledge and new skills and the ability to innovate and start a business;

2. Master the methods and skills of network customer management;

4. Master the use of cutting-edge information processing tools and network marketing methods, and be able to design, write and publish copywriting;

5. Familiar with the use of various analysis and statistical software, and be able to formulate data analysis plans and analysis models according to the overall operation strategy of the platform;

6. Understand the latest trends in the development of the e-commerce industry, and have strong insight and analysis ability on industry dynamics.

Career Prospects for Network Marketing Majors

In the Internet era, companies that know how to keep pace with the times will realize the importance of network marketing. In order to take advantage of the low threshold and low cost of the Internet, large and small enterprises have entered the Internet to carry out network marketing. When every business is inseparable from network marketing, this field needs a lot of talent investment, therefore, network marketing is ushering in a broader employment prospects.

Ouyang Hui, a workplace expert from China Talent Network, pointed out that the operation of modern enterprises and people's daily lives are increasingly dependent on the Internet, and the popularity of the Internet in China and the increase in the number of Internet users have increased the importance of the Internet in communication. Therefore, talents who understand both traditional marketing and network marketing will be very sought-after in the current market.

The major of network marketing mainly focuses on computer and network technology, management principles, Western economics, marketing, introduction to e-commerce, network marketing, etc.

Main coursesComputer and Network Technology, Principles of Management, Western Economics, Marketing, Introduction to E-commerce, Internet Marketing, Network Database, SEO and Optimal Marketing, Operation Management, Online Payment and Settlement, Network Advertising Practice, Web Design and Production, Network Market Research and Innovation, etc.

Basic methods of online marketingWireless Marketing Law, E-mail Marketing Law, Network News Marketing Law, Forum Marketing Law, Blog Marketing Law, Database Marketing Law, Viral Marketing Law, Network Event Marketing Law.