Is there a job called Internet Marketing Planning?

Hello, there is an online marketing plan.

This role may include two functions:

The first is to promote the company's business online, such as improving the search probability (SEO), using network resources to disseminate the company's business information, to put it simply, using the Internet as a medium for marketing planning.

The second is network media planning, which mainly grasps the characteristics of network media and provides network marketing solutions for different advertisers or customer needs, such as online advertising, online topic hype, etc.

Both functions are very similar, both are marketing activities through online channels, but the difference is that one serves the company, and the other serves advertisers or customers as an online communication agency.

Yes , refer to the E-Commerce Tutorial

A lot of people are responsible.

The positions of network marketing are:

1. Network marketing operation planning

Summary description of the position: Responsible for the planning of product copywriting, brand copywriting, in-depth topic planning, creative copywriting, and promotion copywriting and implementation of the network operation department, and responsible for the best sales and communication power.

2. Manager of the network marketing department and director of operations

Summary description of the position: Responsible for the overall operation of the department, business guidance such as planning, marketing planning, content, promotion planning, and work guidance, supervision, management and assessment of department employees.

3. SEO optimization specialist

4. SEM bidding promotion specialist

Brief description of the position: Analyze and optimize keywords and keyword ideas according to the background promotion data of bidding promotion flats such as 360 and Sogou. Block peers from maliciously clicking on the IP identification code, negate invalid keywords, adjust the matching method of the keywords, bidding, investment time, region, account budget and some advanced display styles such as phoenix nest, improve the quality of the delivery account, and obtain a better ranking as much as possible on the search engine platform with a relatively low average click**.

5. Network promotion **Promotion specialist

7. Network marketing copywriting planning

Summary description of the position: Responsible for the planning of product copywriting, brand copywriting, in-depth topic planning, creative copywriting, and promotion copywriting and implementation of the network operation department, and responsible for the best sales and communication power.

There are many kinds of network marketing positions, generally speaking, it can be divided into two parts: marketing and data analysis, marketing has marketing specialists, marketing managers, marketing directors, and sales positions, generally there will be sales assistants, sales managers and directors, data analysis data analysts, senior data analysts.

1) Segmentation of technical talent positions:

2. E-commerce design (representative position: design developer): mainly engaged in e-commerce web design, database construction, program design, site management and technical maintenance;

2) Segmentation of business talent positions:

2. Online international ** (representative position: foreign trade e-commerce personnel): use the network platform to develop the international market and carry out international **.

5. E-commerce entrepreneurship: With the help of e-commerce platform, the virtual market is used to provide products and services, and it can directly provide services for the virtual market.

3) Segmentation of the direction of comprehensive management talents:

1. Comprehensive management of e-commerce platform (representative position: e-commerce project manager): This kind of talent requires both a deep understanding of computers, networks and social economy, and project management capabilities.

2. Comprehensive management of enterprise e-commerce (representative position: manager of e-commerce department): mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.

Overall planning of network marketing.

The first step is to find out the company's online marketing goals during this period. There are five main types of goal setting: sales goals, enhanced service goals, brand-based online marketing objectives, elevated online marketing objectives, and hybrid online marketing objectives.

Once the goal is determined, it is necessary to assess what kind of network marketing strategy and tactics the company needs to adopt to achieve its goal. The key points of today's network marketing strategy mainly include: the reconstruction of customer relationships, that is, the key to the success of network marketing is how to cross the regional, cultural and time and space gaps and recreate the customer code infiltration relationship; Exploring the network to attract customers, retain customers, understand customer desires and use personal interactive services to maintain relationships with customers, that is, how enterprises can establish their own customer network and how to consolidate their customer network; Customized marketing refers to the use of network advantages to provide customers with unique and personalized products or services on a one-to-one basis; Then there is the establishment of the company's online marketing partners, how to use the network to form a cooperative alliance, and create a competitive advantage with the scale of resources formed by the network partners, and associate the company's own ** with others' ** to attract more network customers.

When enterprise managers have a certain understanding of the goals and strategies of network marketing, it is a part that many enterprises usually ignore to set up network marketing management in advance, and it is also the key to ensure the marketing effect of enterprises.

This part includes the selection of network marketing management models and the determination of quantitative indicators: the management department and financial budget of network marketing planning and the management of feedback information. Part of the feedback information is all kinds of questions raised by customers, and the relevant departments of the company should reply to these questions as soon as possible, and give a preliminary answer to some frequently asked questions by setting up an autoresponder in advance, so that he can query the company's FAQS.

Network marketing planning company mainly refers to the organization that provides network marketing strategy and implementation services for enterprises, and the general network marketing services are understood from the following aspects:

Integrated marketing: brand maintenance, exhibition round stool publicity, investment promotion, topic hype, event marketing, new product launch publicity, marketing outsourcing, etc.

The above is a summary of some of the services of online marketing planning companies.

Job Responsibilities of Network Marketing Specialist:

1. Responsible for the analysis of the first-class Wangpi data, and the improvement of the operation of Buchaling;

3. Assist the department manager to build the business process system of network marketing;

4. Responsible for the implementation of the company's best planning;

5. Assist the department manager to plan and establish the department management system, assist in employee recruitment, assessment and management, and assist in department planning and summary.

Occupations include network marketing operation specialist, network marketing manager, SEO specialist, etc.

Now we often see some netizens asking: What is the difference between network marketing and marketing? What do you learn in online marketing and management?

Overview of Network Marketing & Management? How about network marketing management and so on and ......Classic cases of network marketing, network marketing strategies, how to carry out network marketing and many other issues. In fact, these problems seem to be different, but they are actually the same problem, which shows that netizens are more concerned about the following two issues:

1.Network marketing promotion is a good marketing method, but I don't know if this major is good to learn.

2.I want to learn network marketing and promotion, and I hope to find a better way to increase visibility and monetization through the Internet.

According to the explanation in the book "Decryption: Online Marketing Promotion Practices and Traffic Monetization Formula":Is there a "formula method" that takes actual combat as the fundamental purpose, does not need to understand too much network marketing technology, and can spend less or no cost to obtain traffic through the network so as to obtain traffic and traffic monetization?

In fact, these questions of netizens can be explained in one sentence.

In fact, network marketing promotion is based on different products with different marketing channels to achieve good promotion results, and it is not universal. A good product needs good content as the basis for writing, so the product can be classified + the marketing channel is classified + the attractive creation can get a good traffic effect.

I really don't know this, but I can understand the network outsourcing that generally needs a team to promote the network, and the quality of the team's technology also has an important impact on the effect of network promotion.

Promoter, Operations Specialist.

Internet technology is more suitable for learning, and the development prospects are relatively good.

Online marketing positions need to understand the basic concepts of traditional marketing, in-depth study of network marketing market research and network advertising, search engine marketing and other content, proficient in the means of network marketing and the use of network promotion basis, able to carry out network marketing and network promotion planning and organization, with good independent thinking, communication with customers, business negotiation, objection resolution ability.

Network Marketer: Also known as Network Marketing Engineer.