Where is the best place to do the official brand building solution?

Choosing a website building method is more important than choosing a website building company!

Building a station is like building a house, *** is not good, and you will only know when you live in it! There are also two parts of the main structure (**management system) and decoration (style template), whether it is customized**, CMS template or self-service website, it is composed of these two parts.

Customization is like asking the construction team to build a house, CMS template building a station is like a big brand real estate enterprise (you can choose a hardcover house or you can choose a rough station building system to design and decorate it yourself), and self-service building is like a long-term rental apartment.

It is recommended to choose a big brand CMS template to build a website (you can also find a manufacturer to customize the style), not only the main structure is stable and safe, but also you can upgrade after you "live in", and the after-sales service is guaranteed. CMS manufacturers that focus on enterprise website building will generally integrate more than 10 years of experience and enterprise functions into the enterprise management system, so they have incomparable advantages in many professional enterprise technology fields such as professional enterprise technology, such as function, security and stability, visualization, responsive layout, and SEO optimization.

In fact, well-known CMS website building companies not only provide standard hardcover templates to build websites and accept personalized customization, but also launch open source self-service website building, such as Metinfo in China, WordPress in the United States, etc. Compared with traditional self-service website building, open source self-service website building is essentially CMS website building, which is more professional and can be applied for open source ** installation on your own server at any time.

Using a well-known CMS to build a website is not only simple and affordable, but also technically professional, safe and stable.

I think it's better to go to the friendly speed ride there to do it.

Whether it is an interview for Party A's company or Party B's advertising planning company, the position of brand manager needs to work for at least five years to form your own thinking framework and system. However, the manager position of many enterprises is more responsible for the overall planning and arrangement of the implementation work, because most of the work at the strategic level is formulated by the CEO and COO at the higher level. Therefore, the role of the brand manager is to connect the previous and the next, so that the execution process will not deviate from the strategic positioning of the brand.

So what if you interview a brand manager? Whether it is the company's own brand building or brand building for Party A's enterprise, it needs to be considered from the following aspects:

1) Define the brand work goal, and clarify the positioning of the brand and what the core appeal point is.

Before developing any idea, it is important to have a deep understanding of the message: what it is, what the consumer receives, not necessarily what you say.

2) User research to verify work objectives.

In the research, we help creatives and copywriters understand the real changes in the external situation: how the changes in user needs (values, consumption patterns) will affect product sales, research and development, changes in competitor data, changes in facts, changes in the market competitive situation.

3) Content production, do a good job in the consistency of the VI system, and the detailed design of each contact point.

Everything that customers feel about your brand's output in a brand communication campaign is based on our brand positioning and value proposition, and if you want to maintain a strong brand position, you need to establish a clear brand image and ensure consistency at any point of contact with the brand.

4) Delivery verification.

After the creative activity planning is completed, it is necessary to select a wave of seed users who can represent the market segment and the group of people for delivery verification to see whether the delivery results are consistent with the expected conjecture.

5) Data feedback.

After the final launch of the activity, it is necessary to observe and feedback the propagation data, propagation range, reading volume, and number of radiated people at key nodes, and record some "key voices" of each node.

6) Review and summary.

After the completion of the activity, it is necessary to review and summarize according to the data feedback, summarize the highlights and deficiencies in the process of the activity, and evaluate whether the activity has completed the work objectives.

When interviewing a brand manager, regardless of your previous work experience, you need to start from scratch when you come to a new environment and industry. Therefore, a logical and self-consistent workflow will allow the interviewer to see how well you manage and control your brand's efforts.

Brand building is a major decision of the enterprise, which needs to be managed strategically and a reasonable strategy is formulated. The international brand network introduces the five major brand strategies of the company.

Product line expansion strategy. This strategy refers to the fact that when a company adds a certain product line, it still changes to the original brand. A new product can be an improvement on an existing product, such as changing the product packaging, style, or adding new features.

Different products can meet the different needs of consumers, and this strategy can make full use of the excess production capacity of enterprises, fill market gaps, expand consumer groups, and increase corporate profits. However, the expansion of the product line may make the corporate brand lose its original meaning, but can not improve the consumer's awareness and trust in the corporate brand, therefore, the international brand network reminds business operators that the use of this strategy must enable consumers to distinguish various products, to avoid the situation of competition between new and old products of the same product line.

Multi-brand strategy. This strategy is to introduce multiple brands in the same product category and build a multi-brand portfolio to maximize market coverage. As the market continues to mature and consumer needs become more segmented, companies can implement a multi-brand strategy to meet the needs of different target customer groups and thus expand their market share.

The most typical and successful company to adopt this strategy is Procter & Gamble. At the same time, it also produces and operates products such as "Rejoice", "Head & Shoulders", "Pantene", "Tide", "Skincare" and other products, and its overall sales have ranked among the top three similar products for many years.

Brand repositioning, strategy and anti-suspicion. When the company's competing brand encroaches on a part of the company's brand, the company's brand market share has decreased, or the consumer's preference has shifted, and the original brand positioning cannot bring consumers a higher level of demand, the company must begin to reposition its brand to win the "heart" of the target consumer again. So how should companies make brand repositioning decisions?

Taking Shenzhen Mrs. Oral Liquid as an example, the original Mrs. Oral Liquid was recognized by consumers for its direct appeal to treat melasma, but in addition to the product's benefit commitment, in terms of brand positioning and functional positioning is the only foundation for it to stand in the market. Although the superstar Mao Amin was later invited to advertise and expand its popularity, its brand positioning was not clear enough, resulting in little improvement in brand image and sales. Later, the company repositioned the brand, positioning Mrs. Oral Liquid as a traditional Chinese medicine product for modern women to pursue external beauty, so that women can be more confident, more independent and more beautiful, and avoid repeating the mistakes of the only functional theory of many health care products such as royal jelly and pollen.

Subsequently, the company tapped into the new vitality of the brand from the unique selling point of Mrs. Oral Liquid, and positioned the Mrs. brand as an oral liquid with all Chinese medicine ingredients, and beauty and skin care products from the inside out. The repositioned Mrs. Oral Liquid has not only created a miracle in the ever-changing health care product market in recent years, but also successfully shaped and cultivated a brand full of vitality.

Establish the right concept of network marketing.

Enterprises should establish correct marketing concepts in network marketing, such as big marketing, green marketing and social marketing concepts. Before entering the online market, enterprises should actively use economic, public relations and psychological skills to win the cooperation of participants and seize the opportunity in the fierce competitive environment. Enterprises should also organically link economic interests with environmental protection, reduce the damage to the environment in marketing, and try to maintain harmony between man and nature.

At the same time, enterprises also need to have a sensitive sense of change in the network market, respond to changes in consumer demand in a timely manner, and take the long-term interests of enterprises into account on the basis of meeting consumer needs to ensure the stable and healthy development of enterprises.

2.Establish and improve the security system for payment transactions.

An efficient and secure online transaction payment mechanism is the most important thing for the entire network marketing, and the entire network marketing process is carried out in a safe environment, which can effectively promote the growth of marketing volume and the research and development of new transaction models. When improving the payment transaction security system, technical R&D personnel should take the problems of email leakage and user identity authentication into account in the system design, and use the two types of security mechanisms such as SET and SEL to further improve the level of the payment security transaction system, strengthen the confidentiality and integrity of consumer information and transaction information, and ensure that consumers can conduct electronic transactions on the Internet with confidence.

3.Strengthen brand building.

Brand building improves the visibility of the enterprise, and it is a valuable intangible asset for the enterprise itself. Enterprises need to strengthen their brand building in the field of network marketing, so that their own popularity has diffusion and cohesion, and fully attract consumers to their own online virtual portals to purchase goods or consult related matters. When enterprises plan for network portals, they should also pay attention to the layout of scientific and obvious page design to ensure that the latest information of enterprise products can be released on the portal every day.