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It is a network company that mainly builds a website by hand and strictly follows the production process. I've done ** art and know this. In the first company, I can't do 4 ** a month, the technology is improving very slowly, there are a lot of things that I can't do, and I can't read the design page myself.
After changing to the second company, I made 10** in a month, and the design and technology have improved significantly. Only by doing ** frequently can we solve many problems that will not be able to improve our aesthetics! Of course, there must be at least 3 people in the art team in the company, and there is no way to communicate and learn if there are fewer people!
Sometimes the company asks me to go directly to the page, but I insist on producing the PS renderings first, which is very helpful to grasp the overall layout and modify the design in detail!
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Take the law from the top, get it from it.
Rapid improvement requires pressure, and you can consider going to some large portals with heavy tasks and tight cycles to work on page design or back-end development.
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The question is the design ability, of course, it is to go to the company specializing in the construction of web design, that is, to see others do will make progress, if the level is enough, you can also open the first job, when you browse the best can copy the source, learn, clone it, you can usually design some pages as homework, add up a lot, creative templates can also be sold for money, large** web templates, the style is basically fixed, you haven't found the bells and whistles in the ferry, right? It's all this kind of white flower.
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When it comes to **, I believe everyone is no stranger, the Internet is developing rapidly, there are many users, through a separate ** to form an Internet, users can enjoy browsing, news, film and television, entertainment, learning, etc., the content is very rich, the enterprise is because of the importance of the number of users and the speed of information dissemination, so the company will carry out the design of the company's network afterburner page, in order to be able to accumulate users, help enterprises publicize, and convert into customers. So, what are some tips for successful company web design?
1. Stick to the theme.
The birth of a good **, the prerequisite is to determine the direction of development, and then the style of the theme, which means that all this must be designed in strict accordance with the theme, it is in this way that the designer is easy to conceive, because with the scope, then the theme must be consistent with the development of the focus of the **.
Second, the page is neat.
When users browse, they will focus on finding the information they need, so a clean web page is very important to help users find it quickly, and many ** in order to pursue rich content, often make the web page too compact, so the visual effect is not good, and the efficiency of finding the required information from a large number of words will also be reduced, which is not conducive to the user's browsing.
3. Style design.
This aspect depends on the level of the company's web designer, including the matching of tones and backgrounds, fonts and levels, these are all designed to involve, how to make users have a refreshing feeling, if you can achieve such an effect, then it is a very good thing for **.
Fourth, the design of the navigation bar.
Navigation is very important to help accurately match the target with vertical virtual households, so the design of the navigation bar must be reasonable, the classification is clear, the general navigation bar is on the home page, so that it is more distinct, and the user can quickly jump to other pages through each module.
5. Link jump.
Many enterprises have taken enterprise information and product information as the content of the homepage, so from the user's point of view, the effect is not good, because what users need is to be able to quickly find the information they need, and the company introduction is often directly ignored, so it can be jumped through the link, and then use a separate page to introduce the company, so the effect will be much better.
Company web design.
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How to judge whether a ** design company is good or not? I think it is judged by many factors, and there will be no standard answer for everyone's different feelings, and it is very important to do a good job of fitting your own situation. Generally speaking, well-known website building companies with a good reputation in the market are quite reliable and will not have any major problems.
Personally, I suggest that you find a website building company that is good at marketing, because this kind of ** from the initial construction should take into account the entire ** marketing purpose, not just take into account whether it is good or not, and it is not atmospheric. The real marketing type is not only to achieve perfection in the page design, but also to combine the marketing power of the market, understand the rules of search engine optimization, and finally make the marketing type that can bring orders and conversions to the enterprise.
How to achieve marketing results? As an insider, I've always felt that content planning is quite important. The website building company needs to go through the analysis of your **visitor group and the nature of your industry, and then think about why users will come to you**, and how do you display your content?
This requires you and the website builder to think from the user's point of view. Of course, the rationality of the layout and the aesthetics of the interface should also be fully considered, and the user's browsing experience is also very important.
1.Growthman: A high-end customization and digital marketing integrated service provider, more in line with the needs of the marketing type you want to do, known as a revision expert If you want to do **upgrading, you can also talk to them.
He has served many well-known enterprises and Fortune 500 companies, including Foxconn, Aier Ophthalmology, venture capital and other well-known enterprises.
2.Ogilvy: An internationally renowned marketing planning and design company, with first-class designers and planners, and has in-depth cooperative relations with many listed companies and even Fortune 500 companies.
It is well-known in the industry, has strong planning and design capabilities, and has served many world-class enterprises.
Frog Design: It is an international design company, involving more design business, and there are many well-known designers, although they are old brands, but they pay great attention to innovation and design. If you pay more attention to the overall design sense and have enough budget, this one is worth knowing more.
A few more words, when communicating with the station building company, they have seen many companies just start to find other website building companies to make templates, and then when they want to do promotion, there is basically no effect, so they are found to build a customized **, because the template ** continues to use, every year to pay the station platform, the money in the early years is also spent in vain. If there is a company whose website building concept is recognized by you, it may be suitable for you, and I hope it can give you some reference value.
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1. The size of the web page.
We all know that the size of the web page will vary according to the screen resolution, and the page of the network with which station will definitely not be able to exceed the screen size, just like **, the larger the higher the definition, the same attention should be paid to the size of the page when designing the web page, the larger the web design, the clearer it is.
2. Text on the web page.
In an article "How to design mobile ** pages" written by Jinan ** Construction before, the importance of text for web design was mentioned, whether it is mobile ** or PC **, because web design Chinese characters, ** these two almost occupy the entire page. So what should I pay attention to in Chinese on the web page?
1. The size of the text: The size of the text is best to be unified except for the title or because of some special needs.
2. The number of words: the number of words must match the size of the web page, the number of **, including the situation of the enterprise, and the text should be short, precise content, highlight the theme, and don't talk nonsense.
3. Font of text: The font of text is also very important, and a good and appropriate font font will have an effective visual impact, so that netizens will not look bored.
3. The layout of the page.
The layout of the web page should be reasonable enough, with a certain sense of hierarchy, orderly display, and reasonable content distribution. Just like a case we have done, this is part of the design layout of the homepage, the text on the right side and the left side of the text introduction, and the design of the next content are rich in this certain sense of hierarchy, and it will be more comfortable when the user looks at it.
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Clause. 1. Good web design should be easy to understand. If the page is reasonably designed, when the user visits, he doesn't need to think about spending time to understand this, he can know what the general content of ** is, and he doesn't need other guidance to know what to do next.
This principle requires that before creating, when writing copy, pay attention to clear and easy to read. If you want to design too much content, you can use numbers to mark up and use different colors to list the different levels of content one by one, and highlight the highlights so that users can find the information they want in the shortest time. The ease of understanding is also reflected in the new user guide, first-time users will feel lost and don't know what they want when faced with a lot of content.
The socks are empty, and the self-service website of micro-enterprise points thinks that the web design is good, and will give users some tips on each function, guide users step by step, and be familiar with the operation of **.
Clause. Second, a good page design must be clear and concise. A good page design attaches importance to the user's experience, so the product will be introduced to the user in detail, so that the user has a full understanding of the product, rather than blindly instilling the value of the best to the user.
If the product design itself is not clear enough, how can users understand it? Or the construction process is not clear, and the user will be more irritable when operating. For example, in the purchase process, the first set of the product is not clear, and the free product does not automatically reduce the corresponding price when paying, causing confusion for users.
Clause. 3. Good page design will make users more trusting. When the user operates on **, it is necessary to tell the user why there is this operation, and to understand each operation.
Then show each operation honestly, so that the user has a smoother operation process.
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Clause. First, the construction of enterprises should have their own characteristics and have their own market.
Whether it is the type of production or the service industry, the enterprise must have its own style and personality characteristics when it is in the first construction. It mainly has its own characteristics, so that the business philosophy and core of the enterprise can be better interpreted. Therefore, when the enterprise is in construction, it is necessary to pay attention to the design that is concise, easy for users to remember, vivid and impactful.
For example, a well-designed logo, a unique title, a well-designed model will bring infinite surprises to users, which can capture the hearts of users in the shortest possible time, and can enhance the user's trust in the model of the enterprise where the user is located.
Clause. Second, the design of the page pursues simplicity, good-looking and generous.
An excellent page design, the first page of ** is definitely concise and clear. When the enterprise is under construction, it is enough to put some core and most attractive content on the homepage of the company. You can set up the unimportant information on other pages, and you can set a link on the homepage.
The home page is a **face, if even this face is not designed to look good, how can the content be seen by users? Therefore, the homepage of the first class must be concise, clear, good-looking and generous in design, so as to attract more users and convert more target users into customers.
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First, the real-life photo answering friend pickpockets creates the atmosphere of the scene.
In the form of real scenes, enterprise-level products are far less expressive than consumer-level products, because the business attributes of enterprises determine that they cannot boldly show their personality like consumer-level products. The official website of the company's products will generally use the scene photos of customers using the product to explain the benefits of the product to their work, or use some open landscape photos to express the company's values and vision.
Second, the customer service app helpcrunch is used to express the company's vision for the future:
Third, the concept map uses metaphors to express the value of the product.
After design processing, the concept map has more room for expression than the real one, and can convey the value of the product through some metaphorical techniques.
Fourth, illustration is best for storytelling.
In recent years, some companies have rebranded to be younger and more energetic. The form of illustration is conducive to creating a relaxed and fashionable Pin Qingchang brand temperament, and it is also the most suitable form of expression for storytelling.
Intercom's vivid hand-drawn illustrations depict a chaotic scene at work, leading to the idea that using Intercom can put an end to all this chaos
Fifth, the product interface diagram is simple and intuitive.
The simple and intuitive use of the product interface diagram as the first screen image allows users to have an intuitive experience of the product use process, and it is also a manifestation of confidence in the design of their own products.
Sixth, the customer is more convincing.
Using a portrait of a real customer as a big picture above the fold doubles as a customer story to make the product more convincing.
Seventh, according to the order of "header image - function overview - function details - customer display - registration and trial" from shallow to deep, from macro to micro order to guide visitors to complete browsing and conversion. At the bottom of the page, a row of weak links will appear:
Eighth, the flatter the more effective.
Using a flat structure can reduce the depth of the page, allowing visitors to reach the target page with fewer clicks, and at the same time improving search engine crawling efficiency. In the process of looking for cases of enterprise product official websites, I found that for products with relatively simple functions, most of them use first-level navigation, and for large-scale products, their navigation level is only at most second-level. It can be seen that the navigation of flat structure is the mainstream of **navigation.
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