Which marketing planning books are more classic preferably Internet based Thank you

For marketing planning books, you can take a look at the books of the Times Guanghua series.

Look at biographies like Jack Ma's biography.

1."Positioning".

The theory of "positioning", whether in the United States or in China, has a very successful case of Yingfeng. Although this theory has its limitations, even 45 years after it was proposed, it is still difficult to find a theory that can match "positioning". To do brand marketing planning, you must understand this theory.

2.Growth Hacking

There are a large number of books on the market about how Internet companies do brand marketing planning, but most of them fall into two ways: "burning money" and "manual labor". In fact, on the other side of the ocean, in Silicon Valley, a new profession - growth hacking is gradually leading and reshaping the concept of marketing and growth in the Internet industry.

3.The Marketing Revolution

Jack Trout is the world's top brand marketing planning expert and the father of "positioning". After proposing "positioning", Mr. Trout proposed a new marketing theory - "bottom-up" marketing. This has sparked a marketing mindset of entrepreneurs, and successful entrepreneurs should be like Songpi is a tactical commander who goes to the front line and grasps the situation of the war, discovers and formulates a practical tactic from the starting point, and then builds a corresponding strategy around this tactic.

Let's take a look at Marketing Management (12th Edition), written by Philip Kotler and Kevin Keller, Shanghai People's Publishing House. This is a classic tutorial in the classics of marketing, a must-see for learning marketing.

The rest have to look for books on basic disciplines such as channels, market research, pricing, new products, consumer behavior, etc., and only by laying a solid foundation can we write a good plan. Your question is what books should be read for marketing planning, and I will focus on recommending books about planning.

Enterprise Marketing Planning" - Zhuang Guijun - Tsinghua University Press. This book focuses on explaining the basic structure of marketing planning, which is clearly organized, professional, and logical.

Marketing Methods" - Qu Yunbo - Enterprise Management Press. If you look for a new edition, I bought it from a few years ago, and this book is dedicated to introducing a variety of practical analysis methods and tools from various industries, which can be used as a reference book for beginners.

Ye Maozhong's book can be found to see, one of the representatives of the practical school, you can search for it on the Internet, and the representative work is "Ye Maozhong's Marketing Planning".

Strategic Marketing Analysis" - the authors are all foreigners, such as Rao, published by the National People's Congress, which is relatively professional in nature, and may not be easy to read, but it is very enlightening.

There are a lot of books about marketing planning, I only recommend a small part, you can go to Dangdang or the book city to choose, the selection criteria first look at the publishing house, the National People's Congress, Peking University, CITIC, etc. At the same time, it also depends on the author, Zhuang Guijun is a cattle man of the academic school, Ye Maozhong is a cattle man of the actual combat school, and the credibility of things written by such characters is relatively high, and many other miscellaneous people are patchwork, just mengmeng. Personally, I think that the book of marketing planning is better to look at the Chinese, after all, it is more in line with the needs of the Chinese market, and the main thing to look at foreigners is to exercise thinking.

Thirdly, it is best to choose a planning book with a rigorous framework and careful logic, such as a book such as comic book planning.

Remember, writing planning must be a solid basic knowledge, a person who does not understand research, consumer behavior, channel management, etc., can not write any creative, executable planning, but also often practice, summary, through repeated practice to have the ability to write a good plan, and the knowledge should be wide, social, economic, cultural and so on have to understand some, usually look at "sales and marketing", "new marketing", "economic observer", "weekend pictorial" and so on, etc., It's also great for your ability to improve.

I hope my answer helps.

My specialty is marketing (business planning). I recommend you to read "Marketing Studies", "Principles of Business Planning", published by Higher Education Publishing DAO. There is also "Planning Basics" by China Planning Publishing House.

These are the principles of the comparative system. But if you want to do a good job in marketing planning, you still have to combine it more with reality and look at more cases.

I suggest you take a look at Wu Xiaobo's "The Great Defeat" series.

I majored in Marketing (Business Planning). I have also studied these books myself, and I recommend you to read "Marketing", "Principles of Business Planning" published by Higher Education Press. There is also "Planning Basics" by China Planning Publishing House.

These are the principles of the comparative system. But if you want to do a good job in marketing planning, you still have to combine it more with reality and look at more cases.

Marketing planning is based on the marketing objectives of the enterprise, through the enterprise design and planning of enterprise products, services, ideas, channels, so as to achieve the exchange process of individuals and organizations. The core is to meet the needs and desires of consumers.

Hey, it's all false. It is recommended that you take a look at Wu Xiaobo's "The Great Defeat" series, and go to the official websites of masterminds like Li Guangdou and Ye Maozhong.