Beginners learn marketing and plan what books to buy

I recommend the first book to read "Marketing", there are many versions, but the content is similar; It's everywhere in the bookstore.

The second book is best combined with your job choices, such as channel management, retailing, advertising, merchandising, service marketing, product development, and market research. Combine what you've learned with your own work.

After having these two books, you can read some books with a level, such as Michael Porter's strategy trilogy, strategic marketing, marketing planning, etc.

Advertising, Marketing, Consumer Psychology, Consumer Behavior, Strategic Management, Theory.

These foundations are a must.

For the rest, you can search the Internet for courses offered in this major. In addition, it is recommended to find a small company to do it first. Actual combat produces results.

Basic courses: Advertising, Marketing, Consumer Psychology, Consumer Behavior, Strategic Management, Learning Theory, you may not be able to grasp the skills, you still have to practice more, think more, and find more masters to learn.

100 degrees a search social a will a vertical a horizontal a study (go a) the second chapter has an article dedicated to marketing and there will be serials in the future but the newer speed is too slow but it is worth watching.

It's best to find a veteran with it, after all, books are just on paper!

It is good to buy books on the rules of self-examination marketing, and you don't need to read public subjects.

Well, yes.

1.Philip. Kodler's Marketing Management, Marketing. After all, he is the father of modern marketing, and he is cited in many books.

2.Liang Shaochuan, "Corporate Culture and Management Methods".

3.Philip R. Kate Ola, John L. Graham, International Marketing

4 Zhang Zhongyuan? Xiang Hong, editor-in-chief: Decision Capital

5.Written by Porter, translated by Chen Xiaoyue: "Competitive Advantage".

6."Learning Market Camp Guide".

The main courses are:

Economics, Management, Marketing, Accounting, Statistics, Market Research and Marketing, Marketing Management, Product Development, Channel Management, Advertising, Pricing Methods and Strategies, Logistics Management, Service Marketing, Brand Management, Merchandising, Strategic Management, etc.

The classic tutorial in marketing is Philip. Kotler's "Marketing Management" is not known to be in its tenth edition.

I personally recommend Kotler and Levitt's book.

I am currently a sophomore in marketing. Organizational Behavior, Marketing, Economic Law, and Macroeconomics were opened. There will be more in the junior year. Books like books, Robbins's Management, Organizational Behavior, Business Magazine, whatever.

Be sure to read Kotler's series of marketing monographs.

It's good to think like a marketer, and it's a good place to say that life doesn't sell.