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The purpose of SEO:
Flow rate. SEO Approach:
On-page SEO:
Fundamentals of SEO: Understanding and applying web-compliant page structures;
SEO page selection: the home page, information list page (related aggregation page), final page, etc. are suitable for optimization, such as the first page of recruitment**, the list page of a certain category, the company page, and the job page are all pages that are focused on optimization;
SEO Internal Linking Strategy: Avoid a single-level top-down link structure and should be a meshed link structure. In practice, you can consider that the keywords of the article are linked to the relevant list, or the classification of the information is linked to the category list, etc., internal links are not only SEO, but also a kind of information navigation, don't be too deliberate;
Long-tail keywords: For example, keywords with structural characteristics such as "Guangzhou Fashion Designer Recruitment" (region + job title + recruitment) and "Romon ** Guangzhou Branch Recruitment" (company name + recruitment), long-tail keywords are widely distributed and the single hit rate is low, but this tail is very long, the number of words is large, and the overall hit rate is very high. This point needs to look at the information characteristics of the **, like the news ** does not have such typical characteristics;
Keyword layout: pay great attention to the frequency of keywords, and reasonably lay out the keywords that need to be optimized in the page, according to my experience, it can be about 10, of course, there are suggestions at about 6%, you can use tools to see, the header of each block and the title description of other elements are objects that can be considered, and the quality of visible text is better than that of invisible text;
Observe the words highlighted by the search engine in the search results, the highlighted words are not necessarily the search words, but may be the words that have been combined by the search engine, which means that they are the user's search characteristics.
category drag-link, product mitsubishi-galant- drag-link-lhd-ma-151985--pid1763, etc., you can include keywords in the title; But many Chinese information is not very convenient to set up in the link address, such as company 1023, job 98678 is very simple and clear, which is also very good. No problem with dynamic addresses? It would be nice to have fewer parameters.
Off-page SEO:
Off-site links: There is a principle that can refer to "what people call you, you are what you are", so the choice of link text is very important, and this principle is widely used in text selection, as well as various prompts, in order to add votes to the target URL;
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