How to operate a small program well, how to operate a small program is a guide to daily operation of

1. Make an operation plan

First of all, you should plan your Mini Program before you develop it, such as how many Mini Programs you are going to make, what types of these Mini Programs are, and what are the main users.

Secondly, it is necessary to do a good job of positioning, such as who the target group of the Mini Program is, what is the age composition of these groups, what they usually like to do, and what they pay the most attention to.

Again, give the Mini Program a "good name". It should not only reflect the characteristics of the product, but also consider the user's search habits, choose a name that is easy for users to understand, and increase the search volume of the Mini Program. When choosing a name for a Mini Program, you can consider combining brand words with commonly used keywords.

2. Promote Mini Programs and introduce seed users

After the development of the Mini Program is completed and launched, it enters the first phase of the rollout, introducing seed users. This requires enterprises and merchants to assist in completing it through various channels, such as Weibo and various channels of external publicity, and use reasonable ways and methods to increase the search volume and display volume of the Mini Program, so that more users can know your Mini Program, and then know your company and products, so as to negotiate orders and make transactions.

3. Understand the rules of the Mini Program

If you want to do a good job in the operation of the Mini Program, you must first understand the operation rules of the Mini Program, and then use a simple, fast and effective way to operate within the operation rules of the Mini Program. In addition, in order to let more users know and like your Mini Program, the needs of users should also be considered in the operation process. So as to achieve our original intention of developing Mini Programs.

It should be noted that in the process of operation, you must not touch the rules formulated by the Mini Program for the sake of immediate benefits.

Fourth, use various channels to promote

First of all, the development of the Mini Program has provided the function of associating ***, so after the Mini Program is launched, it is essential to associate the Mini Program with ***, so that users can directly open your Mini Program in *** to achieve fan conversion.

Since the birth of the mini program, the topic about him has never stopped, everyone wants to get a share of this 100 billion cake, and for those who missed the ***, how should the mini program be grasped? How to operate him, how to operate him well? There's still a lot of learning in it.

1) User acquisition – without users, there is no operation.

Merchants can acquire users and can directly target the open entrance and fully capture it, covering multiple channels.

With the continuous blessing, the Mini Program has 40+ entrances, including (1) *** detail page association Mini Program, *** custom menu jump Mini Program, *** push content mosaic Mini Program. (2) All Mini Programs within 5 kilometers are displayed on the user's mobile phone. (3) Offline merchant *** scanning.

4) User sharing***, etc.

2) Increase activity – Conduct activities at the right time.

DAU (daily active users) and MAU (monthly active users) are two important metrics to measure activity, which to some extent reflect the size of the user base. The life cycle of users is roughly divided into three nodes: potential user device, active user period, and silent user period.

After all, no one wants to pay for a long-term one-way performance, and activity is a necessary carrier for interaction.

3) Improve retention – subtraction is king.

Just like photography, it is not that the richer the things on the picture, the better, photography is not only a combination of light and shadow, sometimes subtraction in composition can often produce unexpected results. It's the same with a small program, always remember the attribute of a small program "use and go", relying on a simple, direct, and lightweight. After understanding the concept of the product, it is not difficult to find that the Mini Program puts user experience first to a large extent.

4) Virality – Operations are not single-handed, they must interact in both directions and then spread in multiple directions.

Virality is an extended operation after the rise of social networks, and virality has created a new spiral of user acquisition. A mini program that can create viral marketing must be a popular product that grasps the psychology of current users, so as to form a self-spreading effect, users are willing to share, and the user's sharing reflects the user's pursuit of trend and the psychology of pursuing novel fashion.

Since its establishment, Instant Application has helped enterprises all over the world to build Internet marketing.

Many bosses have reported that my Mini Program is not effective? In fact, it's not the Mini Program itself, it's the wrong way we operate. Make good use of the marketing function to find the right effect for the crowd!

Hello, there is a generation operation service for instant application, you can learn about it.

In fact, there is a general idea for the operation of Mini Programs, which is to attract new users, retain, promote activation, and transformation. At different stages of Mini Program operation, merchants should have different focuses.

Mini Programs have had their own light since they were "born", and it has been more than a year since they were launched, but the topics about Mini Programs are still only increasing, and some statistics say that Mini Programs are developing rapidly at an average rate of more than 50,000 per month, which is simply popular.

1. How to let accurate users know about our Mini Program?

1. The era of mobile Internet relying on traffic is gradually disappearing, precision marketing should attract the attention of every operation marketer, and it is necessary to describe the user portrait of the applicable users of their own business before operation.

2. How to avoid users from leaving after playing.

1. The first time a user touches the Mini Program is not the list page shown above, but the homepage. The homepage of the Mini Program should be concise and clear, directly allowing users to contact core business functions and solve their needs in some aspects.

2. The list of Mini Programs is straight**, the Mini Program icon and the name of the Mini Program. The icons are creative, the names are short, concise, and one word explains what the app does.

3. Do not make light tools. For example, if there are developers making calendars, clocks and calculators are not advisable, and it may be possible to commercialize lightweight tools. Women's physiology is dependent on the calendar, so wouldn't it be better if you could customize a label for your own menstrual cycle and provide different life advice for different menstrual periods?

4. When doing ** promotion, the small program will be introduced in detail to assist the first point.

3. How to let users form fission.

1. Preferential activities attract existing users to invite new users.

3. Focus - high-quality products: no matter how good the service is, it depends on its own products. How to polish high-quality products without detailed explanations and experience the advantages of smoothness? Delicious and delicious advantages? What are the benefits of using it? **Advantage?

4. High-quality products + online and offline services promote word-of-mouth, and users come naturally.

Fourth, how to provide practical reference for the development of enterprises through the small program.

1. Supplement the needs of user data and behavior records in development, and operate daily, weekly, monthly, and quarterly reports.

2. Through the abstract description of the data, the real user portrait and behavior are restored, and the operation orientation is made according to the specific data and its corresponding date, stage and product type.

3. To put it bluntly, it is to rely on data to speak, and operators are required to have basic data analysis and operation capabilities.

It's too general and needs to be subdivided into types and industries. You can cooperate with the planning of some activities to do community marketing, and advertorials promote your own mini programs.

How to run a good Mini Program? The main techniques are as follows:

Let the right users know about our programs

The era of mobile Internet relying on traffic is gradually disappearing, precision marketing should attract the attention of every operation and marketing personnel, and it is necessary to describe the user portrait of the applicable users of their own business before operation.

Stores: Mini programs*** attract users' attention in a creative design way; Store activities, in different forms; For users who are necessary for their daily life, they can also circle users into their own WeChat groups in a preferential manner, and the follow-up community operation will not be done for the time being.

WeChat groups, friends are accurate**, it is good to share the Mini Program page, do not share the Mini Program directly. For online businesses and tools, they can be reasonably announced on the official website, *** and other network channels.

How to avoid user churn?

When we operate Mini Programs, how can we reduce users from canceling Mini Programs? The first time a user touches a Mini Program is not the list page, but the homepage. The homepage of the Mini Program should be concise and clear, straightforward to let the user contact the core business functions, and solve his needs in some aspects.

When doing ** promotion, the applet will be introduced in detail to assist the first point.

How to make users form fission?

First of all, certain preferential activities can attract old users and invite new users. In addition, it provides customer service functions online to reply to user messages in a timely and effective manner to solve user needs; Offline waiters provide intimate guidance or applets*** to place a guide chart for the use of the process. The most important point is to pay attention to product quality, no matter how good the service is also dependent on its own products.

Use high-quality products + online and offline services to promote word-of-mouth, and users will come naturally.

Through the above methods, you can operate a good Mini Program, of course, finding a professional developer to develop a Mini Program is also the key to running a good Mini Program.

1. First of all, the premise of our operation of Mini Programs is whether your industry is suitable for operating Mini Programs? First of all, smart sales is based on offline business of physical stores, life tools, simple e-commerce, office tools, social e-commerce, these industries are still more suitable for small program operations, so how should these industries allow users to find our small programs?

1. Make a clear positioning of the user portraits of their own business, who are they? Where do they like to be active? Their gender, income, age, and job are all things we need to know.

2. Store category: Mini Programs attract users in a creative way; If the store has an event, you can pull users into your WeChat group in a preferential way, and then do community operations. 3. For online businesses and tools, they can be reasonably announced and placed on the official website, *** and other network channels.

2. However, how to avoid users running out and leaving is also an important part of the operation of Mini Programs, because Mini Programs do not have a connection point with users, and cannot actively push content to users for content marketing. So how do you avoid users running out and leaving?

1. The first time a user touches a Mini Program is not the list page, but the home page, which is concise and clear, directly allowing users to contact the core business functions and solve some aspects of its needs.

2. The list of Mini Programs is straight**, the Mini Program icon and the name of the Mini Program. The icon is creative, the name is short, and it explains what the app does.

3. When operating a Mini Program, it must be considered according to two dimensions: useful and interesting. There are only two needs for a user to pay attention to you, either you can bring him a practical use, or you can surprise him, and he will continue to interact with you.

4. When doing ** promotion, do a good job of the applet and introduce it in detail.

5. Preferential activities attract existing users to invite new users to participate.

6. Online and offline services, provide customer service functions online, reply to user messages in a timely and effective manner, and solve user needs; Offline waiters provide intimate guidance or applets*** to place a guide chart for the use of the process.

7. High-quality products + online and offline services promote word-of-mouth, and users come naturally.

All in all, all companies have to do is to promote their own mini programs, so as to achieve their own profit goals.

Everyone is welcome to read, and if you think I have a point, you can follow me, comment, like or **. If you have a better suggestion, please leave a message and we will learn from each other together. I would like to thank all the fans and everyone for their encouragement and support, thank you!