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Anonymous users2024-02-0901 Trademarks occupy an important position in intellectual property rights.
The amount of value of a trademark is not fixed and changes with development. For example, in China, it was a factory in Shucheng County that first registered "Haier" as a trademark (the trademark is still valid), and it was Haier Group Company that made "Haier" a well-known trademark in China. Different trademarks enjoy their own reputations in different consumer groups and also have their own value.
Kweichow Moutai is known as the national liquor, which is used to entertain state guests and reward distinguished guests, while the "Red Star" Erguotou in the cup of ordinary people is a famous brand of the public. The same trademark has different values in different states. In the process of the establishment and development of the "Lenovo" trademark of Lenovo Group Company to the first place in the domestic computer industry, the value of the "Lenovo" trademark is constantly changing, and the value varies at different stages.
02 Commodity reputation is the first place to determine the value of a trademark Originally, the function of a trademark was to represent the first grade of the commodity and distinguish different producers. In the environment of market competition, the trademark indicates the quality of the goods and the reputation of the goods. From the consumer's point of view, it is necessary to select a manufacturer by identifying trademarks.
From the perspective of trademark users, it is necessary for consumers to purchase their own products by identifying the trademark. There are many factors that affect the value of a trademark, and different factors have different influences, but the reputation of the product comes first.
03 Business operations affect the value of trademarks.
The reputation of a commodity comes from the enterprise that produces it, so it is the comprehensive strength of the enterprise that directly affects and ultimately determines the value of the trademark. For example, "Tong Ren Tang", which has undergone 320 years of historical changes, has always inherited the business ethics of "honesty", selected real materials, and made meticulous workmanship. Consumers trust "Tong Ren Tang", and enterprises survive and develop in the process of accumulating trust.
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Anonymous users2024-02-08Trademark removal can be trusted and trusted by consumers, and it is particularly important for enterprises to have a trademark that is exclusive to them. In addition to this, there are a number of benefits to registering a trademark:
1. The registration of the Zen Xi trademark shows the unique nature of the goods, in the country and even the world, only the enterprise with this trademark can be used, and any other enterprise can not use it without authorization. To a certain extent, this protects the company's trademark from infringement and protects the value of the brand from theft.
2. Registered trademarks can also form a unique brand image, anywhere, as long as you see such a trademark. It can remind consumers of this product and create a certain sense of market identity.
3. Registered trademarks can be used as an opportunity to bridge jujube for international development, have a certain international recognition, and then form a certain international status.
4. After the trademark is registered, if the trademark is no longer used in the future, it can be transferred or mortgaged.
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Anonymous users2024-02-07A trademark is a mark used to distinguish an operator's brand or service from the goods or services of another operator.
The main functions of trademarks are as follows:
1.Distinguish the provenance of goods or services, and guide consumers to recognize the brand for consumption;
2.Promote the producer or operator to continuously improve or stabilize the quality of products or services;
3.It is conducive to market competition and advertising, establishes the reputation of Qibo Tongsong industry, and becomes a symbol of enterprise quality;
4.It can be used as a carrier of intangible assets and reputation to bring better economic benefits to enterprises.
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Anonymous users2024-02-06It can cultivate customers' consumption habits and create added value for their own products.
Returning to the withering is to create a niche circle that belongs to only a part of the high-end gameplay, and to create a subculture.
1. Log in to the official **2 of the Zhiquaqua Trademark Registration Network, enter the trademark name you want to query in the trademark query box; 3. Click the trademark query button to understand the registered trademark category and unregistered trademark category of the trademark, and before the trademark registration application, be sure to analyze the trademark query results to the consultant, so that through the professional analysis of the trademark consultant, you can understand the success rate of registration. The trademark registration inquiry process is temporarily shared here, and the following consultant will talk about the trademark registration process. Any well-known enterprise will attach great importance to brand protection, and the first step in brand protection is to register a trademark. >>>More
The first thing that needs to be reminded is that individual registered trademarks require individual business licenses, and if there is no business license, it cannot be registered at the Trademark Office. >>>More
1) It involves a wide range of fields.
The crime of infringement of intellectual property rights involves a wide range of fields, and with the popularization of the knowledge economy, the fields involved in the crime of infringement of intellectual property rights are gradually expanding, such as economy, culture and science. >>>More
In the practice of supervision of trademarks by the industrial and commercial authorities, as long as you do not change the words, graphics or combinations thereof of a trademark registered in black and white, it is not a violation of the trademark regulations to add any color to the words, graphics or combinations thereof, because the trademark regulations do not stipulate that colors cannot be added to a registered trademark in use. However, a registered trademark designated for use cannot change the color when it is used as a registered trademark, otherwise it is a violation of trademark regulations. Because once the trademark is successfully registered and the "Trademark Registration Certificate" is obtained, no changes can be made to the approved trademark signs in actual use, neither the graphics, words, or their combinations, nor the colors designated for use. >>>More
The implementation of intellectual property standards refers to the implementation of standards, which is the implementation of the national standards of "Enterprise Intellectual Property Management Standards" for enterprises. The national standard for enterprise intellectual property management norms is formulated by the State Intellectual Property Office, approved and promulgated by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the Standardization Administration of the People's Republic of China, and implemented on March 1, 2013, with the standard number GB T29490-2013. >>>More