How to understand the essence of channel control and its future trends

The first step is to create differentiation, that is, to deliberately choose a different set of business activities to create a unique value mix. Thinking about operational effectiveness is like thinking about how to do one's job well, it involves how to make oneself good and what each business should do and how to do it; Thinking strategy, on the other hand, is a person's thinking about what should be their job, and this thinking is based on cost and difference, and it is about making a difference through careful choice. Or, operational effectiveness tells you what to do with your business, while strategy tells you what to do that is more valuable to you.

There's a good saying,"The more national it is, the more global it is"。Strategy must represent a value proposition that differentiates itself. This value proposition is related to the individuality of Kmind Consulting, which is a professional....

The so-called sales channel is the intermediate link between the manufacturer and the buyer of a product or service.

The following aspects are mainly considered for channel development:

1. Target market analysis: market positioning, market capacity.

2. Analysis of available resources.

3. Structuring the organizational structure of enterprise channel management.

4. Establish channels: branches, first-class businessmen, and large partners.

5. Plan and standardize channels.

6. Distribution and control of channels.

7. Channel expansion plan.

8. Management and maintenance of channels.

The control of the channel by the enterprise is first manifested in the choice of channel governance strategy.

If you want to control the channel well, you should not only pay attention to your own construction, but also start from its needs, try to meet the requirements of the channel provider under the premise of win-win or even win-win, formulate marketing strategies, actively cooperate with the channel provider, and transform the game between the security manufacturers and the channel provider into strategic cooperation.

How to improve the company's control over Quyu Burning Road:

1. Sales control: Different regulations should be made for different customer groups, and all cooperative units in our channel chain cannot violate the principle of **.

2. Sales area management: according to the manufacturer's existing mature sales area management, only in this way can the channel resources be maximized. While managing the channel provider, we also expect to get more resources from the channel provider, such as manpower, material resources, financial resources and warehouses, which can provide support for the manufacturer.

3. Forbidden customer management: due to the particularity of security products themselves, it is generally not easy to exceed two levels in the construction of channels, and the division of rights at all levels should be clear, such as requiring secondary distributors to only sell products directly to end users, and can not be distributed to other intermediaries.

4. Inventory quantity management: the products bought by the channel merchants in cash cannot flow in the warehouse, so the manufacturers should try to support them to help replace the goods or give preferential purchase prices.

5. Sales information management: After the manufacturer and the channel provider have achieved a good cooperative relationship, many resources of the channel can be used for the manufacturer, such as the flow information of the production and the flow of virtual products, competitor information, etc.

6. Distribution timeliness management: When the market is out of stock, whether the primary distributor and the secondary distributor can timely distribute in accordance with the manufacturer's requirements is related to the execution ability of the channel.

Hello, in channel sales, channel control is very important. The purpose of channel control is to ensure that products can be circulated through channels to achieve the purpose of sales. To achieve a state of channel control, the following aspects need to be considered:

1.Channel Partner Selection: Choosing the right channel partner is the first step in channel control. Channel partners should have a good reputation and a stable sales network.

2.Channel Partner Governance: Managing channel partners is the key to channel control. There is a need to establish an effective cooperation mechanism to ensure that channel partners can sell products according to the company's requirements.

3.Training for channel partners: Channel partners need to be trained in product knowledge and sales techniques to be able to sell products better.

4.Monitoring of channel sales data: It is necessary to monitor channel sales data, find problems in time and take measures to ensure the achievement of sales targets.

5.Channel partner incentives: Incentives need to be put in place to keep channel partners motivated and motivated.

In short, to achieve a state of channel control, it is necessary to establish a suitable cooperation mechanism, manage channel partners, conduct training, monitor sales data and take incentive measures.

What is the relationship between channel efficiency evaluation, channel control and channel adjustment?

Hello friends, channel efficiency evaluation, channel control and channel adjustment are interrelated and mutually supportive, only by comprehensively considering these three aspects of the problem, in order to achieve more effective sales management and improve the market competitiveness of enterprises. Channel efficiency evaluation, channel control and channel adjustment are the three key links in channel management. It can be briefly summarized as follows:

1.Channel Efficiency Evaluation: Channel efficiency evaluation refers to the process of analyzing and evaluating channel sales performance to determine the efficiency level of channel sales.

This process typically includes sales data collection, analysis, and comparison, as well as an assessment of the benefits and costs of the sales channel. Through channel efficiency evaluation, enterprises can understand their own sales, find out existing problems and formulate corresponding improvement measures to explore. <>

2.Channel control: Channel control refers to the process of managing and supervising the sales channels of an enterprise to ensure that the sales channels operate according to the requirements of the enterprise.

This SBL process typically involves establishing sales targets and plans, overseeing sales execution, controlling cost of sales, and more. Through channel control, enterprises can better grasp the sales situation, identify problems in time and take measures to solve them. <>

3.Channel adjustment: Channel adjustment refers to the process of adjusting and optimizing the sales channels of an enterprise according to the results of channel efficiency evaluation and channel control.

This process usually includes optimizing the channel structure, adjusting the sales strategy, improving the sales process, etc. Through channel purification and reconciliation, enterprises can further improve sales efficiency and effectiveness, and achieve better performance. <>