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The store was opened in an entertainment venue, and it was more suitable to be surrounded by a dense area, and when people came out of the entertainment venue at night, they all liked to sit in the spicy tang and sober up.
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It is best to open a Malatang restaurant in a shopping mall, near a school, and in a place with a relatively large amount. There are more young and middle-aged people, because this is more suitable for their taste.
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There are several good locations in the restaurant, that is, schools, stations, downtown, pedestrian streets, and food streets or communities. Different locations also need different store size standards, because their ** volume is different, and these need to be taken into account when building the Malatang brand.
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The profit of opening a Malatang shop is still very considerable, and the average profit of the entire Malatang industry is between 55% and 65%. Compared with other catering projects, the profit is still very considerable. However, there are many brands of Malatang, so it is recommended that you learn more about the Malatang industry and different Malatang brands, and choose a project that suits you.
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The main consumer group of Malatang is young people, so opening a Malatang restaurant in or around the university campus will also be very profitable, and it is also very suitable for takeaway. Of course, there are also some drawbacks to this location, and when students go home from winter and summer vacations, the business of Malatang may not be so good.
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Usually Malatang shops will choose these places:
**Large amount. There are many young people.
Around the office building (serving white-collar workers).
School Perimeter (Serving Students).
It's also a great option around the mall, but the cost can get higher and you need to think about it.
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Where is the best place to open a Malatang restaurant? It depends on where you are and how much traffic you have.
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Generally, chain stores in the catering industry are recommended to open in snack streets, shopping malls, pedestrian streets and other places, one is because the largest amount of food in these areas is larger, and the other is because the environment is better, so as to attract more consumers.
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Pedestrian street. Near the school, industrial area. It's a crowded place anyway.
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Site selection is the first step, of course, and the most important step, the first wrong one, the back will go in the wrong direction, the wrong direction, no matter how much effort is in vain. Therefore, when choosing a store address, you must consider it comprehensively, compare carefully, and make a decision after thinking twice.
First, the principle of gathering in prosperous areas.
The bustling business district is the place that all businesses yearn for, but the more prosperous it is, the higher it is, so in the case of a budget that is not high enough, it is recommended to choose a store with a low rent and a distance within the acceptable range of consumers in the case of a budget that is not high enough.
Second, the principle of convenient transportation and parking.
If you want to get rich, build roads first", it is enough to see how much transportation plays a role in economic development, and convenient transportation is indispensable for a shop. Convenient access to the store will be an important basis for customers to choose a restaurant, so investors must observe the surrounding transportation hubs when choosing a location, try to be near the subway or bus station, and ensure that parking is convenient.
Third, the principle of ensuring passenger flow.
Customer flow is the decisive factor to protect business, when choosing a location, we must observe whether the surrounding ** group is suitable for opening a Malatang shop, as well as whether the customer flow is large, what is the average consumption level, only to figure out these problems, and comprehensively consider the positioning of their own store, in order to decide whether this place can be used as a choice to open a store.
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Summary. Malatang is generally aimed at young people, then you can choose to open near the school or close to some colleges and universities, which is more popular, I hope this can help, I wish you a smooth opening of the store.
Malatang is generally opened in a good position.
Malatang is generally aimed at young people, then you can choose to open near the school or close to some colleges and universities, which is more popular, I hope this can help, I wish you a smooth opening of the store.
However, during the school summer vacation, there are not many **, and the consumption level of students will not be high.
It is located near the university.
In fact, the number of colleges and universities is very large.
Is it possible to be near a college town?
Although there will be a holiday in the summer vacation, but you usually rely on the guests to have enough money, maybe you don't need to rent a shop, just set up a stall.
That's right, it saves money on rent.
You can also be on the move at any time.
Is it suitable to open a high-end franchised Malatang shop near the school?
It's also possible, you can go and check out the same type of store and there is none.
There is an equally high-end Malatang restaurant near the school, and if I open a Malatang restaurant with the same level as him, will there be a lot of competition.
You can only take some marketing tools.
You can go and look at the taste and environment.
Think about your strengths.
Depending on the situation, different strategies should be adopted.
The taste is almost the same as what I want to open, the environment is the same, they are all franchise stores, the only difference is that the brands are different, but the two brands are competitors, and the business model is exactly the same, and the environment is also at the same level.
Then you can change places.
It's too much competition.
You said that Malatang takes some marketing methods, such as how to do marketing? What are the marketing methods?
Engage in activities, full reduction and other activities.
But you need to have some capital.
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