What are bounce rate and exit rate, what do bounce rate and exit rate refer to, and what is the diff

The number of times the page was left in a given period of time as a proportion of all times the page was viewed. To put it simply, it is, leave this page** Total page views.

What is the bounce rate mentioned by the landlord in a certain period of time?

I believe that many friends who are engaged in or studying e-commerce, especially newcomers, have their own cognition of these 4 issues, but they must be clear from beginning to end, and they know it in their hearts but they can't understand it.

Whether it is a domestic e-commerce or a cross-border e-commerce, some core data such as traffic, bounce rate, exit rate, conversion rate, etc. will always be the focus of attention. However, many people nowadays, whether it is due to the way the company works, or because they are in a hurry to advance or confused about the work content of the operation, they have neglected to learn and understand some basic and core data.

"Exit rate" is the percentage of views on the page that were the "last page" of the session out of the total page views. Exit rate = number of exits Total visits * 100%.

Bounce rate is the percentage of sessions where the page is the "only page" in the session out of all sessions started by the page. Bounce rate = number of times to leave after visiting a page Total number of visits * 100%.

The bounce rate of a page can only be calculated based on the session started by the page, and the bounce rate can also be increased in the following cases:

A graph illustrates the difference between bounce rate and exit rate.

This needs to be analyzed on a case-by-case basis, depending on what the goal of the page you set in the first place.

For example, some ** shopping carts or settlement pages, after clicking to pay, they will jump to the third-party payment platform, so the high bounce rate of this web page is normal.

As for the exit rate, if the page with a high exit rate is the last step of a set of processes that you set up at the beginning, then it is acceptable for this page exit rate to be higher than the average of all pages. However, if there are pages in the process or key places (such as shopping carts, checkout pages) with a high exit rate, it is necessary to analyze in depth what is the problem.

If you want to know how to optimize, you have to find the factors that affect the bounce rate

Audience type. According to the rule of 2 8, seize key customers and accurately advertise.

Bounce Rate: The number of bounces Total visits * 100%.

For example, if a landing page has 100 views, and 10 people close the page without viewing any other page, then the bounce rate of this page is 10%. The auction will have a higher relative bounce rate because the traffic is not precise enough.

Bounce rate can be used to measure traffic and page quality, and a high bounce rate indicates that visitors are not interested in landing on the page. Didn't continue to visit a more in-depth page. Or maybe there's a problem with the design of the landing page that doesn't match the target audience.

In order to solve this problem, it is necessary to make a page that covers a lot of content, so that visitors can quickly find the content they need to reduce the bounce rate. Therefore, the two ways to fundamentally solve the high bounce rate are to control the quality of traffic (from the perspective of bidding, it is to remove irrelevant keywords or modify the keyword matching pattern), and make landing pages to optimize the content of landing pages.

Exit rate: the number of exits PV*100% of visits

For example, if the number of visits to a landing page is 100, and 10 of them are 20 when they leave the site, then the exit rate of this page is 10%. That is to say, if a visitor enters the landing page and clicks through to other pages, closing the landing page at this time does not calculate the exit rate.

The exit rate has different meanings depending on the page. If you contact us, don't make a fuss about exiting this page, because the visitor onboarding process has come to an end. However, if the page exit rate in the key process is high, such as the exit of the product introduction page, it is necessary to check whether the product introduction is detailed, whether it is due to the loss of customers due to excessive bidding, etc.

For another example, in the registration process of **, if the exit rate of the perfect information page is high, it is necessary to check whether the registration process is too cumbersome.

Dizzy? The simple understanding is as follows:

A high bounce rate indicates that many new users come and leave after reading a page. (It feels like I've been cheated).

Exit rate: numerator = number of rejections (including the number of times a user browses a single page and bounces out during a visit, and also includes the number of times a user exits from the page after browsing multiple pages).

Denominator = number of page views that entered the page = PV (pageviews) of all visits to the page.

Numerator = the number of times you enter from this page and leave without clicking on another page.

Denominator = all times to enter this page.

100 people enter the page, and 5 people leave the page directly, the bounce rate is 5%.

A high bounce rate indicates that many new users come and leave after reading a page. (There is a feeling that this ** content is not what he wants).

Bounce rate is the percentage of a set of pages or the number of visits to a page that users leave after viewing only one page. Bounces are the number of times a visitor exits from an entry page without visiting any of your other pages. So the algorithm for bounce rate is:

The number of times you left after viewing a page Number of times you entered = Bounce rate.

If 1000 different IPs enter from this link in a certain period of time, and 50 of these IPs leave the forum from this link, the bounce rate for this entry is 50 1000=5%.

Answer 2: "Exit rate" and "bounce rate" do not have a certain question of who is big and who is small, if you**install GG statistics**, you will intuitively see the comparison of this value.

As for the question you asked, in fact, there is no need to be so serious, you just need to pay attention to a bounce rate, and there are 3 indicators of PV and ** stay time, they are also directly related, do a good job, and the remaining 2 will also be improved.

2. Meet the expectations of your visitors The first strategy to increase the conversion rate is to understand your customers and meet the needs of your target customers before you can achieve your goals. If yours provide visitors with the information they need.

The bounce rate of 50% is an intermediate value, and about 50% is more appropriate, of course, the lower the bounce rate, the more valuable and the user experience will be. The higher the bounce rate, the lower the attraction to visitors, and when the bounce rate reaches a certain level, it means that some optimization or page updates are needed.

30-50% conversion generates classes**.

70-98% blogging.

20-40% retail**.

10-30% service**.

70-90% easy landing page.

It is an important indicator to evaluate the performance of a **, the bounce rate is high, indicating that the user experience is not doing well, and the user jumps out when it goes in, on the contrary, if the bounce rate is low, it means that the user experience is doing well, and the user can find the content they need. And he may come back to patronize your ** in the future, which improves user stickiness. Slowly, you can accumulate a large number of ** users.

Of course, the lower the bounce rate, the better.

It depends on the type of site and the purpose of the user's visit.

1.There is a problem with the content or user experience.

2.** promotion, not targeted at the target demographic promotion.

3.Cooperation**Import fake traffic.

The normal range of bounce rate, which is related to content, promotion and other aspects. If you have been promoting very crazy for a period of time, the bounce rate must be very high, and if you have not promoted it, and users are searching for the target content, the bounce rate must be low. Just grasp it yourself based on historical data!

Like mine** - the bounce rate with a lot of deals is 22%. I think this is a very appropriate ratio, which shows that our team's promotion of more discounts is indeed aimed at the target group.