How to do a good job in the market of mini programs?

Now it is a buyer's market, people are in the market, your goods are about to be bought, and the number of people using the Mini Program is growing.

Customers come from? ”

Internet + Mini Program Solution" to solve this problem. Through recommendations and fan posters, with the help of social communication, fans can be quickly realized from scratch; In terms of cultivating fans, through intelligent response and customer tagging, we can automatically reply to fans' questions, automatically label and score through interaction with fans, and accurately distribute the corresponding content to achieve intelligent customer cultivation.

How to upgrade customer consumption? ”

The biggest significance of small and medium-sized enterprises accessing the Mini Program is that the users of any business of the enterprise will become a subset of WeChat, in other words, more than 100 million WeChat users are where the development potential of the enterprise lies.

Mini programs will bring more disruption in the future, because WeChat is no longer a simple communication tool, but a "connector", as a super user channel to connect all walks of life a bridge, deep into the industry, so that all walks of life to realize the Internet, drive the transformation of the industry.

So whether you do it or not, the development of Mini Programs has begun. Don't you really want to cut a slice of the huge wealth cake?

WeChat launched the function of custom keyword promotion of mini programs as early as a few months ago. Developers only need to click Promote in the background of the WeChat Mini Program, then select Add Keywords, enter the associated search keywords and submit them for review at one time, and then they can bind the keywords that have passed the review after 7 working days.

WeChat will jointly affect the search results based on factors such as the service quality, usage, and keyword relevance of the Mini Program. The search keyword advertising function that appeared later realized the ** of the mini program through keyword search promotion, which is more efficient than the advertising of WeChat channel advertisers and Moments.

At present, the popularity of the Mini Program is not very high, so merchants who have launched the pure order of the Xiaocheng shed can print out the *** of their own Mini Program and paste it in various places in the store, and when customers come to see the product, they can directly enter the Mini Program by scanning the code. Add marketing activities such as coupons to mini programs to attract consumers to spend.

Some similar home appliances, electric vehicles and other industries face a problem is after-sales problems, many electrical appliance stores do not have their own after-sales service, are outsourced, and some home appliances buy home, many people's warranty cards and the like soon do not know to throw away. If something goes wrong, you have to pay out of your own pocket and go to their designated repair shop to repair it. If it is clearly indicated in the Mini Program which problems belong to the warranty scope, and it is clearly guaranteed that these problems are guaranteed within one year, then you only need to show the purchase record in the Mini Program.

Through coupons and this kind of platform warranty policy, it is easier to increase sales, and the applet can be **friends, and many people will directly share it with friends who want to buy things, directly helping the store to bring many customers.

At present, the most critical thing for merchants and enterprises should be to seize the trend of this ecosystem construction and seize the quota of Mini Programs. As a third-party development of Mini Programs, Micro Real has a professional technical team and pays attention to the details of user and merchant experience. The micro-reality expansion system helps merchants solve their needs, and at the same time, it can also improve the technology, vision, mood, attitude, etc. of our micro-reality team, and more functions of the micro-program continue to be updated in the ......

2.Rich entrance scenarios: Up to now, 41 entrances have been opened, and you can enter the Mini Program in different scenarios. It also opens up the function of intervening in the H5 page, which has more development space and more possibilities in marketing.

It's hot now, and it's going to be a trend in the future.

The question can be changed to, how big can the market for Mini Programs be?

During this period, the user's usage habits have been exercised, and people are more and more accustomed to searching for the name of the Mini Program, and then start to visit the Mini Program, or check the nearby Mini Program, to see what stores are nearby, what discounts, what is delicious, and what services are available. More and more people are using Mini Programs.

Everyone has seen the powerful connection ability of the Mini Program.

If you think it's too cliché to give an example or something, then please imagine that if you buy something in a micro-business, the payment can be made through the applet, which is more secure, and you can get a courier number after buying, which can be seen in the applet, and the logistics tracking information applet is available, which is too convenient, and you can also choose to pick up and so on. If you buy something from a micro-business, you can also get the same perfect experience as other e-commerce platforms.

You search in your mind, the restaurant industry right now. In fact, many stores already have these functions, you can order, order, pay, self-service, convenient, fast, and one table on your own table. If you need to wait, you can queue the number in the mini program, and you don't have to worry about missing the number.

You continue to think about ordering takeout, grocery shopping, milk tea, and so on.

So shouldn't the question be that there is still a market? It should be possible to change to how big the market can be?

The traffic is here, so we have to enter the market early, don't feel that we missed an outlet again, and do nothing at the same time, the WeChat applet** can be opened completely free, 0 yuan to open.

Details: Light Stack: Free Mini Program**Online Strategy, 1 minute quick registration, online immediately! ​

Xiaocheng Zidou is an efficient channel to connect online and offline, now you already know, the market is still there, there are prospects, and the rest of the opportunities are up to you.

The spread of the Mini Program is very fast and efficient, and the sharing of acquaintances in social interaction is based on trust, and the user stickiness is also large!

At present, the market prospect of the applet is very large, but no matter what industry you do, as long as you are facing the customer, I don't think it will be wrong to do the applet, because the most direct applet is lightweight, no **, no installation, scan the code to use, use it up, do not occupy memory, for customers, who does not want it, saves a lot of time for customers, and greatly facilitates customers and merchants.

For enterprises, using small programs to promote, improve brand awareness is the fastest effect, the lowest cost of a good way, at the same time, small programs can also be used as the company's mobile phone, mobile phone e-commerce, mobile phone atlas, etc., to facilitate customers to have a deep understanding of the enterprise.

The most intuitive thing for merchants is to make money, save money, why do you say that, the first is to bring customer traffic to the store, for example, WeChat users in Fangyuan Wugong Huchai can directly and quickly find the address of the merchant, the merchant's products, can be directly in the applet, place an order, make an appointment, arrange the number, etc., and can also attract a lot of new customers through some preferential activities. The second is that it can save a lot of platform fees for merchants, customers are admired on the small program, and the small loss program is a year-old empty platform made by itself, and there is no need to give any platform points. The third is customer management, customer data is grasped in their own hands, which is convenient for their own management.