Hotel Management Major: Travel Agency Operation and Management

Updated on tourism 2024-06-12
5 answers
  1. Anonymous users2024-02-11

    The target market of the specific group of young people should be further subdivided, through questionnaires and other forms to understand, the consumption habits of consumer groups, the main vacation time of consumers, according to the gathering place of young people in the city and outdoor travel print magazines and outdoor advertising to determine the advertising **, to determine whether the cooperation along the product is ready, the price of the product, etc., and then determine the launch time. The upstairs one is better than I say, his.

  2. Anonymous users2024-02-10

    <>1. Professional overview.

    It mainly studies the basic knowledge and skills of travel agency management and tour guide reception services, and carries out travel agency management, tourism resource development, and tourism reputation promotion services. For example, the image building and brand operation of travel agencies, the design and evaluation of tourism product lines, the procurement and cost analysis of travel agencies, etc.

    2. Professional courses.

    Introduction to Tourism", "Tourism and Leisure Economics", "Tour Guide Business", "English for Travel Agencies", "Management of Tourist Attractions", "Operation and Management of Virtual Banquet Travel Agencies", "Human Resource Management", "Tourism Planning", "Ecotourism", etc.

    3. Employment direction.

    Tourism enterprises and institutions: travel agency planning, service outlets, sales, product design, customer relationship management, travel agency store reception, scenic spot explanation, airline ticketing, hotel management.

  3. Anonymous users2024-02-09

    The major of travel agency operation and management mainly studies the introduction to tourism, tourism policies and regulations, management basics, financial management of tourism enterprises, development and evaluation of tourism resources, basic knowledge of tour guides, travel agency management, ** tourism product design, travel butler service, travel agency network operation practice and other courses.

    1. Professional courses

    Professional basic courses: Introduction to Tourism, Tourism Policies and Regulations, Fundamentals of Management, Financial Management of Tourism Enterprises, Development and Evaluation of Tourism Resources, Basic Knowledge of Tour Guides.

    Professional core courses: travel agency operation and management, ** tourism product design, travel butler service, travel agency network operation practice, digital marketing practice, travel agency information management, tourism safety and emergency response.

    2. Training objectives

    This major cultivates high-quality technical and skilled talents with all-round development of morality, intelligence, physical fitness, art and labor, mastering a solid scientific and cultural foundation and knowledge of travel agency operation and management and related laws and regulations, with the ability of travel agency operation, travel product development and marketing, tourism service management and innovation and entrepreneurship, with good humanistic quality, service awareness and information literacy, and can be engaged in tourism butler service group members, tourism route design, tour guide reception services, enterprise operation and management, etc.

    3. Employment direction.

  4. Anonymous users2024-02-08

    According to the characteristics of higher vocational college students, combined with the current development trend of China's travel agency industry, "Travel Agency Management" focuses on cultivating students' ability to analyze and solve problems independently through a large number of cases and practical operations. Let students fully understand the development trends of the travel agency industry, master the latest knowledge and skills of travel agency management, so that students can adapt to the needs of the job as soon as possible after graduation and become qualified travel agency management talents.

  5. Anonymous users2024-02-07

    "Travel Agency Operation and Management" condenses the author's more than ten years of teaching experience and travel agency experience in travel agency management courses, under the framework of a complete system, closely combined with solid theories and rich cases, and the relevant laws and regulations involved in the operation of travel agencies also run through it.

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